Head of Influencer & Affiliate A fast-growing, founder-led UK beauty brand is looking for an ambitious and commercially driven Head of Influencer & Affiliate to take ownership of its creator, influencer and affiliate strategy as the business enters its next phase of growth. The Role The Head of Influencer & Affiliate will have overall responsibility for developing and executing the brand's influencer, affiliate and creator commerce strategy. You will define how the brand works with creators at scale, from high-impact influencer partnerships and ambassador programmes through to TikTok Shop, affiliate activity and emerging social commerce opportunities. This is a role for someone who combines strong commercial thinking with a deep understanding of creators and social culture. You will be comfortable using data to understand what is driving sales, identifying the creators and content formats that perform, and continually evolving the strategy to improve ROI. As the business expands internationally, you will also play a key role in developing creator and affiliate strategies across new markets, establishing the right partners, processes and operating model to support international growth. You will lead and develop the influencer and affiliate function, building the team, processes and infrastructure required to scale the channel sustainably. Key Responsibilities Own and define the overall influencer, affiliate and creator commerce strategy, aligned to the wider brand and commercial objectives. Develop a scalable creator strategy across TikTok, TikTok Shop and wider social platforms, balancing high-impact influencer activity with high-volume affiliate activation. Own the commercial performance of the channel, setting ambitious targets and KPIs across revenue, conversion, ROAS, acquisition, engagement and creator performance. Develop the TikTok Shop and affiliate proposition, identifying opportunities to increase creator activation, content output and attributed revenue. Build and manage a high-performing portfolio of creators, affiliates, ambassadors and strategic influencer partners. Identify emerging creators, trends, platforms and social commerce opportunities that could drive incremental growth. Develop creator programmes that move beyond one-off campaigns, building long-term relationships and communities of high-performing brand advocates. Work closely with Brand, Social, Ecommerce, Trading and Marketing teams to ensure creator activity is integrated into wider launches, campaigns and commercial priorities. Use performance data and insight to understand what creators, content, products and campaigns drive sales, continually optimising investment and activity. Establish clear reporting and measurement frameworks to demonstrate the commercial contribution of influencer and affiliate marketing. Lead negotiations with key creators, agencies, networks and technology partners, ensuring strong commercial terms and effective partnerships. Develop and optimise gifting, seeding and product allocation strategies to maximise creator activation and return. Build scalable processes for creator onboarding, campaign management, content tracking, affiliate activation and performance reporting. Lead the development of the channel across international markets, initially supporting growth across Ireland and Europe and identifying opportunities for further expansion. Stay ahead of changes across TikTok Shop, affiliate platforms, creator commerce and social algorithms, ensuring the business remains at the forefront of the channel. Identify and test new platforms, technologies and commercial models that could accelerate creator-led growth. Lead, mentor and develop the influencer and affiliate team, creating a high-performing, entrepreneurial and commercially focused culture.What We're Looking For The ideal Head of Influencer & Affiliate will bring: Proven experience leading influencer, affiliate, creator or social commerce strategies, ideally within beauty, fashion, lifestyle or another highly social consumer category. Strong experience with TikTok and TikTok Shop, including creator affiliate programmes and social commerce. A proven track record of using creators and affiliates to drive measurable commercial results and revenue, rather than focusing solely on reach or engagement. Experience developing and scaling high-volume creator or affiliate programmes. Strong understanding of the creator ecosystem, including influencer partnerships, ambassadors, affiliates, gifting, seeding and creator-led content. Commercially minded, with experience setting KPIs, managing budgets and using performance data to optimise channel investment. Experience building relationships and negotiating with creators, agencies, affiliate partners and technology platforms. Strong understanding of social trends, creator culture and the changing social commerce landscape. Experience working across international markets would be highly advantageous. Previous experience managing and developing a team, with the ability to create structure and process within a fast-moving environment. Highly analytical and comfortable using data to identify opportunities, challenge performance and make commercially informed decisions. Entrepreneurial and hands-on, with the ability to move between strategic thinking and execution when required. A natural collaborator who can influence across Brand, Social, Ecommerce, Trading, Marketing and International teams. Passionate about beauty, social media, creators and the role they play in changing how consumers discover and purchase products.BH37238
Head of Influencer & Affiliate employer: Zachary Daniels Recruitment
As a Grocery Manager in South Tyrone, you will join a dynamic team dedicated to delivering exceptional fresh food experiences. Our company fosters a supportive work culture that prioritises employee growth through comprehensive training and development opportunities, ensuring you can thrive in your role. With competitive salaries and a commitment to food safety and quality, we offer a rewarding environment where your leadership skills can shine.
