At a Glance
- Tasks: Lead marketing strategy and execution for a growing online retailer.
- Company: Join an ambitious online retailer in a critical scale-up phase.
- Benefits: Enjoy flexible working hours and the chance to make a real impact.
- Other info: This is a fractional role, perfect for those seeking flexibility.
- Why this job: Shape brand growth while balancing strategy with hands-on execution.
- Qualifications: Experience in senior marketing roles, especially in eCommerce or DTC.
The predicted salary is between 43200 - 72000 £ per year.
Ensure all your application information is up to date and in order before applying for this opportunity.
An ambitious online retailer is seeking a Fractional CMO to help accelerate growth during a critical scale-up phase. This role is ideal for a commercially minded marketing leader who can balance strategy with hands-on execution. The Fractional CMO will play a key role in shaping performance marketing, customer acquisition, and retention, while building the foundations for long-term brand growth.
Key Responsibilities in the Position of Fractional CMO
Develop and execute a growth-focused marketing strategy, with performance marketing at its core.
Lead paid media activity across Google Ads, Meta, TikTok, and emerging platforms - optimising for CAC, ROAS, and LTV.
Build and refine customer acquisition funnels, using data to continuously test, measure, and improve results.
Drive retention through CRM, lifecycle marketing, and loyalty programmes to increase repeat purchase and customer value.
Own the marketing budget, ensuring spend is closely tracked and delivers measurable ROI.
Collaborate with trading, operations, and product teams to ensure campaigns align with commercial priorities.
Introduce scalable processes, tools, and reporting frameworks to give the business visibility of marketing performance.
Act as a hands-on leader, rolling up sleeves to get into the detail while setting direction for future growth.
Provide strategic insight on brand positioning, content, and storytelling - ensuring short-term performance is balanced with long-term brand equity.
What We\'re Looking For
Proven experience in senior marketing leadership within eCommerce or DTC businesses.
Deep expertise in performance marketing (Google Ads, Meta, TikTok, etc.), with strong analytics and optimisation skills.
Track record of building acquisition and retention strategies in fast-paced, high-growth environments.
Ability to operate in a scale-up context: agile, resourceful, and comfortable with limited structure.
Hands-on operator who thrives on detail, while also setting the big picture strategy.
Strong commercial acumen with an ability to link marketing performance to overall business goals.
Previous experience as a CMO, Marketing Director, or Head of Marketing with exposure to scaling a digital brand.
Why Join?
This Fractional CMO role offers the opportunity to directly shape the growth trajectory of a scale-up retailer. It\'s a chance to make an immediate commercial impact, put your stamp on the brand\'s marketing function, and set up the foundations for future success - all while working in a flexible, fractional capacity.
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Fractional CMO in Harrogate employer: Zachary Daniels Recruitment
Join an ambitious online retailer as a Fractional CMO, where you will have the unique opportunity to shape the growth trajectory of a scale-up business. With a flexible working arrangement and a culture that values innovation and hands-on leadership, you'll be empowered to make a significant impact on performance marketing and customer retention strategies. The company fosters a collaborative environment, providing ample opportunities for professional growth and development while ensuring that your contributions are recognised and valued.
Contact Details:
Zachary Daniels Recruitment Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Fractional CMO in Harrogate
✨Tip Number 1
Network with professionals in the eCommerce and DTC sectors. Attend industry events, webinars, or online forums where you can connect with potential colleagues or mentors who might provide insights or referrals for the Fractional CMO role.
✨Tip Number 2
Showcase your hands-on experience in performance marketing by sharing specific case studies or results from previous roles. This will demonstrate your ability to balance strategy with execution, which is crucial for this position.
✨Tip Number 3
Familiarise yourself with the latest trends and tools in customer acquisition and retention strategies. Being well-versed in current best practices will help you stand out as a candidate who can drive measurable results.
✨Tip Number 4
Prepare to discuss how you've successfully linked marketing performance to overall business goals in past roles. This will highlight your strong commercial acumen and ability to operate effectively in a scale-up context.
We think you need these skills to ace Fractional CMO in Harrogate
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights relevant experience in senior marketing leadership, particularly within eCommerce or DTC businesses. Emphasise your expertise in performance marketing and any specific achievements related to customer acquisition and retention.
Craft a Compelling Cover Letter:Write a cover letter that showcases your understanding of the role and the company. Discuss how your hands-on approach and strategic insight can contribute to their growth during this critical scale-up phase.
Showcase Relevant Skills:In your application, clearly outline your skills in managing paid media across platforms like Google Ads, Meta, and TikTok. Provide examples of how you've optimised campaigns for CAC, ROAS, and LTV in previous roles.
Highlight Your Commercial Acumen:Demonstrate your ability to link marketing performance to overall business goals. Include specific instances where your marketing strategies have led to measurable ROI and contributed to the success of a brand.
How to prepare for a job interview at Zachary Daniels Recruitment
✨Showcase Your Strategic Mindset
As a Fractional CMO, you'll need to demonstrate your ability to develop and execute growth-focused marketing strategies. Prepare examples of past strategies you've implemented, focusing on how they drove performance marketing and customer acquisition.
✨Highlight Your Hands-On Experience
This role requires a hands-on leader who can dive into the details while maintaining a strategic overview. Be ready to discuss specific campaigns you've led, particularly in paid media across platforms like Google Ads and Meta, and how you optimised them for success.
✨Emphasise Data-Driven Decision Making
The ability to analyse data and refine customer acquisition funnels is crucial. Bring along metrics or case studies that illustrate how you've used data to test, measure, and improve marketing results in previous roles.
✨Demonstrate Commercial Acumen
Linking marketing performance to overall business goals is key for this position. Prepare to discuss how your marketing initiatives have contributed to revenue growth and brand equity in past experiences, showcasing your understanding of the commercial landscape.
