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- Tasks: Lead innovative marketing campaigns for top B2B publications and events.
- Company: Fast-growing international media and events business with a fun culture.
- Benefits: Competitive salary up to £55k, plus benefits and career growth.
- Why this job: Shape global marketing strategies and make a real impact in the industry.
- Qualifications: 5+ years in B2B marketing with proven campaign ownership and success.
- Other info: Collaborative environment with opportunities to mentor and grow your team.
A fast-scaling international media and events business is expanding its global portfolio and is now searching for a Marketing Manager - Publications, to elevate the performance and visibility of its market-leading shows. This company delivers standout exhibitions and high-impact B2B content across multiple regions and culturally, offers support and fun along the way.
This opportunity offers the chance for a Marketing Manager - Publications, to take full ownership of strategy and execution, shaping UK and worldwide campaigns across the various publications.
As the Marketing Manager - Publications, this person will:
- Develop and deliver integrated campaigns designed to drive visitor growth, delegate advertiser and sponsors across multiple publications and events
- Own campaign strategy: audience segmentation, positioning, channel mix, messaging and timelines
- Manage performance: registrations, CPA, conversions, email and web metrics, ROI
- Oversee content and digital marketing
- Coach and mentor the marketing team, partnering closely with sales, content, editorial and operations
- Grow our brands and databases in the UK and internationally, building strong partnerships with associations and key sponsors
What we’re looking for:
- 5+ years’ experience in B2B Publications/Conference marketing experience with clear ownership of campaigns
- A track record of multi-channel campaign success across email, web, paid media and partnerships
- Strong copywriting and messaging skills, plus confidence using CRM systems, email platforms, analytics tools and CMS environments
- Commercial awareness and ease working with sales teams and senior internal stakeholders
- Experience guiding, coaching or managing junior marketers
Apply today to be considered for the position of Marketing Manager!
Marketing Manager - Publications in London employer: Zachary Daniels Recruitment
Contact Detail:
Zachary Daniels Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager - Publications in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend relevant events, and engage with potential employers on social media. We all know that sometimes it’s not just what you know, but who you know!
✨Tip Number 2
Prepare for interviews by researching the company and its publications. Understand their audience and recent campaigns. We want you to walk in confidently, ready to discuss how you can elevate their marketing strategy!
✨Tip Number 3
Showcase your skills through a portfolio or case studies of past campaigns. We love seeing tangible results, so highlight your successes in driving growth and engagement. Make it easy for them to see why you’re the perfect fit!
✨Tip Number 4
Don’t forget to apply through our website! It’s the easiest way to get your application noticed. Plus, we’re always looking for passionate individuals who can bring fresh ideas to our team.
We think you need these skills to ace Marketing Manager - Publications in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Manager - Publications role. Highlight your B2B marketing experience and any successful campaigns you've led. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for marketing and how you can elevate our publications. Be sure to mention specific achievements that demonstrate your campaign ownership and success.
Showcase Your Copywriting Skills: Since strong copywriting is key for this role, include examples of your best work. Whether it's email campaigns or web content, we want to see how you can engage audiences and drive results through your writing.
Apply Through Our Website: Don't forget to apply through our website! It's the easiest way for us to receive your application and ensures you’re considered for the position. We can't wait to see what you bring to the table!
How to prepare for a job interview at Zachary Daniels Recruitment
✨Know Your Campaigns
Make sure you’re well-versed in the latest marketing campaigns, especially those related to B2B publications. Be ready to discuss your past successes and how you’ve driven visitor growth and engagement through integrated campaigns.
✨Showcase Your Copywriting Skills
Since strong copywriting is key for this role, prepare examples of your best work. Bring along samples that highlight your messaging skills and be ready to discuss how you tailor content for different audiences.
✨Familiarise Yourself with Metrics
Brush up on your knowledge of key performance indicators like CPA, conversions, and ROI. Be prepared to talk about how you’ve used analytics tools to measure campaign success and optimise strategies.
✨Demonstrate Leadership Qualities
As a Marketing Manager, you’ll need to coach and mentor your team. Think of examples where you’ve successfully guided junior marketers or collaborated with sales and editorial teams to achieve common goals.