Contact Details:
Zachary Daniels Recruitment Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Head of Influencer & Affiliate
✨Get Your Retail Game On
Start by getting to know the local retail scene. Make a list of stores that align with your vibe and visit them. You'll be surprised at how many job openings come from chatting with staff or managers in-store. Plus, showing that you have a genuine interest in their brand can make you stand out when applying for that full-time role!
✨Join Retail Networks and Forums
Tap into retail-specific communities and forums, whether online or in-person. Platforms like Retail Week or local retail meetups can provide invaluable insights and connections. You never know who might drop a tip about an upcoming job at companies like Zachary Daniels Recruitment, so don’t miss out on building those relationships!
✨Be Ready for Busy Season Opportunities
Keep your eyes peeled for seasonal hiring windows, especially in the run-up to major shopping periods. Retailers often look for full-time staff to carry through busy times and may even keep you on after the season. Stay proactive by regularly checking in with your favourite retailers about their hiring plans.
✨Show Off Your Customer Service Skills
Retail’s all about customer interactions, so make sure you showcase any relevant experience in your conversations and interviews. Share specific examples of your customer service skills and how they’ve led to positive outcomes. This is your moment to shine when applying to roles at places like Zachary Daniels Recruitment!
Some tips for your application 🫡
Show Off Your Customer Service Skills:In retail, customer service is key! Make sure your CV highlights any experience where you've dealt with customers, whether it’s resolving issues or enhancing the shopping experience. Use concrete examples to demonstrate your problem-solving skills and ability to handle difficult situations with ease.
Tailor Your CV for Retail:When applying for a full-time role like this one at Zachary Daniels Recruitment, customise your CV to reflect retail-specific buzzwords. Include any relevant skills such as inventory management or visual merchandising, and if you have experience with POS systems, shout about it! This will show you’re serious about joining the retail team.
Craft a Genuine Cover Letter:Don’t just repeat your CV in your cover letter! Use it as a chance to explain why you're excited about the opportunity at Zachary Daniels Recruitment and how your values align with their brand. Mention specific aspects of the company that resonate with you and let your enthusiasm shine through!
Highlight Your Adaptability:In retail, things can get busy and unpredictable, so demonstrate how adaptable and flexible you are. Share examples of times you've had to adjust your approach on the fly or take on new responsibilities. This will show Zachary Daniels Recruitment that you’re ready to jump in and contribute right away!
How to prepare for a job interview at Zachary Daniels Recruitment
✨Show Off Your Customer Service Skills
Retail is all about providing an exceptional customer experience, so be ready to discuss your past customer service stories. We should have examples on hand of how we've handled difficult situations or gone above and beyond to meet a customer's needs. These anecdotes will bring your application to life!
✨Familiarity with Point of Sale Systems
Many retail roles require us to work with Point of Sale (POS) systems, so it's a good idea to brush up on any relevant software you’ve used before. If you’re familiar with systems like Shopify or Square, don’t forget to mention this during the interview. Highlighting technical proficiency can set us apart from other candidates!
✨Understand Product Knowledge
Be prepared to discuss the products that the store sells and how we can contribute to their sales. Showing enthusiasm for the products and a willingness to learn can impress interviewers. We should research popular items or trends in the industry before the interview, so we can speak confidently about them.
✨Be Ready for Role-Playing Scenarios
Many retail interviews include role-playing scenarios where we might have to deal with a difficult customer or upsell a product. Practising these scenarios with a friend or family member can help us feel more comfortable. The key here is to showcase our problem-solving skills and ability to remain calm under pressure!
