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- Tasks: Lead CRM and loyalty strategies to enhance customer engagement and retention.
- Company: Dynamic retail business focused on customer loyalty and engagement.
- Benefits: Competitive salary, benefits package, and strong career growth opportunities.
- Other info: Autonomy to innovate and influence across teams in a fast-paced environment.
- Why this job: Make a real impact in shaping customer loyalty and engagement strategies.
- Qualifications: Experience in CRM, loyalty, and customer engagement within retail.
The predicted salary is between 40000 - 50000 £ per year.
Zachary Daniels Recruitment are partnering with a nationally recognised, customer led business investing heavily in loyalty and customer engagement. This is an exciting opportunity to take ownership of CRM, loyalty and customer engagement strategy within a business that is investing heavily in customer retention, lifetime value and loyalty as key drivers of future growth.
Reporting into the Head of Customer & Loyalty, the CRM & Loyalty Manager will play a pivotal role in shaping how the brand connects with customers across both digital and in-store channels. This role is ideal for someone who wants real ownership, enjoys working with autonomy and is passionate about creating loyalty strategies that deliver measurable commercial impact.
This is a high visibility opportunity for a CRM & Loyalty Manager looking to make a genuine mark and build something meaningful. The CRM & Loyalty Manager will lead the delivery of CRM and loyalty strategy across the full customer lifecycle, driving stronger engagement, repeat purchase and long term value. This is a hands on role where you will combine strategic thinking with execution, owning campaigns, evolving the loyalty proposition and using customer insight to improve performance. The CRM & Loyalty Manager will have the freedom to shape ideas, test initiatives and influence the wider customer agenda.
Key Responsibilities
- Define and deliver the CRM strategy across acquisition, onboarding, engagement, retention and reactivation
- Plan, execute and optimise CRM campaigns across email, SMS and other direct communication channels
- Lead segmentation and personalisation strategies to create relevant and high performing customer communications
- Own the development and ongoing optimisation of the loyalty programme, including rewards, benefits and partner opportunities
- Drive customer engagement, frequency and lifetime value through loyalty led initiatives
- Design and improve customer journeys across both digital and in-store touchpoints
- Use data, testing and customer insight to continuously improve campaign and programme performance
- Work closely with analytics teams to track key metrics and identify growth opportunities
- Collaborate with marketing, ecommerce, digital and technology teams to deliver joined up customer initiatives
- Lead and develop a small CRM and campaign delivery team
- Report on campaign performance, loyalty engagement and commercial contribution to senior stakeholders
About You
- Strong background in CRM, loyalty or customer engagement within a retail or customer led business
- Passion for loyalty strategy and creating propositions that genuinely engage customers
- Hands on experience managing CRM platforms and lifecycle marketing campaigns
- Track record of improving retention, repeat purchase and customer value through loyalty or CRM initiatives
- Highly data driven, comfortable using insight, testing and segmentation to improve results
- Commercially aware with a clear understanding of how loyalty drives revenue and growth
- Confident working autonomously and taking ownership of key initiatives
- Strong stakeholder management skills with the ability to influence across multiple teams
- A proactive, hands on leader who enjoys both strategy and delivery
- Thrives in a fast paced environment with plenty of opportunity to make an impact
Why Apply
- Rare opportunity to take ownership of CRM and loyalty within a growing retail business
- Play a visible role in shaping customer engagement strategy and commercial growth
- Join a business investing in loyalty, retention and customer experience
- Autonomy and support to build meaningful initiatives with real impact
- Strong career opportunity for someone looking to elevate their profile
- Competitive salary and benefits package
Apply today to find out more and be considered.
CRM & Loyalty Manager in Birmingham employer: Zachary Daniels Recruitment
Contact Detail:
Zachary Daniels Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM & Loyalty Manager in Birmingham
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its CRM strategies. Show them you’re not just another candidate; demonstrate your passion for customer engagement and how you can make a real impact.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with their needs. Highlight your hands-on experience with CRM platforms and your success in driving customer loyalty.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace CRM & Loyalty Manager in Birmingham
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the CRM & Loyalty Manager role. Highlight your experience in customer engagement and loyalty strategies, and don’t forget to mention any hands-on work with CRM platforms!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for loyalty strategies and how you’ve driven customer retention in previous roles. Keep it engaging and relevant to the job description.
Showcase Your Data Skills: Since this role is highly data-driven, be sure to include examples of how you've used data and insights to improve campaign performance. We want to see your analytical side in action!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get you on the path to joining our team!
How to prepare for a job interview at Zachary Daniels Recruitment
✨Know Your CRM Inside Out
Make sure you’re well-versed in the latest CRM trends and tools. Familiarise yourself with the specific platforms the company uses, and be ready to discuss how you've successfully implemented CRM strategies in the past.
✨Showcase Your Data Skills
Since this role is highly data-driven, prepare to talk about how you've used customer insights and analytics to drive engagement and retention. Bring examples of campaigns where you’ve used segmentation and personalisation to achieve measurable results.
✨Demonstrate Your Leadership Style
As a potential leader in this role, be prepared to discuss your approach to managing teams. Share experiences where you’ve led projects or initiatives, highlighting how you motivate and develop team members while driving results.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific challenges related to customer engagement and loyalty. Think through scenarios where you’ve had to pivot strategies based on customer feedback or market changes, and be ready to share those stories.