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For Companies At a Glance
- Tasks: Drive customer engagement and loyalty through innovative CRM strategies and campaigns.
- Company: Fast-growing online retail brand with a vibrant team culture.
- Benefits: Competitive salary, free breakfast Fridays, early finishes, and on-site gym access.
- Why this job: Make a real impact in eCommerce while working with a passionate team.
- Qualifications: Experience in CRM and email marketing, with strong analytical skills.
- Other info: Dynamic environment with opportunities for personal and professional growth.
The predicted salary is between 29000 - 42000 £ per year.
Zachary Daniels are proud to represent this leading online retailer, the business continues to experience strong growth, fuelled by an expanding product range, a passionate team, and a dedication to delivering exceptional customer experiences. To support this journey, our client is seeking a talented Senior CRM Executive to elevate customer engagement, loyalty, and lifetime value.
The Role
The Senior CRM Executive will develop and execute data-driven CRM initiatives that strengthen customer relationships throughout the lifecycle. Working closely with the Head of Marketing, the successful individual will deliver compelling and personalised communication through email, SMS, and loyalty programmes. This represents a fantastic opportunity for someone who enjoys using insight to shape behaviour, drive repeat purchases, and contribute directly to revenue performance in a dynamic eCommerce environment.
Key responsibilities
- CRM strategy development and hands-on execution focused on engagement, retention and revenue growth
- Effective customer segmentation and personalisation using data insights across multiple touchpoints
- Delivery and optimisation of email and SMS campaigns including automated and triggered journeys
- Enhancement of loyalty propositions that increase customer lifetime value
- Structured A/B testing to improve campaign metrics and customer experience
- Reporting and insight generation on customer trends and campaign performance
- Cross-functional collaboration with Marketing, Buying and Customer Service teams to align CRM activity
- Compliance with GDPR and all appropriate email and SMS regulations
Candidate profile
- Proven experience in CRM, email marketing or customer retention within retail or eCommerce
- Hands-on capability using CRM platforms such as Klaviyo and Shopify
- Strong analytical capability with comfort working in tools such as Google Analytics and Looker
- Experience in automation, segmentation and personalisation at scale
- Knowledge of loyalty scheme development viewed favourably
- Excellent written communication and project management skills
- A proactive, commercially focused approach with curiosity about customer behaviour
- A genuine enthusiasm for toys, games and the wider eCommerce industry
What the business offers
- Competitive salary
- A fun, fast-paced and supportive working environment
- Free breakfast Friday
- Early finish Friday
- Free on-site gym
If you are excited by the opportunity to make a meaningful commercial impact in a thriving online retail business, contact Zachary Daniels Retail Recruitment to find out more about this fantastic Senior CRM Executive opportunity!
Apply today!
Senior CRM Executive in Manchester employer: Zachary Daniels Recruitment
Contact Detail:
Zachary Daniels Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior CRM Executive in Manchester
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that Senior CRM Executive role.
✨Tip Number 2
Prepare for interviews by researching the company and its CRM strategies. We want you to show off your knowledge about their brand and how you can contribute to their growth. Tailor your answers to highlight your experience with tools like Klaviyo and Shopify!
✨Tip Number 3
Practice your pitch! You’ll want to clearly articulate your experience in customer retention and data-driven initiatives. We suggest rehearsing with a friend or in front of a mirror to boost your confidence before the big day.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can go a long way in showing your enthusiasm for the role. We recommend mentioning something specific from the interview to keep you fresh in their minds.
We think you need these skills to ace Senior CRM Executive in Manchester
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior CRM Executive role. Highlight your experience in CRM, email marketing, and customer retention, especially within retail or eCommerce. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for customer engagement and your analytical skills. Let us know why you're excited about this opportunity and how you can contribute to our growth.
Showcase Your Analytical Skills: Since the role involves data-driven initiatives, make sure to mention your experience with tools like Google Analytics and Looker. We love seeing candidates who can turn insights into action, so share specific examples of how you've done this in the past!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at Zachary Daniels Recruitment
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM strategies and tools, especially Klaviyo and Shopify. Brush up on your experience with email marketing and customer retention tactics, as these will be key discussion points during the interview.
✨Showcase Your Analytical Skills
Prepare to discuss how you've used data insights to drive customer engagement and retention. Be ready to share specific examples of how you've improved campaign metrics through A/B testing or segmentation.
✨Demonstrate Your Passion for eCommerce
Express your enthusiasm for the retail and eCommerce industry, particularly in relation to toys and games. This will show that you’re not just looking for a job, but that you genuinely care about the brand and its customers.
✨Prepare Questions for Them
Think of insightful questions to ask about their CRM strategy and how they measure success. This shows your interest in the role and helps you gauge if the company is the right fit for you.
