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- Tasks: Drive organic traffic growth and shape SEO strategies for a fast-growing fashion retailer.
- Company: Join a dynamic UK-based fashion retailer with a strong digital presence.
- Benefits: Competitive salary up to £45k plus benefits and career development opportunities.
- Other info: Collaborate with talented teams in a high-growth, innovative environment.
- Why this job: Be at the forefront of AI-powered discovery and make a real impact on brand visibility.
- Qualifications: Proven SEO experience and a passion for emerging search technologies.
A fast-growing UK-based fashion retailer operating across both ecommerce and physical retail, with a strong multi-brand portfolio and an expanding international presence. The business has built a reputation for serving an underserved fashion audience with trend-led, accessible collections and a highly engaged customer base.
Over the past few years, the company has experienced significant growth across revenue, ecommerce and market share, consistently outperforming wider retail trends. Recent industry reports have highlighted the brand as one of the fastest-growing fashion retailers in the UK, driven by strong digital performance, customer loyalty and continued expansion into new categories and acquisitions.
The Role:
This is an opportunity to shape the future of SEO, combining technical expertise, content strategy, digital PR and AI innovation to increase organic traffic, revenue and brand visibility at scale. The SEO & Generative Discovery Manager will play a critical role in ensuring the brand remains visible wherever customers search, browse, ask and discover.
Key Responsibilities:
- Drive organic traffic growth, revenue performance and share of search in line with business forecasts and commercial objectives.
- Lead the SEO and organic discovery strategy across traditional search engines, AI-powered search experiences and emerging LLM ecosystems.
- Develop and implement on-site SEO, off-site SEO and Generative Engine Optimisation (GEO) strategies to maximise visibility across AI overviews, conversational search and generative discovery platforms.
- Identify opportunities to improve brand and product visibility across search engines, AI assistants, shopping ecosystems and evolving discovery surfaces.
- Own optimisation strategies across categories, sub-categories and seasonal campaigns aligned to trading priorities and customer demand trends.
- Conduct keyword research, competitor analysis, search intent mapping and opportunity gap analysis to support organic growth strategy.
- Create scalable content strategies including evergreen content, editorial features, FAQs, expert-led articles and AI-friendly content formats designed for search rankings and AI citation.
- Partner with PR and content teams to deliver authority-building campaigns, digital PR activity, backlink acquisition and brand mention growth.
- Drive experimentation across AI tools, automation and emerging technologies to improve efficiency, uncover insights and scale organic opportunities.
- Monitor and improve technical SEO performance through regular audits covering crawlability, indexing, structured data, Core Web Vitals, internal linking, XML sitemaps, robots directives and site architecture.
- Work closely with development and product teams to prioritise technical SEO improvements and resolve performance issues.
- Own reporting across SEO performance, AI visibility, experimentation outcomes and innovation roadmaps, providing actionable insight to stakeholders.
- Stay informed on industry developments across SEO, AI search, search engine algorithms and generative discovery trends.
About You:
- Proven experience within SEO, organic growth or search strategy roles, either in-house or business side.
- Strong knowledge of technical SEO, content optimisation and off-site SEO best practices.
- Experience building strategies that drive measurable traffic growth and commercial performance.
- Passion for emerging search behaviours, AI-powered discovery, LLM optimisation and Generative Engine Optimisation (GEO).
- Experience using AI and automation tools to improve workflows, content scaling and performance analysis.
- Strong analytical mindset with the ability to interpret data and turn insight into action.
- Confidence reporting on KPIs including rankings, traffic, revenue, share of search and visibility metrics.
- Advanced experience using tools including Google Search Console, GA4, Screaming Frog, SEMrush and similar SEO platforms.
- Understanding of HTML, CSS and JavaScript and their impact on search performance.
Why Apply:
- Join a high-growth fashion and ecommerce business that continues to outperform wider retail trends.
- Opportunity to shape the future of SEO, AI search visibility and Generative Engine Optimisation (GEO) within a digitally ambitious organisation.
- Work across multiple well-established fashion and lifestyle brands with large-scale ecommerce operations.
- Play a key role in driving organic revenue growth, brand visibility and innovation across emerging search platforms.
- Be at the forefront of AI-powered discovery, conversational search and LLM optimisation strategies.
- Collaborate with experienced teams across ecommerce, digital marketing, content, PR, development and trading.
SEO GEO Manager in Peterborough employer: Zachary Daniels Recruitment
Contact Detail:
Zachary Daniels Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SEO GEO Manager in Peterborough
✨Tip Number 1
Network like a pro! Reach out to people in the fashion and SEO industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a personal project or case study that highlights your SEO expertise, especially in AI and generative discovery. This will give you something tangible to discuss in interviews.
✨Tip Number 3
Prepare for interviews by researching the company’s current SEO strategies and challenges. Bring fresh ideas to the table that align with their goals, especially around organic traffic growth and brand visibility.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace SEO GEO Manager in Peterborough
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the SEO & Generative Discovery Manager role. Highlight your experience with technical SEO, content strategies, and any AI tools you've used. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for SEO and how you can contribute to our fast-growing fashion retailer. Be sure to mention specific achievements that demonstrate your expertise in driving organic traffic and revenue.
Showcase Your Analytical Skills: We love data-driven decision-making! In your application, include examples of how you've used analytics to improve SEO performance. Mention any tools you're familiar with, like Google Search Console or SEMrush, to show us you're ready to hit the ground running.
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can't wait to see what you bring to the table!
How to prepare for a job interview at Zachary Daniels Recruitment
✨Know Your SEO Stuff
Make sure you brush up on your technical SEO knowledge. Be ready to discuss strategies you've implemented in the past, especially around organic growth and AI-powered search. Familiarise yourself with the latest trends in generative discovery and how they can impact visibility.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to drive decisions in your previous roles. Bring examples of KPIs you've tracked, like traffic growth or share of search, and how those insights led to actionable strategies. This will show that you can turn numbers into results.
✨Be Ready for Scenario Questions
Expect questions that ask how you'd handle specific SEO challenges. Think about potential scenarios related to keyword research, competitor analysis, or content strategy. Practising your responses will help you articulate your thought process clearly during the interview.
✨Demonstrate Your Passion for Innovation
This role is all about staying ahead of the curve, so be prepared to discuss your interest in emerging technologies and AI tools. Share any experiences you've had experimenting with new strategies or tools, and how they improved your SEO efforts. This will highlight your forward-thinking approach.