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For Companies At a Glance
- Tasks: Lead international marketing strategy and drive impactful partnerships across global markets.
- Company: Award-winning global consumer tech retailer with a dynamic team.
- Benefits: Competitive salary, international travel opportunities, and a chance to shape global marketing.
- Why this job: Make a real impact in a fast-paced environment while working with top-tier partners.
- Qualifications: 9 years in international marketing with proven success in strategic partnerships.
- Other info: Collaborative culture with opportunities for professional growth and global exposure.
Zachary Daniels are delighted to be supporting this award-winning global Consumer Tech Retailer in the appointment of a Head of International Marketing. We are looking for a strategic, commercially minded marketing leader to build and own our client's International Commercial Marketing strategy. This role is responsible for shaping how the business drives awareness, demand, and partner impact across international markets by aligning commercial priorities, partnerships, brand moments, and retail launches into a cohesive, scalable approach.
In addition, this role will also own both B2B and consumer partnerships, ensuring marketing efforts are aligned to commercial goals and measurable business outcomes. This role is ideal for someone who thrives in ambiguity, brings strong global business judgment, and can operate as a strategic connector across teams and regions.
As Head of International Marketing you can expect to be involved in the following:
- International Commercial Marketing Strategy
- Build and own the international commercial marketing strategy, with a strong point of view on priority markets across EMEA, GCC, and APAC.
- Align international marketing priorities to commercial goals, partner opportunities, and market-level needs.
- Proactively identify gaps in international strategy or execution and develop clear recommendations to address them.
- Serve as a key strategic voice representing international market needs in broader commercial and marketing planning.
- Partner Co-Marketing & Strategic Partnerships
- Own co-marketing strategy for our client's largest and most strategic international partners, across both B2B and consumer partnerships.
- Define partner engagement models, co-marketing frameworks, and success criteria tailored to international markets.
- Lead development of integrated co-marketing programs in close partnership with Integrated Marketing, Brand, and Regional teams.
- Act as the primary marketing partner for key international partners, aligning internal stakeholders and external counterparts around shared objectives and KPIs.
- Retail & Launch Amplification (Partnered Ownership)
- Partner closely with the Retail team to amplify international retail launches through strategic partners and co-marketing programs.
- Identify opportunities where partnerships can extend the reach, relevance, and impact of retail moments in international markets.
- Ensure alignment between retail launches, partner activations, and international commercial priorities without owning retail execution directly.
- Cross-Functional Leadership
- Work closely with the Integrated Marketing Lead, Brand, Product Marketing, Partnerships, Commercial, and Regional teams to ensure alignment and execution.
- Lead strategic initiatives independently, consulting leadership on larger or higher-impact decisions when needed.
- Influence priorities across teams through clear recommendations, strong business rationale, and data-informed decision making.
We'd love to have you on our team if you have:
- 9 years of experience in international commercial marketing, partner marketing, brand marketing, or product marketing in a high-growth B2B, B2B2C, or consumer tech company.
- Proven experience building and owning international marketing strategies across multiple regions.
- Demonstrated success driving co-marketing with strategic partners.
- Strong experience defining success metrics and KPI structures across global markets.
- Ability to balance global strategy with regional realities and constraints.
- Experience working closely with commercial, partnerships, and retail teams.
- Strong executive presence and stakeholder management skills.
- Comfortable with international travel (25-30%) and working across global time zones to support priority markets, partners, and key launches across EMEA, GCC, and APAC.
Head of International Marketing in London employer: Zachary Daniels Recruitment
Contact Detail:
Zachary Daniels Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of International Marketing in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! When you get the chance to meet potential employers, bring along a portfolio or case studies that highlight your past successes in international marketing. This will help you stand out and demonstrate your strategic thinking.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to appear. Research companies you’re interested in and reach out directly. Express your enthusiasm for their work and how you can contribute to their international marketing strategy.
✨Tip Number 4
Apply through our website! We’ve got loads of opportunities waiting for you. By applying directly, you’ll ensure your application gets the attention it deserves, and you’ll be one step closer to landing that dream role in international marketing.
We think you need these skills to ace Head of International Marketing in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Head of International Marketing. Highlight your experience in international marketing strategies and partner marketing, showcasing how you've driven success in previous roles.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this role. Share specific examples of how you've aligned marketing priorities with commercial goals and how you’ve successfully managed partnerships.
Showcase Your Global Mindset: We want to see that you understand the nuances of different markets. In your application, mention any international experience you have and how you've adapted strategies to meet regional needs while keeping a global perspective.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Zachary Daniels Recruitment
✨Know Your Markets
Before the interview, dive deep into the specific markets mentioned in the job description, like EMEA, GCC, and APAC. Understand their unique challenges and opportunities in the consumer tech space. This will show your potential employer that you’re not just a marketing whiz but also someone who can tailor strategies to different regions.
✨Showcase Your Strategic Mindset
Prepare examples of how you've built and owned international marketing strategies in the past. Be ready to discuss how you identified gaps in previous strategies and what recommendations you made to address them. This will demonstrate your ability to think critically and strategically, which is crucial for this role.
✨Highlight Co-Marketing Successes
Since the role involves co-marketing with strategic partners, come armed with specific examples of successful co-marketing initiatives you've led. Discuss the frameworks you developed and how you measured success. This will illustrate your hands-on experience and ability to drive impactful partnerships.
✨Demonstrate Cross-Functional Leadership
Be prepared to talk about your experience working with various teams, such as Integrated Marketing, Brand, and Product Marketing. Share instances where you influenced priorities across teams and how you ensured alignment on commercial goals. This will highlight your collaborative spirit and leadership skills, which are essential for the Head of International Marketing role.
