At a Glance
- Tasks: Lead influencer and affiliate strategies for a fast-growing beauty brand.
- Company: Dynamic UK beauty brand with a founder-led vision.
- Benefits: Competitive salary, growth opportunities, and a vibrant work culture.
- Other info: Join a team that values creativity and innovation in a thriving market.
- Why this job: Shape the future of influencer marketing in an exciting industry.
- Qualifications: Strong commercial acumen and a passion for social media culture.
The predicted salary is between 40500 - 49500 £ per year.
A fast-growing, founder-led UK beauty brand is looking for an ambitious and commercially driven Head of Influencer & Affiliate to take ownership of its creator, influencer and affiliate strategy as the business enters its next phase of growth.
The Head of Influencer & Affiliate will have overall responsibility for developing and executing the brand's influencer, affiliate and creator commerce strategy. You will define how the brand works with creators at scale, from high-impact influencer partnerships and ambassador programmes through to TikTok Shop, affiliate activity and emerging social commerce opportunities.
This is a role for someone who combines strong commercial thinking with a deep understanding of creators and social culture. You will be comfortable using data to understand what is driving sales, identifying the creators and content formats that perform, and continually evolving the strategy to improve ROI.
As the business expands internationally, you will also play a key role in developing creator and affiliate strategies across new markets, establishing the right partners, processes and operating model to support international growth. You will lead and develop the influencer and affiliate function, building the team, processes and infrastructure required to scale the channel sustainably.
Key Responsibilities
- Own and define the overall influencer, affiliate and creator commerce strategy, aligned to the wider brand and commercial objectives.
- Develop a scalable creator strategy across TikTok, TikTok Shop and wider social platforms, balancing high-impact influencer activity with high-volume affiliate activation.
- Own the commercial performance of the channel, setting ambitious targets and KPIs across revenue, conversion, ROAS, acquisition, engagement and creator performance.
- Develop the TikTok Shop and affiliate proposition, identifying opportunities to increase creator activation, content output and attributed revenue.
- Build and manage a high-performing portfolio of creators, affiliates, ambassadors and strategic influencer partners.
- Identify emerging creators, trends, platforms and social commerce opportunities that could drive incremental growth.
- Develop creator programmes that move beyond one-off campaigns, building long-term relationships and communities of high-performing brand advocates.
Head of Influencer & Affiliate in Caton employer: Zachary Daniels Recruitment
As a Grocery Manager in South Tyrone, you will join a dynamic team dedicated to delivering exceptional fresh food experiences. Our company fosters a supportive work culture that prioritises employee growth through comprehensive training and development opportunities, ensuring you can thrive in your role. With competitive salaries and a commitment to food safety and quality, we offer a rewarding environment where your leadership skills can shine.
Contact Details:
Zachary Daniels Recruitment Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Head of Influencer & Affiliate in Caton
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Zachary Daniels Recruitment and show them what you can bring to the table.
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Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Zachary Daniels Recruitment are looking for.
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✨Attend Industry Events
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We think you need these skills to ace Head of Influencer & Affiliate in Caton
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Zachary Daniels Recruitment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Zachary Daniels Recruitment:Show us that you’ve done your homework! In your application, briefly mention what you admire about Zachary Daniels Recruitment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Zachary Daniels Recruitment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Zachary Daniels Recruitment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Zachary Daniels Recruitment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
