Creative Strategist

Creative Strategist

Full-Time 45000 - 50000 £ / year (est.) Home office (partial)
Zachary Daniels Recruitment

At a Glance

  • Tasks: Lead creative strategy for paid social channels like Meta, TikTok, and YouTube.
  • Company: Join a large international nutrition brand with a collaborative culture.
  • Benefits: Enjoy a competitive salary, hybrid working, and on-site gym access.
  • Other info: Fast-paced environment with clear progression opportunities and real ownership of creative performance.
  • Why this job: Make a real impact by driving customer acquisition through innovative creative.
  • Qualifications: Experience in creative strategy and strong copywriting skills required.

The predicted salary is between 45000 - 50000 £ per year.

Zachary Daniels are proud to be representing this client in the market. We are working with a large international nutrition brand to recruit a Creative Strategist. This role is a high impact opportunity to take ownership of paid social creative across key growth channels.

The Creative Strategist will play a central role in driving customer acquisition through performance led creative across Meta, TikTok and YouTube. You will own the thinking behind the creative, turning customer insight into scroll stopping concepts, strong briefs and high performing campaigns. This role is focused on performance, using data and testing to continuously improve output and deliver measurable results. This position offers real autonomy and influence.

You will work closely with performance and content teams to build a structured testing roadmap, ensuring a consistent pipeline of creative that drives engagement and conversion.

Benefits
  • Competitive salary of £45000 to £50000
  • Hybrid working model offering flexibility
  • Gym on site
  • Clear progression within a high growth business
  • Opportunity to work on high volume paid social campaigns
  • Collaborative and fast paced environment
  • Real ownership of creative performance
Key Responsibilities
  • Lead creative strategy across paid social channels including Meta, TikTok and YouTube
  • Develop and manage a structured creative testing roadmap
  • Translate customer insight into high performing creative concepts
  • Write clear, conversion focused scripts and briefs
  • Analyse performance data to optimise and scale winning creative
  • Work closely with performance teams to align on acquisition targets
  • Identify and apply emerging platform trends
  • Manage multiple creative concepts and campaigns simultaneously
  • Ensure creative output is aligned to customer personas and commercial goals
Experience Needed
  • Proven experience as a Creative Strategist or similar role
  • Strong background in paid social creative across Meta and TikTok
  • Track record of delivering performance led creative improvements
  • Strong understanding of key metrics including CPA, CTR and CVR
  • Excellent copywriting skills with ability to create high impact hooks
  • Experience within DTC or ecommerce environments
  • Ability to manage workload and prioritise effectively
  • Strong analytical mindset with a test and learn approach

This role offers the opportunity to directly influence growth within a large international nutrition brand. If you thrive on performance, testing and scaling winning ideas, this is an excellent next step.

Creative Strategist employer: Zachary Daniels Recruitment

Join a dynamic and innovative international nutrition brand as a Creative Strategist in Liverpool, where you'll enjoy a competitive salary and a hybrid working model that promotes flexibility. With a strong focus on employee growth, you will have the opportunity to take real ownership of your creative output while collaborating in a fast-paced environment that values performance and creativity. Benefit from clear progression pathways and the chance to work on high-volume campaigns that make a tangible impact.
Zachary Daniels Recruitment

Contact Detail:

Zachary Daniels Recruitment Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Creative Strategist

✨Tip Number 1

Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.

✨Tip Number 2

Show off your creative flair! When you get the chance to chat with potential employers, bring examples of your work. Whether it’s a portfolio or case studies, let your creativity shine through.

✨Tip Number 3

Be proactive! Don’t just wait for job postings to pop up. Reach out to companies you admire and express your interest. Sometimes, they might have roles that aren’t even advertised yet.

✨Tip Number 4

Apply through our website! We’ve got loads of opportunities waiting for you. Plus, applying directly can sometimes give you a better shot at getting noticed by hiring managers.

We think you need these skills to ace Creative Strategist

Creative Strategy
Paid Social Advertising
Meta Advertising
TikTok Advertising
YouTube Advertising
Customer Insight Analysis
Performance Metrics Understanding
Copywriting Skills
Conversion Optimisation
Data Analysis
Testing Roadmap Development
Campaign Management
Ecommerce Experience
Analytical Mindset
Workload Management

Some tips for your application 🫡

Show Off Your Creative Flair: When you're crafting your application, let your creativity shine through! Use engaging language and showcase your unique style. Remember, we’re looking for someone who can turn customer insights into scroll-stopping concepts, so don’t hold back!

Tailor Your Application: Make sure to tailor your CV and cover letter to highlight your experience with paid social channels like Meta and TikTok. We want to see how your background aligns with the role of a Creative Strategist, so be specific about your achievements and metrics you've hit.

Be Data-Driven: Since this role is all about performance, don’t forget to mention your analytical skills! Talk about how you’ve used data to optimise campaigns in the past. We love a good test-and-learn approach, so share any examples where you’ve scaled winning ideas.

Apply Through Our Website: Finally, make sure to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to see what you bring to the table!

How to prepare for a job interview at Zachary Daniels Recruitment

✨Know Your Creative Metrics

Before the interview, brush up on key performance metrics like CPA, CTR, and CVR. Be ready to discuss how you've used these metrics in past roles to drive creative strategy and improve performance.

✨Showcase Your Best Work

Prepare a portfolio of your best paid social campaigns, especially those on Meta and TikTok. Highlight the creative concepts, the insights behind them, and the measurable results they achieved. This will demonstrate your ability to turn customer insights into high-performing creative.

✨Be Ready to Discuss Trends

Stay updated on the latest trends in social media marketing and be prepared to discuss how you would apply these trends to the role. Showing that you can identify and leverage emerging platform trends will set you apart as a forward-thinking candidate.

✨Collaborative Mindset

Since this role involves working closely with performance and content teams, be ready to share examples of how you've successfully collaborated in the past. Emphasise your ability to align creative output with commercial goals and customer personas.

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