At a Glance
- Tasks: Lead PR and influencer strategies to connect our fashion brand with consumers.
- Company: Join a high-profile retail group undergoing exciting transformation.
- Benefits: Competitive salary, bonus scheme, private medical cover, and onsite gym.
- Other info: Fast-paced culture that values creativity and offers growth opportunities.
- Why this job: Shape impactful campaigns and work with top talent in a creative environment.
- Qualifications: Experience in PR, influencer marketing, and strong relationship-building skills.
Manchester
Salary - £45k - £50k
Bonus & Share Scheme + company pension, Private Medical Cover & Life Assurance, Onsite gym & free fitness classes, Discount across site-wide, Learning development, On-site restaurant & much more!
Overview:
We are partnered with a well-established and high-profile UK retail group who is undergoing an exciting period of transformation, with a renewed focus on brand, customer experience, digital innovation and growth.
The Role:
An exciting opportunity has arisen for a PR & Influencer Manager to join a fast-paced, high-profile retail business undergoing an ambitious period of transformation and growth. This is a senior role sitting across PR, influencer marketing, brand partnerships and communications, with responsibility for shaping how the brand connects with consumers through culture, creators, media and compelling campaigns.
Key Responsibilities:
- Own and develop the influencer marketing strategy across key categories, ensuring it supports wider brand and commercial objectives.
- Develop and deliver integrated influencer campaigns across seasonal moments, product launches and key brand initiatives.
- Identify emerging creators, established talent and culturally relevant voices that align with the brand and target customer.
- Build long-term ambassador programmes and strategic creator partnerships.
- Lead talent selection across paid partnerships, ambassador programmes and earned influencer activity.
- Oversee campaign delivery, including briefing, contracting, gifting, content approvals and reporting.
- Work closely with Social, Brand, Trade and Creative teams to ensure influencer activity is integrated into wider campaigns.
- Manage influencer budgets, negotiate partnerships and ensure activity delivers against agreed KPIs and ROI.
- Define and oversee an effective PR strategy supporting wider brand and commercial priorities.
- Lead media relations, press office activity and campaign launches alongside internal and external PR partners.
- Build and maintain strong relationships with key fashion, beauty, lifestyle and retail media.
- Support the delivery of strategic brand partnerships and sponsorships from initial briefing through to activation and reporting.
- Manage stakeholder relationships, contracts, deliverables and campaign activity.
- Lead, coach and develop a high-performing PR and Influencer team.
- Manage PR and influencer budgets, ensuring investment delivers measurable value.
About You:
- Strong experience across PR, influencer marketing, communications or brand partnerships, ideally within fashion, beauty, retail or another consumer-facing environment.
- Proven experience developing and delivering successful influencer strategies.
- A strong network across influencers, creators, talent agencies and media.
- Experience managing PR and influencer agencies and external partners.
- Commercially minded, with experience managing budgets and measuring campaign performance.
- Strong negotiation, stakeholder management and relationship-building skills.
- Excellent understanding of social platforms, creator trends and influencer measurement.
- Previous experience leading, coaching or developing a team.
- Highly organised, commercially aware and comfortable managing multiple priorities in a fast-paced environment.
- Creative, culturally connected and passionate about fashion, beauty, social media and digital culture.
Why Apply:
- Join a high-profile, established retail business at an exciting point of transformation and growth.
- Have the opportunity to shape PR, influencer and brand partnership strategy with genuine visibility across the business.
- Work closely with senior stakeholders, agencies, creators and high-profile talent.
- Take ownership of campaigns designed to drive both brand awareness and commercial results.
- Join a fast-paced, collaborative environment where creativity and new ideas are encouraged.
PR & Influencer Manager (FTC) in Manchester employer: Zachary Daniels Recruitment
Join a globally recognised business in Manchester as a Strategic Product Director, where you will be part of a dynamic and innovative work culture that prioritises collaboration and excellence. With competitive salaries and comprehensive benefits, the company is committed to employee growth and development, offering unique opportunities to lead high-performing teams and shape impactful product strategies. This role not only promises a rewarding career but also the chance to make a significant difference in a market-leading organisation.
Contact Details:
Zachary Daniels Recruitment Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land PR & Influencer Manager (FTC) in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Zachary Daniels Recruitment and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Zachary Daniels Recruitment are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Zachary Daniels Recruitment on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Zachary Daniels Recruitment. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace PR & Influencer Manager (FTC) in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Zachary Daniels Recruitment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Zachary Daniels Recruitment:Show us that you’ve done your homework! In your application, briefly mention what you admire about Zachary Daniels Recruitment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Zachary Daniels Recruitment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Zachary Daniels Recruitment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Zachary Daniels Recruitment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
