Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead marketing strategy and execution for a growing online retailer.
- Company: Join an ambitious online retailer in a critical scale-up phase.
- Benefits: Enjoy flexible working hours and the chance to make a real impact.
- Why this job: Shape brand growth while balancing strategy with hands-on execution.
- Qualifications: Experience in senior marketing roles, especially in eCommerce or DTC.
- Other info: This is a fractional role, allowing for a work-life balance.
The predicted salary is between 43200 - 72000 £ per year.
Fractional CMO | 1-2 Days a Week | Online Retailer
Ensure all your application information is up to date and in order before applying for this opportunity.
An ambitious online retailer is seeking a Fractional CMO to help accelerate growth during a critical scale-up phase. This role is ideal for a commercially minded marketing leader who can balance strategy with hands-on execution. The Fractional CMO will play a key role in shaping performance marketing, customer acquisition, and retention, while building the foundations for long-term brand growth.
Key Responsibilities in the Position of Fractional CMO
Develop and execute a growth-focused marketing strategy, with performance marketing at its core.
Lead paid media activity across Google Ads, Meta, TikTok, and emerging platforms – optimising for CAC, ROAS, and LTV.
Build and refine customer acquisition funnels, using data to continuously test, measure, and improve results.
Drive retention through CRM, lifecycle marketing, and loyalty programmes to increase repeat purchase and customer value.
Own the marketing budget, ensuring spend is closely tracked and delivers measurable ROI.
Collaborate with trading, operations, and product teams to ensure campaigns align with commercial priorities.
Introduce scalable processes, tools, and reporting frameworks to give the business visibility of marketing performance.
Act as a hands-on leader, rolling up sleeves to get into the detail while setting direction for future growth.
Provide strategic insight on brand positioning, content, and storytelling – ensuring short-term performance is balanced with long-term brand equity.
What We\’re Looking For
Proven experience in senior marketing leadership within eCommerce or DTC businesses.
Deep expertise in performance marketing (Google Ads, Meta, TikTok, etc.), with strong analytics and optimisation skills.
Track record of building acquisition and retention strategies in fast-paced, high-growth environments.
Ability to operate in a scale-up context: agile, resourceful, and comfortable with limited structure.
Hands-on operator who thrives on detail, while also setting the big picture strategy.
Strong commercial acumen with an ability to link marketing performance to overall business goals.
Previous experience as a CMO, Marketing Director, or Head of Marketing with exposure to scaling a digital brand.
Why Join?
This Fractional CMO role offers the opportunity to directly shape the growth trajectory of a scale-up retailer. It\’s a chance to make an immediate commercial impact, put your stamp on the brand\’s marketing function, and set up the foundations for future success – all while working in a flexible, fractional capacity.
BBBH34307
Fractional CMO employer: Zachary Daniels Recruitment
Contact Detail:
Zachary Daniels Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Fractional CMO
✨Tip Number 1
Network with professionals in the eCommerce and DTC sectors. Attend industry events, webinars, or online forums where you can connect with potential colleagues or mentors who might provide insights or referrals for the Fractional CMO role.
✨Tip Number 2
Showcase your hands-on experience in performance marketing by sharing case studies or examples of successful campaigns you've led. This will demonstrate your ability to balance strategy with execution, which is crucial for this role.
✨Tip Number 3
Familiarise yourself with the latest trends and tools in customer acquisition and retention strategies. Being knowledgeable about emerging platforms and technologies will position you as a forward-thinking candidate who can drive growth.
✨Tip Number 4
Prepare to discuss how you've linked marketing performance to overall business goals in previous roles. This will highlight your strong commercial acumen and ability to operate effectively in a scale-up context, which is essential for the Fractional CMO position.
We think you need these skills to ace Fractional CMO
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in senior marketing leadership, particularly within eCommerce or DTC businesses. Emphasise your expertise in performance marketing and any specific platforms mentioned in the job description.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the role and how your skills align with the company's needs. Mention your track record in building acquisition and retention strategies, and how you can contribute to their growth during this critical phase.
Showcase Relevant Achievements: In your application, include specific examples of past successes in performance marketing, customer acquisition, and retention. Use metrics to demonstrate your impact, such as improvements in CAC, ROAS, or LTV.
Highlight Your Leadership Style: Discuss your hands-on approach to leadership and how you balance strategy with execution. Provide examples of how you've introduced scalable processes and tools in previous roles to enhance marketing performance.
How to prepare for a job interview at Zachary Daniels Recruitment
✨Showcase Your Strategic Mindset
As a Fractional CMO, you'll need to demonstrate your ability to develop and execute growth-focused marketing strategies. Be prepared to discuss specific examples of how you've successfully balanced strategy with hands-on execution in previous roles.
✨Highlight Performance Marketing Expertise
Make sure to emphasise your deep expertise in performance marketing, particularly with platforms like Google Ads, Meta, and TikTok. Discuss your experience with analytics and optimisation, and be ready to share metrics that showcase your success in driving customer acquisition and retention.
✨Demonstrate Agility and Resourcefulness
Given the scale-up context of this role, it's crucial to convey your ability to operate in fast-paced environments. Share examples of how you've thrived in situations with limited structure and how you've introduced scalable processes to improve marketing performance.
✨Connect Marketing to Business Goals
Strong commercial acumen is key for this position. Be prepared to discuss how your marketing strategies have directly linked to overall business goals in your past roles. This will show that you understand the bigger picture and can contribute to the company's growth trajectory.