At a Glance
- Tasks: Lead and optimise paid media campaigns for top fashion brands.
- Company: Join a leading multi-brand fashion and lifestyle retail business.
- Benefits: Competitive salary, bonus, hybrid working, and great benefits.
- Other info: Exciting opportunity for growth and influence in a dynamic environment.
- Why this job: Take ownership of impactful campaigns and drive real results in the fashion industry.
- Qualifications: Hands-on PPC experience and strong analytical skills required.
Zachary Daniels are partnering with a leading multi-brand fashion and lifestyle retail business to recruit an experienced Senior Performance Marketing Manager. This is an excellent opportunity for a commercially focused paid media specialist to take ownership of significant digital advertising activity across a portfolio of established B2C retail brands.
We are looking for someone who is genuinely hands-on with paid search, Google Shopping and Performance Max. Someone who enjoys managing campaigns, analysing data, testing new approaches and delivering measurable improvements in revenue and profitability. You'll be directly responsible for managing and optimising campaigns, making commercial decisions and driving performance.
The Role
- Take ownership of paid acquisition campaigns across multiple fashion and retail brands.
- Personally build, manage and optimise campaigns across Google Ads, Google Shopping, Performance Max and Microsoft Advertising.
- Manage advertising budgets, bidding strategies, campaign pacing and performance targets.
- Drive improvements in ROAS, customer acquisition cost, conversion and profitability.
- Identify opportunities to increase online revenue through campaign optimisation and testing.
- Manage Google Merchant Centre, product feeds and shopping campaign performance.
- Monitor campaign tracking, GA4 reporting and attribution with support from internal specialists.
- Work closely with e-commerce, merchandising, CRM and creative teams to align campaigns with trading priorities.
- Test new audiences, campaign formats and advertising opportunities.
- Help develop a strong in-house paid media function, reducing reliance on external agencies.
About You
- Strong experience in hands-on PPC and paid media management within a B2C environment.
- Ideally coming from fashion, clothing, retail or a high-volume e-commerce business.
- Advanced knowledge of Google Ads, Shopping, Performance Max and Microsoft Advertising.
- Proven experience managing substantial advertising budgets.
- Highly analytical, with a strong understanding of ROAS, CAC, attribution and profitability.
- Confident working with GA4, Google Merchant Centre and campaign reporting.
- Comfortable managing multiple brands, campaigns and commercial priorities.
- Someone who enjoys being in the advertising platforms and making improvements directly.
- Previous consultancy experience is welcome, provided you have strong hands-on campaign management skills.
This is an exciting opportunity for a talented PPC or Performance Marketing specialist looking to step into a role with greater ownership, responsibility and commercial influence. Apply today or contact Rob Moore at Zachary Daniels for further information.
Senior Performance Marketing Manager in London employer: Zachary Daniels Recruitment
As a Grocery Manager in South Tyrone, you will join a dynamic team dedicated to delivering exceptional fresh food experiences. Our company fosters a supportive work culture that prioritises employee growth through comprehensive training and development opportunities, ensuring you can thrive in your role. With competitive salaries and a commitment to food safety and quality, we offer a rewarding environment where your leadership skills can shine.
Contact Details:
Zachary Daniels Recruitment Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Senior Performance Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Zachary Daniels Recruitment and show them what you can bring to the table.
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Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Zachary Daniels Recruitment are looking for.
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We think you need these skills to ace Senior Performance Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Zachary Daniels Recruitment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
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Demonstrate Your Understanding of Zachary Daniels Recruitment:Show us that you’ve done your homework! In your application, briefly mention what you admire about Zachary Daniels Recruitment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Zachary Daniels Recruitment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Zachary Daniels Recruitment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Zachary Daniels Recruitment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
