At a Glance
- Tasks: Lead and innovate retention strategies to boost customer loyalty and subscription growth.
- Company: Join a leading international nutrition brand with a dynamic and ambitious culture.
- Benefits: Enjoy a competitive salary, hybrid working, on-site gym, and clear career progression.
- Other info: Collaborative environment with opportunities to work cross-functionally and influence key strategies.
- Why this job: Shape a high-impact function and drive real commercial success in a growing business.
- Qualifications: Proven experience in retention marketing and strong leadership skills required.
The predicted salary is between 55000 - 60000 € per year.
£55000 to £60000, Liverpool with Hybrid Options
Zachary Daniels are proud to be representing this client in the market. We are working with a large international nutrition brand to recruit a Head of Retention and Subscription. This role is a unique opportunity to build and own a high impact function from the ground up.
The Head of Retention and Subscription will play a critical role in driving customer lifetime value, subscription growth and long-term customer engagement. You will take full ownership of retention strategy, leading CRM, lifecycle marketing and subscription performance, using data and AI driven insights to deliver measurable commercial impact. This position offers real autonomy, budget and influence.
You will work cross functionally with marketing, product and performance teams to shape the full customer journey from acquisition through to retention and reactivation.
Benefits:
- Competitive salary of £55000 to £60000
- Hybrid working model offering flexibility
- Gym on site
- Clear progression within a high growth business
- Opportunity to build and shape a function from the ground up
- Work on data rich, high impact commercial strategies
- Collaborative and ambitious working environment
Key Responsibilities:
- Own and grow subscription revenue across acquisition, activation and retention
- Drive customer lifetime value through targeted lifecycle strategies
- Lead CRM across email, SMS and push including flows, segmentation and campaigns
- Deploy AI driven personalisation to improve customer engagement and reduce churn
- Develop and optimise win back strategies to recover lapsed customers
- Own retention reporting and cohort analysis to drive decision making
- Partner with paid media and product teams to optimise customer journey
- Build and implement retention strategy from the ground up
- Lead and develop the retention team, setting high performance standards
Experience Needed:
- Proven experience as a Head of Retention and Subscription or similar senior role
- Strong background in CRM, lifecycle or retention marketing
- Demonstrated success in improving LTV and reducing churn
- Experience working within ecommerce or subscription led environments
- Hands on experience with AI or predictive marketing tools
- Strong data and analytical skills with ability to translate insight into action
- Experience managing multiple customer segments
- Strong leadership and stakeholder management skills
This role offers a rare opportunity to take full ownership of a critical growth function within a large international nutrition brand. If you are looking for a role where you can drive real commercial impact, this is an excellent next step. Apply now to be considered.
Head of CRM & Retention employer: Zachary Daniels Recruitment
Join a leading international nutrition brand in Liverpool as the Head of CRM & Retention, where you will enjoy a competitive salary and a hybrid working model that promotes flexibility. With a strong focus on employee growth, you will have the unique opportunity to build and shape a high-impact function from the ground up, all within a collaborative and ambitious work culture that values innovation and data-driven strategies.
Contact Detail:
Zachary Daniels Recruitment Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Head of CRM & Retention
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their retention strategies and think about how your experience aligns with their goals. This will help you stand out as a candidate who’s genuinely interested.
✨Tip Number 3
Showcase your skills through real-life examples. When discussing your experience, focus on specific achievements in CRM and retention that demonstrate your ability to drive customer lifetime value and reduce churn.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and take the initiative to connect directly with us.
We think you need these skills to ace Head of CRM & Retention
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the Head of Retention & Subscription role. Highlight your experience in CRM and retention marketing, and don’t forget to showcase any successes you've had in improving customer lifetime value!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Mention specific strategies you've implemented in the past that align with the responsibilities listed in the job description.
Showcase Your Data Skills:Since this role involves a lot of data-driven decision making, make sure to highlight your analytical skills. Share examples of how you've used data to drive retention strategies or improve customer engagement in previous roles.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Zachary Daniels Recruitment
✨Know Your Numbers
As a Head of Retention and Subscription, you'll need to demonstrate your understanding of key metrics like customer lifetime value and churn rates. Brush up on these figures and be ready to discuss how you've improved them in past roles.
✨Showcase Your Strategy Skills
Prepare to talk about specific retention strategies you've implemented before. Think about how you can build and own a function from the ground up, and be ready to share your vision for driving subscription growth and customer engagement.
✨Familiarise Yourself with AI Tools
Since the role involves deploying AI-driven personalisation, make sure you’re up to speed with relevant tools and technologies. Be prepared to discuss how you've used data and AI insights to enhance customer experiences and reduce churn.
✨Cross-Functional Collaboration
This position requires working closely with marketing, product, and performance teams. Think of examples where you've successfully collaborated across departments to shape customer journeys, and be ready to highlight your leadership and stakeholder management skills.
