Head of Ecommerce - TikTok LIVE | Greater Manchester | Salary £70k - £80k + Bonus
An exciting opportunity has arisen for a commercially driven Head of Ecommerce to lead and scale one of the UK's leading TikTok LIVE shopping operations. Working with a rapidly growing consumer brand, this is a high-impact leadership role with full ownership of LIVE trading performance, commercial strategy, team development and operational delivery.
The Head of Ecommerce will combine strategic thinking with hands-on trading expertise, driving revenue, conversion and profitability while building a high-performing team of LIVE hosts and operational specialists. This is an opportunity to take ownership of a significant growth channel and shape its future success.
Key Responsibilities
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Develop and deliver the TikTok LIVE trading strategy, taking ownership of revenue, profitability, conversion and wider commercial KPIs.
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Manage the LIVE trading calendar, including broadcast schedules, product launches, promotional activity and seasonal campaigns.
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Optimise product selection, pricing, merchandising, promotions and stock availability to maximise sales and margin.
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Oversee the day-to-day delivery of LIVE shopping sessions, ensuring broadcasts are commercially focused, engaging and consistently executed.
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Monitor trading performance in real time, identifying opportunities to improve sales, customer engagement and conversion.
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Lead, coach and develop a high-performing team of LIVE hosts, setting clear expectations around sales targets, presentation standards and product knowledge.
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Manage the wider LIVE operations team, including producers, moderators and technical support, ensuring seamless execution behind the scenes.
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Establish effective processes, performance standards and workflows to create a scalable, commercially efficient operation.
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Own trading dashboards and reporting, analysing GMV, revenue, conversion, AOV, engagement and host performance to identify growth opportunities.
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Work closely with buying, merchandising, marketing and operations teams to align trading activity with wider business objectives.
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Identify opportunities to innovate, improve the customer experience and maximise the commercial potential of TikTok LIVE shopping.
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Build a culture of accountability, collaboration and continuous improvement across the team.
About the Candidate
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Proven experience in ecommerce trading, digital trading, social commerce or a similar commercially focused retail leadership role.
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A strong understanding of online trading performance, with experience managing revenue targets, conversion, profitability and commercial KPIs.
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Experience of TikTok Shop, LIVE shopping or social commerce would be highly advantageous.
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Demonstrable experience leading, motivating and developing teams to achieve ambitious commercial objectives.
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A commercially astute, analytical thinker who can translate performance data into actionable trading decisions.
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Comfortable balancing strategic planning with hands-on involvement in daily trading and operational delivery.
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Strong understanding of product merchandising, promotional planning, stock management and customer engagement.
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Excellent organisational and communication skills, with the confidence to influence stakeholders at all levels.
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A proactive, solutions-focused leader who thrives in a high-volume, performance-driven trading environment.
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Experience developing efficient processes and scaling ecommerce or trading operations.
This Head of Ecommerce position offers the chance to take complete ownership of a significant and growing revenue channel within an ambitious consumer business.
The successful Head of Ecommerce will play a pivotal role in shaping the commercial direction of TikTok LIVE shopping, developing talented teams and driving measurable growth.
For an experienced ecommerce leader looking to make a real commercial impact, this Head of Ecommerce opportunity offers genuine ownership, visibility and the chance to build something exceptional.
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Head of Ecommerce - TikTok LIVE in Wilmslow employer: Zachary Daniels Careers
Join a well-established automotive company in Wokingham, where your expertise as an MOT Tester is truly appreciated. With a strong commitment to employee development, you will benefit from competitive salaries, generous bonuses, and a comprehensive benefits package that prioritises your health and wellbeing. Experience a supportive work culture that fosters growth and offers genuine career progression opportunities in a thriving environment.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Ecommerce - TikTok LIVE in Wilmslow
✨Get Your Retail Game On
Start by getting to know the local retail scene. Make a list of stores that align with your vibe and visit them. You'll be surprised at how many job openings come from chatting with staff or managers in-store. Plus, showing that you have a genuine interest in their brand can make you stand out when applying for that full-time role!
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How to prepare for a job interview at Zachary Daniels Careers
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Retail is all about providing an exceptional customer experience, so be ready to discuss your past customer service stories. We should have examples on hand of how we've handled difficult situations or gone above and beyond to meet a customer's needs. These anecdotes will bring your application to life!
✨Familiarity with Point of Sale Systems
Many retail roles require us to work with Point of Sale (POS) systems, so it's a good idea to brush up on any relevant software you’ve used before. If you’re familiar with systems like Shopify or Square, don’t forget to mention this during the interview. Highlighting technical proficiency can set us apart from other candidates!
✨Understand Product Knowledge
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✨Be Ready for Role-Playing Scenarios
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