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- Tasks: Lead influencer marketing strategy and drive creator partnerships for a global beauty brand.
- Company: Fast-growing, founder-led beauty and ecommerce business redefining social commerce.
- Benefits: Competitive salary, benefits package, and opportunities for career progression.
- Other info: Exciting opportunity for growth in a high-performing marketing environment.
- Why this job: Join a dynamic team and make an impact in the beauty industry with top creators.
- Qualifications: 3-5+ years in influencer marketing, strong understanding of TikTok and social commerce.
Zachary Daniels are partnered with a fast-growing, founder-led beauty and ecommerce business that has become one of the UK's leading social commerce success stories. Built through community-first marketing, viral product launches, creator partnerships, and an innovative TikTok Shop strategy, the brand has rapidly scaled into a globally recognised multi-million-pound business.
With a highly engaged online audience and a strong presence across TikTok, ecommerce, and affiliate channels, the business is redefining how beauty brands connect with consumers through content, creators, and commerce. This is an exciting opportunity for an ambitious Influencer Marketing Manager to join a high-growth environment where influencer strategy sits at the centre of brand and commercial performance.
The Influencer Marketing Manager will play a pivotal role in driving creator partnerships, TikTok Shop growth, affiliate performance, and influencer-led revenue across UK and international markets. This role is ideal for a commercially minded Influencer Marketing Manager who thrives in fast-paced ecommerce environments and understands how to turn influencer activity into measurable business growth.
The Role
The Influencer Marketing Manager will lead and evolve the brand's influencer ecosystem into a commercially driven, performance-focused growth channel. This role goes beyond traditional brand awareness campaigns, with a strong emphasis on ROI, social commerce, affiliate marketing, and TikTok Shop performance.
Working closely with ecommerce, performance, PR, CRM, and content teams, the Influencer Marketing Manager will define long-term creator strategy, optimise campaign performance, and build scalable influencer processes across multiple markets.
Key Responsibilities
- Influencer Strategy & Campaign Management
- Develop and implement a long-term influencer marketing strategy across paid influencer campaigns, gifting and seeding initiatives, and UGC creation and amplification.
- Create clear frameworks for paid versus gifted activity to ensure budget efficiency and measurable ROI.
- Define how influencer marketing supports awareness, engagement, conversion, and retention objectives.
- Lead strategic planning for TikTok Shop creator activity across UK and international markets.
- TikTok Shop & Social Commerce
- Launch and scale TikTok Shop influencer campaigns across key territories.
- Collaborate closely with ecommerce and performance marketing teams to align creator activity with sales objectives.
- Track influencer-driven revenue, GMV, conversion, and affiliate performance.
- Optimise campaigns based on commercial performance data and platform insights.
- Influencer Partnerships & Relationship Management
- Build strong relationships with creators, celebrity talent, agencies, affiliate partners, and talent managers.
- Manage influencer outreach, onboarding, contracts, negotiations, deliverables, and timelines.
- Ensure influencer content aligns with brand standards, campaign goals, and commercial objectives.
- Identify opportunities to scale creator partnerships and affiliate programmes.
- Cross-Functional Collaboration & Leadership
- Work collaboratively across social media, ecommerce, content production, CRM, PR, and events teams.
- Ensure influencer and UGC content is effectively repurposed across paid, owned, and organic channels.
- Support and mentor influencer and PR team members, setting clear priorities and expectations.
- Contribute to wider marketing and commercial growth initiatives.
About You:
- 3-5+ years' experience within influencer marketing, ideally in beauty, fashion, lifestyle, or ecommerce.
- Strong understanding of TikTok, TikTok Shop, affiliate marketing, and social commerce platforms.
- Experience managing both paid and gifted influencer programmes.
- Commercially driven mindset with strong understanding of ROI, performance metrics, and conversion.
- Excellent negotiation, stakeholder management, and communication skills.
- Experience managing creators, agencies, campaign budgets, and partnerships.
Why Apply?
- Take ownership of influencer strategy within a high-performing marketing function.
- Join a globally recognised beauty and ecommerce brand with exceptional growth momentum.
- Work with leading creators, affiliates, and celebrity talent on high-impact campaigns.
- Play a key role in international expansion and TikTok Shop growth.
- Competitive salary, benefits package, and long-term progression opportunities.
Influencer Marketing Manager in Manchester employer: Zachary Daniels Recruitment
Contact Detail:
Zachary Daniels Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Influencer Marketing Manager in Manchester
✨Tip Number 1
Network like a pro! Get out there and connect with people in the beauty and ecommerce space. Attend industry events, join relevant online communities, and don’t be shy about reaching out to potential contacts on LinkedIn. You never know who might help you land that dream job!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your previous influencer campaigns, highlighting your ROI and performance metrics. This will not only demonstrate your expertise but also give potential employers a taste of what you can bring to their team.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out to brands you admire and express your interest in working with them. Tailor your message to show how you can contribute to their influencer strategy and growth.
✨Tip Number 4
Apply through our website! We’ve got loads of exciting opportunities waiting for you. Make sure to keep an eye on our listings and apply directly to increase your chances of landing that Influencer Marketing Manager role. Let’s get you started on this journey!
We think you need these skills to ace Influencer Marketing Manager in Manchester
Some tips for your application 🫡
Show Your Passion for Influencer Marketing: When writing your application, let your enthusiasm for influencer marketing shine through! Share specific examples of campaigns you've worked on and how they drove results. We love seeing candidates who are genuinely excited about the role and the industry.
Tailor Your Application: Make sure to customise your CV and cover letter for this position. Highlight your experience in beauty, fashion, or ecommerce, and how it aligns with our brand's goals. We want to see how you can contribute to our influencer strategy!
Be Data-Driven: Since this role focuses on ROI and performance metrics, include any relevant data or results from your past campaigns. Show us how you've used analytics to optimise influencer partnerships and drive growth. Numbers speak volumes!
Apply Through Our Website: We encourage you to apply directly through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it shows you're keen to join our team!
How to prepare for a job interview at Zachary Daniels Recruitment
✨Know Your Influencers
Before the interview, research the brand's current influencer partnerships and campaigns. Be ready to discuss how you can enhance their influencer strategy, especially on platforms like TikTok. Show that you understand the importance of creator relationships and how they drive ROI.
✨Showcase Your Data Skills
Prepare to talk about your experience with performance metrics and ROI analysis. Bring examples of how you've optimised campaigns based on data insights in previous roles. This will demonstrate your commercially driven mindset and ability to turn influencer activity into measurable business growth.
✨Be Ready for Collaboration Questions
Since this role involves working closely with various teams, think of examples where you've successfully collaborated across departments. Highlight your communication skills and how you've managed stakeholder expectations to achieve common goals.
✨Prepare Your Own Questions
At the end of the interview, have insightful questions ready about the company's future plans for influencer marketing and TikTok Shop growth. This shows your genuine interest in the role and helps you assess if the company aligns with your career goals.