At a Glance
- Tasks: Lead social media strategy for diverse brands and drive audience engagement.
- Company: Join a successful international hospitality and lifestyle group in Central London.
- Benefits: Competitive salary, excellent benefits, and a high-profile leadership role.
- Other info: Opportunity for career growth in a fast-paced, dynamic organisation.
- Why this job: Shape social strategy and make a real impact across exciting brands.
- Qualifications: Experience in multi-brand environments and strong creative instincts required.
Central London | £90,000 - £100,000 + Excellent Benefits
Zachary Daniels Recruitment is proud to be exclusively partnering with a highly successful international hospitality and lifestyle group in the search for an exceptional Head of Social Media. This is a confidential appointment for a market-leading business with a portfolio of recognised consumer brands and ambitious growth plans. We're seeking a commercially minded and highly creative social media leader who can shape strategy, drive growth and deliver measurable business impact across multiple brands and audiences.
The Opportunity:
Reporting into senior leadership, you’ll lead the social media strategy across a diverse portfolio of brands, each with its own identity, audience and objectives. You’ll be responsible for building differentiated social strategies that reflect each brand's unique personality while driving audience growth, engagement and commercial performance. Working closely with marketing, brand, digital and operational teams, you’ll ensure social media plays a central role in delivering business objectives.
Key responsibilities include:
- Developing and leading social media strategy across a portfolio of brands
- Creating distinct content and platform strategies for different audiences and brand identities
- Driving engagement, audience growth and brand advocacy
- Identifying emerging trends, cultural moments and platform opportunities
- Leading influencer and creator partnerships
- Building KPI frameworks, reporting and performance measurement
- Turning insights and analytics into actionable business recommendations
- Presenting results and strategic recommendations to senior stakeholders
- Leading and developing a high-performing social media team
- Managing relationships and cross-functional collaboration
About You:
We’re particularly interested in speaking with candidates who have operated within group or multi-brand environments, where different brands require distinct voices, audiences and social strategies. You’ll combine strong creative instincts with a data-driven mindset and be comfortable influencing stakeholders at all levels of the business.
You’ll bring:
- Significant experience leading social media strategy at a senior level
- Multi-brand or portfolio experience within consumer-facing businesses
- Deep expertise across Instagram, TikTok, YouTube, LinkedIn and emerging platforms
- Strong creative judgement and a passion for storytelling
- Experience delivering measurable growth through social media
- Confidence presenting performance and strategy to senior leadership teams
- Proven experience leading and developing successful teams
- Strong stakeholder and creator management skills
What’s on Offer:
- Salary of £90,000 - £100,000
- Excellent benefits package
- Central London location
- A high-profile leadership role with genuine influence
- The opportunity to shape social strategy across an exciting portfolio of brands
- A chance to join a growing international organisation with ambitious growth plans
If you’re a strategic social media leader who thrives in fast-paced, multi-brand environments and is looking for a role where creativity, leadership and commercial impact go hand in hand, we’d love to hear from you. For a confidential discussion, please contact Zachary Daniels Recruitment.
Head of Social Media employer: Zachary Daniels Recruitment
Join a dynamic international hospitality and lifestyle group in Central London, where creativity meets commercial impact. As the Head of Social Media, you'll enjoy a competitive salary and an excellent benefits package while leading innovative strategies across a diverse portfolio of brands. With a strong focus on employee growth and collaboration, this role offers a unique opportunity to shape the future of social media in a fast-paced environment, making it an exceptional place to advance your career.
Contact Details:
Zachary Daniels Recruitment Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Head of Social Media
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Zachary Daniels Recruitment and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Zachary Daniels Recruitment are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Zachary Daniels Recruitment on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Zachary Daniels Recruitment. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Social Media
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Zachary Daniels Recruitment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Zachary Daniels Recruitment:Show us that you’ve done your homework! In your application, briefly mention what you admire about Zachary Daniels Recruitment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Zachary Daniels Recruitment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Zachary Daniels Recruitment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Zachary Daniels Recruitment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
