Brand Manager in Lancing

Brand Manager
Beauty
Manchester - Hybrid
£40k - £45kAn exciting opportunity has arisen to join a fast-growing, digitally led beauty brand at a pivotal stage of its growth. With a strong direct-to-consumer presence and an ambitious marketing agenda, the business is looking for a commercially minded and creatively driven Brand Manager to lead integrated campaigns, shape brand storytelling and deliver impactful marketing initiatives across multiple channels.
Key Responsibilities
Integrated Brand Campaigns
Own the end-to-end management of integrated brand campaigns, from strategic planning and concept development through to launch and post-campaign analysis.
Act as the central brand hub for campaigns and projects, coordinating stakeholders, deliverables, timelines and approvals across the business.
Develop campaign plans that align creative ambition with brand positioning, marketing priorities and commercial objectives.
Work closely with e-commerce, new product development and senior leadership to identify opportunities for always-on brand moments, seasonal campaigns and product launches.
Ensure campaigns are delivered on time, on brief and consistently across all relevant customer touchpoints.Brand Strategy & Storytelling
Develop and maintain an always-on brand content calendar and campaign playbook, ensuring a consistent pipeline of relevant, engaging brand stories throughout the year.
Translate brand strategy into compelling creative briefs, campaign concepts and messaging frameworks.
Work closely with the creative team to deliver high-quality assets that build brand awareness, reinforce positioning and maintain a consistent visual identity and tone of voice.
Ensure brand storytelling is cohesive across digital marketing, social media, influencer activity, partnerships, paid media and e-commerce.
Identify opportunities to bring the brand to life through relevant cultural moments, creative activations and new campaign formats.Creative Briefing & Campaign Delivery
Produce clear, detailed creative briefs covering campaign objectives, messaging, audience, deliverables and asset requirements.
Brief and coordinate the production of video content, educational graphics, paid media assets, campaign imagery and supporting marketing materials.
Work closely with creative teams and external agencies to manage progress, feedback and approvals, ensuring deadlines and quality standards are met.
Develop o...