At a Glance
- Tasks: Lead a dynamic activewear brand, driving commercial performance and operational excellence.
- Company: A founder-led activewear brand with a strong direct-to-consumer model.
- Benefits: Competitive salary, performance bonuses, pension, and significant autonomy.
- Other info: Opportunity for career progression to Managing Director within 3-5 years.
- Why this job: Join a growing brand and shape its future while working closely with the Founder.
- Qualifications: Senior experience in ecommerce or retail, with strong commercial judgement.
Location: Bolton / Greater Manchester
Salary: £60,000-£80,000 plus performance-related bonus
Reports to: Founder and CEO
The Opportunity:
Our client is an established UK activewear brand with a strong direct-to-consumer business and an international customer base. The company is seeking a commercially minded General Manager to take increasing responsibility for its day-to-day leadership and performance. This is a newly created, hands-on role covering commercial performance, ecommerce, product, operations, finance and people. You will work closely with the Founder, strengthen the company's operating model and help deliver its next stage of profitable growth. There is a genuine opportunity to progress towards Managing Director over the next three to five years.
The Role:
You will translate the Founder's vision into clear priorities, plans and measurable results. Your responsibilities will include:
- Leading the day-to-day commercial and operational performance of the business
- Taking increasing ownership of the P&L, budgets, forecasts and management reporting
- Improving revenue, margin, profitability, cash generation and working capital
- Leading ecommerce trading and improving conversion, customer acquisition and repeat purchase
- Strengthening product, merchandising, stock and promotional planning
- Improving stock turn, full-price sell-through and aged-inventory management
- Overseeing supply chain, fulfilment, returns and customer service
- Introducing clear KPIs, accountability and effective management routines
- Leading and developing a multi-functional team
- Identifying growth opportunities across products, markets and channels
- Reducing the company's reliance on the Founder for routine decisions
This is not a role for someone who wants to operate at a distance. You must be comfortable moving between strategy and detail, from reviewing financial performance to resolving operational issues.
Your first 12-18 months:
You will be expected to:
- Build a detailed understanding of the brand, customer, team and commercial model
- Establish a trusted working relationship with the Founder
- Review the P&L, cash cycle, stock position and customer economics
- Improve budgeting, forecasting and management reporting
- Clarify roles, responsibilities and decision-making authority
- Strengthen ecommerce, product and promotional planning
- Improve margin, stock productivity and operational efficiency
- Assess the team structure and leadership capability
- Produce and begin delivering a two-to-three-year growth plan
- Take primary responsibility for the day-to-day running of the business
About you:
You may currently be a General Manager, Head of Operations, Commercial Director, Ecommerce Director, Trading Director or COO within a smaller business. You will bring:
- Senior commercial or operational experience within ecommerce, retail or consumer products
- Responsibility for a P&L, business unit or significant budget
- Evidence of delivering profitable growth
- Strong commercial and financial judgement
- Experience across ecommerce, product, stock, fulfilment or supply chain
- Experience leading people across multiple functions
- Confidence working with budgets, forecasts and commercial KPIs
- A data-led, practical and execution-focused approach
- Experience within an entrepreneurial or founder-led environment
- Experience within activewear, fashion, apparel, footwear, beauty or wellness would be advantageous but is not essential.
Your leadership style:
You will be commercially sharp, hands-on and comfortable with detail. You will also be:
- Ambitious but low-ego
- Approachable, direct and fair
- Organised and decisive
- Able to challenge constructively
- Calm under pressure
- Comfortable working without large-company infrastructure
- Motivated by building a business over the long term
Package and progression:
£60,000-£80,000 base salary
Performance-related bonus
Pension and company benefits
Significant autonomy across the business
Direct working relationship with the Founder
Potential progression to Managing Director and equity options
To apply, please submit your CV together with a brief explanation of why the opportunity interests you and the experience you would bring.
General Manager in Chorley employer: Zachary Daniels Recruitment
Join a globally recognised business in Manchester as a Strategic Product Director, where you will be part of a dynamic and innovative work culture that prioritises collaboration and excellence. With competitive salaries and comprehensive benefits, the company is committed to employee growth and development, offering unique opportunities to lead high-performing teams and shape impactful product strategies. This role not only promises a rewarding career but also the chance to make a significant difference in a market-leading organisation.
Contact Details:
Zachary Daniels Recruitment Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land General Manager in Chorley
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We think you need these skills to ace General Manager in Chorley
Some tips for your application 🫡
Highlight Your Analytical Skills:In the business intelligence field, showcasing your analytical skills is a must. Make sure your CV includes relevant experience with data analysis tools, programming languages like SQL or Python, and any projects where you've interpreted complex data sets to drive business decisions.
Showcase Your Business Acumen:Don't just focus on data; show us how you can apply your insights to real-world business problems. Highlight projects where you made a tangible impact on company performance, and be prepared to explain your thought process in your cover letter.
Tailor Your Documents for Us:When applying for a full-time role at Zachary Daniels Recruitment, tailor your CV and cover letter to reflect our organisational goals and strategies. Mention specific tools and methodologies that align with what we do—this shows you’ve done your homework and are genuinely interested in our mission!
Include Relevant Certifications:Certifications like Google Data Analytics or similar qualifications can really make you stand out in business intelligence. Include these in your application, as they demonstrate your commitment to the field and your willingness to stay current with industry standards.
How to prepare for a job interview at Zachary Daniels Recruitment
✨Show off your analytical skills
In a business intelligence role, you're going to need to demonstrate your analytical prowess. Be prepared to discuss specific tools you've used, like SQL, Tableau, or Power BI. Have real-world examples ready where you’ve turned data into actionable insights – this is what makes us shine in interviews!
✨Practice your technical know-how
Expect some technical questions during the interview that dive deep into your understanding of data modelling and analytics frameworks. Brush up on your knowledge of data warehousing concepts and be ready to tackle any real case scenarios they might present. They’ll want to see how you approach problems using your BI toolkit.
✨Portfolio of Projects
Since it's a full-time role, having a strong portfolio is key! Compile case studies demonstrating your previous projects, preferably showing how your insights led to business improvements. This can help us display how you think through complex datasets and your problem-solving process, which is what employers are keen on seeing.
✨Know their business model
Get familiar with Zachary Daniels Recruitment’s business model and recent data-driven decisions. Be prepared to discuss how your skills can specifically support their objectives or challenges. Understanding their landscape shows that you’re not just a data buff, but you’re also genuinely interested in how BI can impact their bottom line.
