At a Glance
- Tasks: Lead and innovate customer retention strategies for a major nutrition brand.
- Company: Join a large international nutrition brand with a focus on growth and innovation.
- Benefits: Competitive salary, hybrid working, and clear career progression opportunities.
- Other info: Collaborative culture with a focus on data-driven decision making.
- Why this job: Shape a high-impact function and drive real commercial success in a dynamic environment.
- Qualifications: Experience in CRM and retention marketing, with strong leadership skills.
The predicted salary is between 60000 - 80000 £ per year.
£55000 to £60000 + Bonus, with Hybrid Options
Zachary Daniels are proud to be representing this client in the market. We are working with a large international nutrition brand to recruit a Head of Retention and Subscription. This role is a unique opportunity to build and own a high impact function from the ground up.
The Head of Retention and Subscription will play a critical role in driving customer lifetime value, subscription growth and long-term customer engagement. You will take full ownership of retention strategy, leading CRM, lifecycle marketing and subscription performance, using data and AI driven insights to deliver measurable commercial impact. This position offers real autonomy, budget and influence.
You will work cross functionally with marketing, product and performance teams to shape the full customer journey from acquisition through to retention and reactivation.
Benefits
- Competitive salary of £55000 to £60000
- Hybrid working model offering flexibility
- Clear progression within a high growth business
- Opportunity to build and shape a function from the ground up
- Work on data rich, high impact commercial strategies
- Collaborative and ambitious working environment
Key Responsibilities
- Own and grow subscription revenue across acquisition, activation and retention
- Drive customer lifetime value through targeted lifecycle strategies
- Lead CRM across email, SMS and push including flows, segmentation and campaigns
- Deploy AI driven personalisation to improve customer engagement and reduce churn
- Develop and optimise win back strategies to recover lapsed customers
- Own retention reporting and cohort analysis to drive decision making
- Partner with paid media and product teams to optimise customer journey
- Build and implement retention strategy from the ground up
- Lead and develop the retention team, setting high performance standards
Experience Needed
- Proven experience as a Head of Retention and Subscription or similar senior role
- Strong background in CRM, lifecycle or retention marketing
- Demonstrated success in improving LTV and reducing churn
- Experience working within ecommerce or subscription led environments
- Hands on experience with AI or predictive marketing tools
- Strong data and analytical skills with ability to translate insight into action
- Experience managing multiple customer segments
- Strong leadership and stakeholder management skills
This role offers a rare opportunity to take full ownership of a critical growth function within a large international nutrition brand. If you are looking for a role where you can drive real commercial impact, this is an excellent next step. Apply now to be considered.
Head Of CRM in Liverpool employer: Zachary Daniels Recruitment
Join a leading international nutrition brand as the Head of CRM & Loyalty, where you will enjoy a competitive salary and hybrid working options that promote work-life balance. This role offers the unique opportunity to shape a high-impact function from the ground up, fostering a collaborative and ambitious work culture that prioritises employee growth and innovation. With clear progression paths and the chance to drive significant commercial strategies, this is an excellent employer for those seeking meaningful and rewarding employment.
Contact Details:
Zachary Daniels Recruitment Recruitment Team
