At a Glance
- Tasks: Lead performance marketing strategy and drive customer acquisition for a leading consumer brand.
- Company: Join a well-established consumer brand with ambitious digital growth plans.
- Benefits: Competitive salary, opportunity for ownership, and influence on commercial decisions.
- Other info: Collaborative culture with opportunities for professional growth.
- Why this job: Make a meaningful impact in a fast-paced, innovative environment.
- Qualifications: Proven experience in performance marketing and strong leadership skills.
The predicted salary is between 63000 - 77000 £ per year.
Performance Marketing Lead | Leading Consumer Brand
Zachary Daniels is representing a leading consumer brand in the market as they look to appoint an experienced Performance Marketing Lead to join their growing digital team.
This is an exciting opportunity for a commercially minded, results-driven digital marketing leader to take ownership of performance marketing strategy, drive customer acquisition and play a key role in delivering continued online growth.
We're looking for someone who understands how to turn marketing investment into measurable commercial results, with the ability to balance strategic thinking with hands-on knowledge of digital acquisition channels.
The Role
As Performance Marketing Lead, you'll be responsible for shaping and delivering a comprehensive digital acquisition strategy, ensuring marketing activity drives profitable growth, attracts new customers and maximises return on investment.
Working alongside senior stakeholders across the wider business, you'll have the opportunity to influence digital strategy, lead a talented team and identify new opportunities to improve performance.
Key responsibilities will include
- Developing and executing a commercially focused performance marketing strategy.
- Leading and optimising paid digital channels, including Paid Search, Paid Social and Affiliates.
- Managing significant marketing budgets to maximise ROI and deliver sustainable customer growth.
- Driving customer acquisition, improving conversion and identifying opportunities to increase customer lifetime value.
- Leading, mentoring and developing a high-performing digital marketing team.
- Working collaboratively with ecommerce, commercial and wider digital teams to support growth objectives.
- Using data, analytics and customer insights to continually improve marketing effectiveness.
- Managing external agencies and partners, ensuring strong performance and value.
- Identifying emerging platforms, new technologies and opportunities to accelerate digital growth.
About You
We're keen to speak with experienced performance marketing professionals who can demonstrate a strong track record of delivering results within a fast-paced, commercially driven environment.
- Ideally, you’ll bring
- Proven experience in a senior performance marketing or digital acquisition role.
- A strong background in ecommerce, retail or consumer-facing businesses.
- Excellent knowledge of Paid Search, Paid Social, Affiliates and digital analytics.
- Experience managing sizeable marketing budgets and delivering measurable commercial returns.
- Strong leadership skills, with experience developing and motivating teams.
- A data-led approach, combined with excellent commercial awareness.
- The ability to influence stakeholders and translate strategy into action.
- A proactive, ambitious mindset with a passion for digital innovation and continuous improvement.
- Why Consider This Opportunity
This is a fantastic opportunity to join an established consumer business with ambitious digital growth plans.
You’ll have genuine ownership of performance marketing, the opportunity to influence commercial decisions and the chance to make a meaningful impact on the continued development of its online proposition.
If you’re an ambitious performance marketing leader looking for your next challenge within a successful consumer brand, we’d love to hear from you.
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Performance Marketing Lead in Liverpool employer: Zachary Daniels Recruitment
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Contact Details:
Zachary Daniels Recruitment Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing Lead in Liverpool
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Zachary Daniels Recruitment and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Zachary Daniels Recruitment are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Zachary Daniels Recruitment on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Zachary Daniels Recruitment. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Performance Marketing Lead in Liverpool
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Zachary Daniels Recruitment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Zachary Daniels Recruitment:Show us that you’ve done your homework! In your application, briefly mention what you admire about Zachary Daniels Recruitment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Zachary Daniels Recruitment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Zachary Daniels Recruitment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Zachary Daniels Recruitment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
