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For Companies At a Glance
- Tasks: Lead and scale customer acquisition strategies across paid media platforms.
- Company: Join one of the UK's fastest-growing fashion brands with a dynamic culture.
- Benefits: Competitive salary, performance bonus, and opportunities for growth.
- Why this job: Make a real impact in a high-accountability environment with a focus on innovation.
- Qualifications: Proven experience in paid media leadership within fashion or e-commerce.
- Other info: Fast-paced culture with strong visibility from senior leadership.
The predicted salary is between 68000 - 81000 £ per year.
Zachary Daniels are proud to be exclusively representing one of the UK's fastest growing clothing brands in the search for a commercially driven Head of Performance Marketing. This is a high-impact role within a founder-led, scaling fashion business. Significant investment is being made into structure, performance, and long-term growth – and performance marketing sits at the heart of that strategy.
The Role
Reporting to the COO, you will own and scale the customer acquisition strategy across paid media. You'll lead a team of two managers, balancing hands-on execution with strategic leadership as the function continues to evolve.
You will:
- Develop and execute a scalable, data-led acquisition strategy
- Own paid media across Meta, Google, TikTok and YouTube
- Drive improvements in CPA, ROAS, LTV and overall channel efficiency
- Optimise budget allocation, testing frameworks and channel mix
- Deliver clear, commercial performance reporting
- Collaborate cross-functionally with merchandising, product, creative and tech
About You
- Proven paid media leadership within fashion or consumer e-commerce
- Strong in-house experience preferred
- Deep commercial understanding of acquisition metrics and growth levers
- Comfortable in a founder-led, high-accountability environment
- Hands-on, analytical and commercially sharp
- CRM exposure is a bonus, not essential.
The Environment
This is a fast-paced, performance-focused culture with strong senior leadership visibility. The role is office-based five days per week, with limited flexibility.
Zachary Daniels are managing this search exclusively. If you're ready to build and scale acquisition for one of the UK's most exciting fashion growth stories, we'd love to speak with you.
Head Of Performance Marketing employer: Zachary Daniels Recruitment
Contact Detail:
Zachary Daniels Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head Of Performance Marketing
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend local marketing events. We all know that sometimes it’s not just what you know, but who you know that can land you that dream role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past performance marketing successes. We recommend including case studies that highlight your impact on CPA and ROAS – this will make you stand out in interviews.
✨Tip Number 3
Prepare for the interview by researching the company’s current marketing strategies. We suggest coming up with ideas on how you could optimise their paid media channels. This shows initiative and that you’re already thinking about how to drive growth!
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of resources to help you ace your application and connect with top employers. Plus, it’s a great way to ensure your application gets seen by the right people.
We think you need these skills to ace Head Of Performance Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Head of Performance Marketing. Highlight your experience in paid media, especially within fashion or e-commerce, and showcase any impressive metrics you've achieved.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about performance marketing and how your skills align with our goals. Be sure to mention your hands-on experience and strategic mindset.
Showcase Your Data Skills: Since this role is all about data-led strategies, make sure to include examples of how you've used data to drive improvements in CPA, ROAS, and other key metrics. We love numbers that tell a story!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Zachary Daniels Recruitment
✨Know Your Numbers
As a Head of Performance Marketing, you'll need to demonstrate a strong grasp of key metrics like CPA, ROAS, and LTV. Brush up on these figures and be ready to discuss how you've improved them in past roles. Use specific examples to show your analytical skills and commercial understanding.
✨Showcase Your Leadership Style
You'll be leading a team, so it's crucial to convey your leadership approach. Think about how you balance hands-on execution with strategic oversight. Prepare anecdotes that highlight your ability to inspire and guide a team, especially in a fast-paced environment.
✨Familiarise Yourself with the Brand
Research the fashion brand thoroughly before the interview. Understand their target audience, current marketing strategies, and any recent campaigns. This will not only help you tailor your responses but also show your genuine interest in the company and its growth.
✨Prepare for Cross-Functional Collaboration
Since the role involves working closely with merchandising, product, creative, and tech teams, think about how you've successfully collaborated in the past. Be ready to discuss how you can bridge gaps between departments to drive performance and achieve common goals.
