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- Tasks: Lead CRM strategies, analyze customer data, and drive engagement across all channels.
- Company: Join a leading multi-channel retailer based in The Midlands.
- Benefits: Enjoy a hybrid work model, competitive salary, bonus, pension, and car allowance.
- Why this job: Shape customer experiences and drive business growth through data insights and personalization.
- Qualifications: 8+ years in CRM with leadership experience; degree in Marketing or related field preferred.
- Other info: Stay updated on the latest CRM technologies and ensure compliance with data protection laws.
The predicted salary is between 76000 - 114000 £ per year.
Head of CRM & Insights | The Midlands | Hybrid | Salary up to £95k Basic + Bonus + Pension + Car Allowance
Our client is a leading multi-channel retailer, based in The Midlands, and is looking to appoint a Head of CRM & Insights to the team. This role is a pivotal position designed to leverage data and customer insights to drive business growth.
The Head of CRM & Insights will play a critical role in shaping and executing the company\’s customer relationship management and insight strategies. This individual will be responsible for driving customer retention, engagement, and loyalty across all channels by using data aggregation techniques and personalisation strategies. The role will require a deep understanding of customer data, the ability to extract actionable insights, and the expertise to tailor CRM campaigns to individual customer preferences.
The successful candidate will manage a team and work collaboratively across departments to ensure CRM and insight strategies align with the overall business objectives.
Key Responsibilities In The Position of Head of CRM & Insights
- Customer Insights & Analytics: Lead the aggregation and analysis of customer data from various touchpoints, including website interactions, transaction history, and customer feedback. Leverage this data to develop actionable insights and create a deep understanding of customer behaviours, preferences, and needs.
- Personalisation: Use data aggregation to drive personalisation strategies across all customer touchpoints. Ensure tailored and relevant messaging, product recommendations, and offers are delivered to customers based on their individual behaviour and preferences.
- Cross-functional Collaboration: Work closely with Marketing, Sales, IT, and other departments to ensure CRM initiatives are integrated across the business. Collaborate with the Data Science and Analytics teams to ensure data aggregation efforts align with CRM and personalisation objectives.
- Data Aggregation Tools & Platforms: Champion the use of data aggregation tools and CRM platforms to ensure a single customer view is established. Work with relevant teams to continuously enhance data collection, integration, and management processes.
- Reporting & Budgeting: Regularly report on the effectiveness of CRM initiatives, customer insights, and campaign results to senior management. Develop and manage the CRM & Insight budget to ensure resources are allocated efficiently.
- Technology & Tools: Stay up-to-date with the latest CRM technologies and tools. Ensure the company is using the most effective platforms to aggregate and personalise customer data, driving CRM success and customer insights.
- Customer Experience: Work alongside the customer service and digital teams to ensure that CRM efforts align with the overall customer journey, enhancing both online and offline experiences through consistent and personalised communication.
- Compliance: Ensure all CRM strategies and customer data management practices comply with relevant data protection and privacy laws, including GDPR.
To Be Considered For The Position of Head of CRM & Insights, You Will Offer The Following:
- Education: A degree in Marketing, Business, Data Analytics, or a related field is preferred.
- Track Record: A minimum of 8 years in CRM, customer insight, or a related role, with at least 3 years in a leadership position. Experience within a multichannel retail environment is highly desirable.
- CRM Platforms & Tools: Strong proficiency in CRM platforms (e.g., Salesforce, Microsoft Dynamics, or similar), data aggregation tools, and personalisation software.
- Data Analytics & Personalisation: Proven in using data aggregation techniques to create a unified customer profile and develop targeted, personalised experiences.
- Campaign Management: Proven in planning, executing, and optimising CRM campaigns, with a focus on personalisation and delivering results based on data-driven decisions.
- Customer-Centric: Deep understanding of customer experience principles, with a passion for driving improvements in customer loyalty and engagement.
- Compliance Knowledge: Knowledge of data protection laws, including GDPR, and experience in ensuring CRM practices align with legal requirements.
Apply today to find out more and be considered!
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Head Of CRM & Insights employer: Zachary Daniels Recruitment
Contact Detail:
Zachary Daniels Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head Of CRM & Insights
✨Tip Number 1
Make sure to showcase your experience with CRM platforms and data aggregation tools during the interview. Be ready to discuss specific examples of how you've used these tools to drive customer insights and personalisation strategies.
✨Tip Number 2
Prepare to demonstrate your leadership skills by discussing how you've successfully managed teams in previous roles. Highlight any cross-functional collaboration experiences that show your ability to work with different departments.
✨Tip Number 3
Stay updated on the latest trends in CRM technologies and data privacy laws, especially GDPR. Being knowledgeable about these topics will show your commitment to compliance and innovation in customer relationship management.
✨Tip Number 4
Think about how you can contribute to enhancing the overall customer experience. Prepare examples of how you've improved customer loyalty and engagement through tailored communication and personalised campaigns.
We think you need these skills to ace Head Of CRM & Insights
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in CRM and customer insights. Focus on your leadership roles and any specific achievements in data aggregation and personalisation strategies.
Craft a Compelling Cover Letter: In your cover letter, emphasize your understanding of customer behaviour and how you've successfully driven engagement and loyalty in previous roles. Mention your familiarity with CRM platforms and tools.
Showcase Relevant Experience: When detailing your work history, provide examples of how you've led teams and collaborated across departments to implement successful CRM initiatives. Use metrics to demonstrate the impact of your work.
Highlight Compliance Knowledge: Since compliance is crucial for this role, make sure to mention your knowledge of data protection laws like GDPR and how you've ensured compliance in past CRM practices.
How to prepare for a job interview at Zachary Daniels Recruitment
✨Showcase Your Data Expertise
Be prepared to discuss your experience with data aggregation and analytics. Highlight specific examples where you've successfully leveraged customer data to drive insights and improve CRM strategies.
✨Demonstrate Personalisation Strategies
Share concrete examples of how you've implemented personalisation in previous roles. Discuss the tools you used and the impact these strategies had on customer engagement and retention.
✨Highlight Cross-Functional Collaboration
Emphasize your ability to work collaboratively across departments. Provide examples of how you've partnered with marketing, sales, and IT teams to align CRM initiatives with broader business objectives.
✨Stay Updated on CRM Technologies
Research the latest CRM tools and technologies before the interview. Be ready to discuss how you can leverage these tools to enhance customer insights and drive successful CRM campaigns.
