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- Tasks: Lead innovative marketing strategies for a sustainable lifestyle brand.
- Company: Purpose-driven brand focused on ethical and environmental values.
- Benefits: Competitive salary, hybrid working, and opportunities for professional growth.
- Why this job: Shape the future of a brand while championing sustainability and positive impact.
- Qualifications: Senior-level marketing experience with a focus on sustainability and brand integrity.
- Other info: Join a dynamic team and inspire change in the marketing landscape.
The predicted salary is between 42000 - 66000 £ per year.
Reporting into the Senior Leadership Team, the Senior Marketing Manager is a key leadership role within a purpose-driven, sustainable brand. Acting as brand guardian, this position is responsible for driving responsible growth, customer acquisition and long-term brand value, while supporting the evolution of a values led e-commerce business. The role blends strategic thinking with hands on delivery, ensuring commercial performance is achieved in line with ethical, environmental and social commitments.
Key Responsibilities - Senior Marketing Manager
- Lead the development and delivery of integrated, multi-channel marketing strategies aligned to seasonal trading, brand values and long-term sustainability goals.
- Own and evolve the brand proposition, creative direction and tone of voice, ensuring authenticity and consistency across all customer touchpoints.
- Define and deepen understanding of the target customer through data, insight and research, using this to drive acquisition, retention and community engagement.
- Deliver customer-focused campaigns across digital, ecommerce, print and partnerships that balance commercial impact with brand integrity.
- Develop strategic partnerships with like-minded, purpose-led brands to support customer growth and brand awareness.
- Work closely with digital and ecommerce teams to optimise online performance, user experience and conversion while maintaining brand values.
- Oversee content creation including seasonal campaigns, imagery, storytelling, catalogues, PR and social media.
- Manage marketing budgets, demand planning and performance reporting with a focus on responsible investment and ROI.
- Lead, inspire and develop marketing and creative teams, and manage external agencies aligned to the brand's ethical standards.
What Is Needed - Senior Marketing Manager
- Senior-level experience in multi-channel marketing within a lifestyle or consumer brand, ideally with a sustainability mindset.
- Proven ability to deliver commercial growth while protecting brand integrity and purpose.
- Experience owning brand strategy, creative direction and storytelling.
- Strong understanding of ecommerce, digital marketing performance and customer journeys.
- Commercially astute, data-informed and customer-centric.
- Confident, values-led leader with strong collaboration and communication skills.
- Highly organised, proactive and comfortable operating at senior leadership level.
This Senior Marketing Manager role offers the opportunity to shape the future of a purpose led lifestyle brand, driving growth while championing sustainability, transparency and positive impact. Apply today to find out more!
Locations
Senior Marketing Manager in Cornwall, Truro employer: Zachary Daniels Recruitment
Contact Detail:
Zachary Daniels Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager in Cornwall, Truro
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing world, especially those who share a passion for sustainability. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best marketing campaigns and strategies. Use data to back up your successes and demonstrate how you’ve driven growth while staying true to brand values.
✨Tip Number 3
Prepare for interviews by researching the company’s values and recent projects. Be ready to discuss how your experience aligns with their mission and how you can contribute to their sustainable growth.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are genuinely interested in joining our purpose-driven team.
We think you need these skills to ace Senior Marketing Manager in Cornwall, Truro
Some tips for your application 🫡
Show Your Passion for Sustainability: When writing your application, make sure to highlight your commitment to sustainability and how it aligns with our brand values. We want to see that you’re not just a marketing whiz but also someone who genuinely cares about making a positive impact.
Be Authentic in Your Storytelling: As a brand guardian, your ability to tell our story is crucial. Use your application to showcase your creative direction and how you’ve successfully communicated brand values in past roles. We love authenticity, so let your personality shine through!
Data-Driven Insights Matter: We’re all about understanding our customers deeply. In your application, share examples of how you’ve used data and insights to drive marketing strategies. Show us how you can blend creativity with analytics to achieve commercial growth while maintaining brand integrity.
Keep It Professional Yet Engaging: While we appreciate a friendly tone, remember that this is a professional application. Keep it engaging but ensure it reflects your senior-level experience. We want to see your leadership skills and how you can inspire teams to achieve our goals.
How to prepare for a job interview at Zachary Daniels Recruitment
✨Know the Brand Inside Out
Before your interview, dive deep into the company's values and mission. Understand how they align with sustainability and responsible growth. This will help you articulate how your experience as a Senior Marketing Manager can contribute to their goals.
✨Showcase Your Strategic Thinking
Prepare examples of integrated marketing strategies you've developed in the past. Highlight how these strategies not only drove commercial success but also maintained brand integrity. Be ready to discuss how you balance creativity with data-driven decisions.
✨Demonstrate Customer-Centricity
Be prepared to talk about how you've used customer insights to shape marketing campaigns. Discuss specific instances where your understanding of the target audience led to successful customer acquisition and retention strategies.
✨Highlight Leadership Skills
As a Senior Marketing Manager, you'll need to inspire and lead teams. Share your experiences in managing creative teams and collaborating with external agencies. Emphasise your ability to foster a values-led culture that aligns with the brand's ethical standards.
