Trade Marketing Manager in Wigan

We are partnering with an established consumer brand to recruit a Trade Marketing Manager to lead the planning and delivery of campaigns across its wholesale and retail network. This is a commercially focused marketing role, working across brand, retail, wholesale and digital channels to bring campaigns, product launches and seasonal activity to life. The Trade Marketing Manager will play an important role in strengthening retail presence, supporting wholesale partners and ensuring customers experience a consistent and engaging brand proposition across every touchpoint. The role would suit a creative and commercially minded marketer who understands how brands operate in a retail environment and can take campaigns from strategy and planning through to execution and measurement.

Key Responsibilities

• Develop and deliver trade marketing plans aligned to wider brand and commercial objectives.
• Lead integrated campaigns across wholesale, retail and digital channels, from initial concept through to execution.
• Work closely with wholesale partners to develop effective retail marketing activity that drives visibility, engagement and sales.
• Plan and deliver seasonal campaigns, product launches and key commercial initiatives.
• Develop and manage retail marketing assets including POS, in-store displays, promotional materials and digital content.
• Partner with internal teams across Brand, Ecommerce, Sales and Product to ensure campaigns are aligned and delivered effectively.
• Support the development of customer-facing content across social media, email and other digital channels.
• Use customer, market and competitor insight to identify opportunities and inform campaign planning.
• Manage campaign timelines, budgets, agencies and external partners where required.
• Monitor campaign performance and commercial results, using data and insight to identify opportunities for optimisation.
• Ensure all trade marketing activity is delivered consistently and in line with brand guidelines.
• Keep up to date with retail, consumer and marketing trends to identify new opportunities for the brand and its retail partners.

Key Requirements

• Proven experience in trade marketing, retail marketing or a closely related consumer marketing role.
• Experience working within a retail, consumer, wholesale or D2C environment.
• Strong understanding of the retail customer journey and how marketing activity can influence awareness, engagement and sales.
• Experience delivering integrated campaigns across physical and digital channels.
• Strong project management skills, with the ability to manage multiple campaigns and deadlines simultaneously.
• Commercially aware, with confidence using campaign and sales data to assess performance and make recommendations.
• Experience working with wholesale partners, retailers, agencies or external stakeholders would be beneficial.
• Strong understanding of digital marketing channels including social media, email and online content.
• Creative thinker who can develop ideas but is equally comfortable managing the detail required to deliver them.
• Excellent communication and stakeholder management skills.
• Highly organised, proactive and comfortable working in a fast-paced, collaborative environment.
• A degree in Marketing, Business or a related discipline would be beneficial, although relevant industry experience will be equally valued.

This is a strong opportunity for an experienced Trade Marketing Manager to take ownership of a broad retail marketing remit, working across campaigns, launches, wholesale partnerships and customer engagement within an established consumer business. If you are a commercially minded Trade Marketing Manager who enjoys combining creative campaign development with hands-on delivery and measurable results, we'd love to hear from you.