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For Companies At a Glance
- Tasks: Lead digital strategy and optimise e-commerce performance across multiple brands.
- Company: Dynamic fashion and lifestyle brand group with a focus on innovation.
- Benefits: Competitive salary, leadership opportunities, and a chance to shape the future of e-commerce.
- Why this job: Make a real impact in a fast-paced environment while driving growth and innovation.
- Qualifications: 8+ years in e-commerce leadership, strong retail background, and performance marketing expertise.
- Other info: Join a collaborative team and enjoy excellent career development prospects.
The predicted salary is between 72000 - 108000 ÂŁ per year.
Reporting to the CEO, the Director of Ecommerce will lead all digital activity across the business, with full ownership of e-commerce, performance marketing and website trading. The role is accountable for the website technology stack, ongoing development and optimisation, forecasting and strategic planning, and for driving data led insight to deliver growth across our Group of brands.
RESPONSIBILITIES
- Set and lead the Group digital and performance marketing strategy, providing clear direction across Performance Marketing, E-commerce Trading, CRM/Email, Marketplaces and Social.
- Build, lead and scale an in-house Group performance marketing function, acting as a centre of excellence for acquisition, optimisation and growth.
- Own digital revenue performance, with accountability for customer acquisition, retention, lifetime value and contribution by channel and territory.
- Define and deliver Group-wide acquisition and retention strategies, setting clear targets, KPIs and accountability across teams.
- Partner closely with Brand MDs and senior marketing leaders to optimise media investment, trading priorities and performance outcomes.
- Lead forecasting, budgeting and 6-monthly growth planning for all digital channels, ensuring alignment with profitability and Group growth ambitions.
- Drive a rigorous, data-led approach to attribution, incrementality and channel performance, improving commercial decision‑making across markets.
- Develop a deep understanding of customer lifetime value by brand, territory and channel to continuously optimise marketing effectiveness.
- Own the digital trading and optimisation agenda, including CRO programmes, UX improvements and on‑site performance.
- Lead the digital technology and web development roadmap alongside the Group Head of IT, ensuring platforms scale with performance ambition.
- Establish and optimise customer lifecycle strategies across all brands to improve acquisition efficiency, engagement and retention.
- Lead the development and launch of marketplace strategies as incremental growth channels.
- Analyse product and trading performance by territory to inform performance marketing and commercial plans.
- Represent digital and performance marketing at weekly trading meetings and monthly Board meetings, providing clear insight, challenge and leadership.
- Stay ahead of performance marketing, e‑commerce and digital innovation, ensuring the Group remains competitive and commercially progressive.
- Lead by example in embedding the Group's values, ensuring social and environmental performance is upheld in line with the CSR policy.
- Undertake additional leadership responsibilities as required to support the growth and performance of the Group.
EXPERIENCE REQUIREMENTS & SKILLS & CAPABILITIES
- Proven E-commerce leadership experience, with at least 8 years in e-commerce and a minimum of 3 years operating at Director or Senior Head of level.
- Strong retail background (minimum 5 years), ideally within fashion or lifestyle brands.
- Experience working within a small to medium-sized business, demonstrating comfort with pace, ambiguity and hands‑on delivery.
- A Performance marketing expert, with experience managing significant marketing budgets of customer acquisition and retention.
- Deep expertise in performance marketing, including ownership of significant acquisition and retention budgets across paid media, SEO, affiliates and marketplaces where relevant.
- Advanced CRM capability, including customer segmentation, lifecycle marketing and retention strategies, underpinned by strong numerical and analytical skills.
- Commercially astute, with experience owning trading performance, forecasting, budgeting and delivering revenue and margin targets.
- Experience managing, coaching and developing a small, high‑performing e-commerce or digital team.
- Strong track record of managing and optimising external agencies and specialist partners.
- Confident working cross‑functionally with Brand, Buying, Merchandising, IT, Operations and Finance.
- Operationally hands‑on, with the ability to move between strategy and execution as required.
- Excellent written and verbal communication skills, with the ability to influence at senior and board level.
E-Commerce Director in Exeter employer: Zachary Daniels Recruitment
Contact Detail:
Zachary Daniels Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land E-Commerce Director in Exeter
✨Tip Number 1
Network like a pro! Get out there and connect with people in the e-commerce space. Attend industry events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on your dream job!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your achievements in e-commerce and performance marketing. Use data to back up your successes and make it visually appealing. This is your chance to shine and stand out from the crowd!
✨Tip Number 3
Prepare for interviews by diving deep into the company’s digital strategy. Research their current e-commerce performance and think of ways you could contribute to their growth. Bring fresh ideas to the table and show them you’re the perfect fit for leading their digital transformation.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of resources to help you land that e-commerce director role. Plus, applying directly shows your enthusiasm and commitment to joining our team. Let’s get you that job!
We think you need these skills to ace E-Commerce Director in Exeter
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the E-Commerce Director role. Highlight your experience in e-commerce leadership, performance marketing, and any relevant achievements that align with the responsibilities outlined in the job description.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for this role. Share specific examples of how you've driven digital growth and led teams in previous positions. Don't forget to show your passion for e-commerce!
Showcase Your Data Skills: Since this role is all about data-led insights, make sure to highlight your analytical skills. Include examples of how you've used data to inform decisions and drive performance in your past roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Zachary Daniels Recruitment
✨Know Your Numbers
As an E-Commerce Director, you'll need to demonstrate your understanding of key performance metrics. Brush up on your knowledge of customer acquisition costs, lifetime value, and conversion rates. Be ready to discuss how you've used data to drive growth in previous roles.
✨Showcase Your Leadership Style
This role requires strong leadership skills, so think about examples that highlight your ability to build and lead teams. Prepare to share specific instances where you've successfully managed a team or project, especially in a fast-paced environment.
✨Understand the Brand's Digital Landscape
Before the interview, take some time to research the company's current e-commerce strategies and performance. Familiarise yourself with their website, social media presence, and any recent marketing campaigns. This will help you tailor your responses and show that you're genuinely interested in the role.
✨Prepare for Strategic Discussions
Expect questions around strategic planning and forecasting. Think about how you've approached these tasks in the past and be prepared to discuss your methods for setting KPIs and measuring success. Highlight your experience in aligning digital strategies with overall business goals.
