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- Tasks: Lead innovative marketing strategies to elevate brand presence and drive engagement.
- Company: Fast-growing FinTech reshaping personal tax management with advanced automation.
- Benefits: Competitive salary up to £90k, hybrid work, and opportunities for professional growth.
- Why this job: Join a dynamic team and make a real impact in the FinTech space.
- Qualifications: 5+ years B2B marketing experience, ideally in SaaS or FinTech.
- Other info: Exciting opportunity in a fast-paced, early-stage environment.
A fast-growing FinTech business is reshaping how individuals and professionals manage personal tax - using advanced automation to bring clarity, speed and compliance to a traditionally complex process. With established credibility in the UK market and a strong reputation for technical innovation, the company is now entering an exciting next phase of brand building and commercial growth.
This opportunity is ideal for a Head of Marketing who thrives in an early-stage, high-impact environment. The position blends strategy and hands-on delivery, leading brand development, CRM thinking, and top-of-funnel activity to drive awareness, engagement, and high-quality opportunities.
Key Responsibilities:- Shape and deliver a data-driven marketing strategy designed to elevate brand presence, generate leads, and increase demo conversions.
- Act as brand guardian, owning visual identity, messaging frameworks, and creative assets.
- Build and execute multichannel B2B campaigns across digital, CRM, social, content, webinars, and events, with a sharp focus on the UK accountancy and FinTech audience.
- Create strong narratives, presentations, and storytelling that communicate value and differentiate the product in a competitive landscape.
- Lead CRM strategy and marketing automation, ensuring segmentation, nurture journeys, and conversion performance are continuously optimised.
- Produce compelling copy across ads, emails, landing pages, and thought-leadership content.
- Own key marketing metrics: define KPIs, measure funnel performance, and provide clear insight to the leadership team.
- Partner closely with sales to support pipeline targets, ensuring marketing activity converts into meaningful conversations.
- Track market movements, competitor activity, and sector shifts to inform strategy.
- 5+ years of B2B marketing experience, ideally within SaaS, FinTech, or professional services.
- A track record in top-of-funnel growth and ABM-style campaigns.
- Strong understanding of the UK accountancy and financial technology ecosystem.
- CRM and automation expertise, with a comfort level in using data to steer decisions.
- Excellent storytelling, copywriting, and presentation-building skills.
- Confident in shaping brand identity and managing creative output.
- Comfortable operating in a fast-moving, early-stage environment with a hands-on mindset.
- Analytical and performance-driven approach.
Apply today to find out more.
Head of Marketing in Alcester employer: Zachary Daniels Recruitment
Contact Detail:
Zachary Daniels Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing in Alcester
✨Tip Number 1
Network like a pro! Reach out to connections in the FinTech space, attend industry events, and engage on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing campaigns, storytelling abilities, and any data-driven strategies you've implemented. This is your chance to shine and demonstrate how you can elevate brand presence.
✨Tip Number 3
Prepare for interviews by researching the company’s current marketing efforts and competitors. We want you to come in with fresh ideas and insights that show you’re ready to take their brand to the next level.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace Head of Marketing in Alcester
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Head of Marketing role. Highlight your B2B marketing experience, especially in SaaS or FinTech, and showcase any successful campaigns you've led. We want to see how you can elevate our brand presence!
Craft a Compelling Cover Letter: Your cover letter is your chance to tell us your story. Share your passion for marketing and how your skills align with our mission. Don’t forget to mention your understanding of the UK accountancy and financial technology ecosystem – it’s key for this role!
Showcase Your Creativity: As a brand guardian, we’re looking for someone who can think outside the box. Include examples of your storytelling and copywriting skills in your application. Whether it’s a campaign you’ve run or content you’ve created, let your creativity shine through!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows us you’re keen to join our team!
How to prepare for a job interview at Zachary Daniels Recruitment
✨Know Your Numbers
As a Head of Marketing, you'll need to demonstrate your analytical skills. Brush up on key marketing metrics and be ready to discuss how you've used data to drive decisions in past roles. This shows you understand the importance of performance-driven strategies.
✨Craft Your Story
Prepare a compelling narrative about your career journey, focusing on your experience in B2B marketing, particularly in FinTech or SaaS. Highlight specific campaigns you've led that resulted in top-of-funnel growth, showcasing your storytelling and presentation skills.
✨Showcase Your Creativity
Be ready to discuss your approach to brand development and creative output. Bring examples of visual identities or messaging frameworks you've created. This will help illustrate your ability to act as a brand guardian and manage creative assets effectively.
✨Engage with the Audience
Understand the UK accountancy and financial technology landscape. Prepare to discuss market movements and competitor activity, demonstrating your knowledge of the sector. This will show you're not just a marketer but someone who can strategically position the brand in a competitive environment.
