At a Glance
- Tasks: Manage CRM campaigns, analyse performance, and enhance customer engagement.
- Company: Growing business in Liverpool with a vibrant marketing team.
- Benefits: Competitive salary, generous holiday allowance, company bonus, and employee discounts.
- Other info: Dynamic environment with opportunities for professional growth.
- Why this job: Take ownership of impactful campaigns and develop your CRM skills.
- Qualifications: 1-2+ years in CRM, email marketing, or similar roles.
The predicted salary is between 40500 - 49500 £ per year.
We're working with a growing business in Liverpool looking to add a CRM Executive or Senior CRM Executive to its marketing team. This is a hands-on opportunity for someone who enjoys getting into the detail of CRM, understanding customer behaviour and using data to improve engagement and retention.
You’ll have the opportunity to take ownership of campaigns across multiple channels, develop automated customer journeys and work closely with teams across the wider business.
The Role
You’ll be responsible for:
- Managing the end-to-end delivery of CRM campaigns across multiple channels
- Building, scheduling and optimising email campaigns
- Developing and improving automated customer journeys
- Creating targeted customer segments using behavioural and transactional data
- Supporting CRM activity around key trading periods and campaigns
- Working closely with Marketing, Ecommerce and Creative teams
- Supporting customer retention and loyalty initiatives
- Analysing campaign performance and identifying opportunities for improvement
- Testing different audiences, messaging and customer journeys
- Helping develop the wider CRM and retention strategy
What We’re Looking For
We’re looking for someone with 1-2+ years’ experience within CRM, retention, email marketing or a similar role. You’ll ideally have experience across areas such as:
- CRM campaign management
- Email marketing
- Marketing automation
- Customer segmentation
- Automated journeys
- Personalisation
- Campaign analysis and reporting
- A/B testing and optimisation
Experience using Klaviyo or another CRM/ESP platform would be beneficial. You’ll need to be organised, commercially minded and comfortable managing multiple campaigns while working with different teams across the business.
What’s On Offer
Competitive salary, depending on experience
Permanant, full-time position
Liverpool-based opportunity
Generous holiday allowance
Company bonus scheme
Employee discount
Additional company benefits
If you’re currently working within CRM and looking for an opportunity where you can take more ownership and continue developing your experience, I’d be keen to speak with you.
CRM Executive / Senior CRM Executive employer: Zachary Daniels Recruitment
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Contact Details:
Zachary Daniels Recruitment Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land CRM Executive / Senior CRM Executive
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Zachary Daniels Recruitment and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Zachary Daniels Recruitment are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Zachary Daniels Recruitment on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Zachary Daniels Recruitment. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Executive / Senior CRM Executive
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Zachary Daniels Recruitment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Zachary Daniels Recruitment:Show us that you’ve done your homework! In your application, briefly mention what you admire about Zachary Daniels Recruitment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Zachary Daniels Recruitment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Zachary Daniels Recruitment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Zachary Daniels Recruitment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
