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- Tasks: Lead paid acquisition strategy across Meta, Google, and TikTok to drive growth.
- Company: Join a large international nutrition brand with a focus on innovation.
- Benefits: Enjoy a competitive salary, hybrid working, and clear career progression.
- Why this job: Take ownership of a key revenue channel and make a real impact.
- Qualifications: Proven experience in performance marketing and strong leadership skills.
- Other info: Collaborative environment with opportunities for personal and professional growth.
The predicted salary is between 60000 - 70000 £ per year.
PERFORMANCE MARKETING LEADERSHIP OPPORTUNITY | £60000 TO £70000 | LIVERPOOL | HYBRID WORKING
Zachary Daniels are proud to be representing this client in the market. We are working with a large international nutrition brand to recruit a Head of Paid Acquisition. This Head of Acquisition role is a rare opportunity to take full ownership of a high performing acquisition function within a fast-growing DTC business. The Head of Paid Acquisition will play a critical role in scaling revenue, driving efficient customer growth and shaping the future of performance marketing.
As Head of Acquisition you will lead strategy and execution across key paid channels. The Head of Acquisition will own performance across Meta, Google and TikTok, using data, insight and AI driven tools to deliver measurable commercial impact. This Head of Acquisition role is focused on growth, profitability and continuous optimisation. This Head of Acquisition position offers real autonomy, budget and influence. The Head of Acquisition will work closely with creative, CRM and product teams to ensure a seamless customer journey from acquisition through to retention. The Head of Paid Acquisition will also lead and develop a high performing team, setting the standard for performance and innovation.
Benefits:
- Competitive salary of £60000 to £70000
- Hybrid working model offering flexibility
- Clear progression within a high growth business
- Opportunity to own and scale a core revenue channel
- Collaborative and commercially focused environment
- High level of autonomy and decision making
- Sports Clubs, Running Clubs
Key Responsibilities:
- Own paid acquisition strategy and execution across Meta, Google and TikTok
- Drive performance against CAC, ROAS and revenue targets
- Embed AI tools across creative, targeting, optimisation and reporting
- Manage and optimise media budgets based on performance and demand
- Lead creative testing frameworks in partnership with content teams
- Drive customer lifetime value through retargeting and lifecycle aligned strategies
- Own reporting across contribution margin and channel performance
- Work cross functionally with brand, CRM and product teams
- Lead, develop and challenge the acquisition team
- Continuously test, learn and optimise campaigns at pace
Experience Needed:
- Proven experience as a Head of Paid Acquisition or senior performance marketing role
- Strong background in scaling paid media across Meta and Google
- Experience managing significant budgets and delivering commercial results
- Hands on experience using AI tools within marketing
- Strong understanding of performance metrics including CAC, ROAS and LTV
- Experience building and managing creative testing frameworks
- Ability to work in fast paced, high growth environments
- Strong leadership and stakeholder management skills
- Commercial mindset with focus on revenue and profitability
This Head of Paid Acquisition role offers the opportunity to take full ownership of a critical growth function within a large international nutrition brand. If you are a Head of Paid Acquisition looking to drive real commercial impact and scale performance, this is an excellent next step. Apply now to be considered.
Head of Digital Acquisition in Liverpool employer: Zachary Daniels Recruitment
Contact Detail:
Zachary Daniels Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Digital Acquisition in Liverpool
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past successes in performance marketing. This will help you stand out when you’re chatting with potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Be ready to discuss how you can drive growth and optimise their acquisition strategies using your expertise.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed, and we love seeing passionate candidates who want to join our team.
We think you need these skills to ace Head of Digital Acquisition in Liverpool
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Head of Acquisition role. Highlight your experience with Meta, Google, and TikTok, and showcase any achievements related to CAC, ROAS, and revenue growth. We want to see how you can drive performance!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about performance marketing and how your skills align with our needs. Don’t forget to mention your leadership experience and how you’ve successfully managed teams in the past.
Showcase Your Data Skills: Since this role involves using data and AI tools, make sure to highlight your analytical skills. Share examples of how you've used data to optimise campaigns and drive results. We love numbers that tell a story!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, we love seeing applications come in directly!
How to prepare for a job interview at Zachary Daniels Recruitment
✨Know Your Numbers
As a Head of Digital Acquisition, you'll need to be on top of key performance metrics like CAC, ROAS, and LTV. Brush up on these numbers before your interview, and be ready to discuss how you've used them to drive results in previous roles.
✨Showcase Your Strategy
Prepare to talk about your approach to paid acquisition across platforms like Meta, Google, and TikTok. Have specific examples ready that demonstrate how you've developed and executed successful strategies, especially those that involved AI tools for optimisation.
✨Highlight Leadership Experience
This role involves leading a team, so be sure to share your experiences in managing and developing high-performing teams. Discuss how you've set standards for performance and innovation, and how you foster collaboration across departments.
✨Be Ready to Discuss Budget Management
Since you'll be managing significant media budgets, come prepared with examples of how you've optimised budgets based on performance and demand. Highlight any instances where your decisions led to measurable commercial impact.