Ecommerce Lead
The Opportunity
We are looking for an ambitious and commercially driven Ecommerce Lead to take ownership of online trading performance and drive the continued growth of a fast-paced, multi-channel retail business.
This is an exciting opportunity for an experienced ecommerce professional to lead digital trading across multiple sales channels, including website, app and TikTok Shop, taking responsibility for maximising revenue, improving conversion and delivering an exceptional customer experience across international markets.
Key Responsibilities
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Lead, develop and motivate a team of two, setting clear objectives, driving performance and supporting individual development.
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Own ecommerce trading performance across all international markets, ensuring delivery against revenue, profitability and margin targets.
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Monitor and analyse key ecommerce KPIs, including conversion rate, average order value, traffic and revenue, translating insights into actionable trading strategies.
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Own and manage the ecommerce trading calendar, maximising key seasonal events, promotional opportunities and brand campaigns.
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Oversee all website and app merchandising, ensuring product presentation, content and customer journeys are commercially optimised.
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Manage product launches and new collection drops, ensuring product content, pricing and imagery are accurate and aligned across all channels.
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Support and deliver the CRO roadmap, identifying opportunities for A/B testing, improving conversion rates and enhancing the overall user experience.
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Work closely with design and development teams to deliver engaging, high-performing website and app experiences.
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Collaborate with performance marketing teams to align PPC, paid social, affiliate marketing and SEO activity with wider trading priorities.
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Partner with CRM teams to coordinate email, SMS and app push campaigns, ensuring activity complements website and app trading plans.
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Brief creative teams on ecommerce requirements for campaigns, product launches, promotional activity and ongoing content updates.
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Manage ecommerce platforms and integrations, working with internal developers and external agencies to ensure optimal performance.
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Own ecommerce reporting and dashboards, providing regular trading updates, commercial insights and recommendations to senior leadership.
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Oversee the end-to-end online customer journey, ensuring a seamless and consistent experience across desktop, mobile and checkout.
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Identify and implement new ecommerce technologies, tools and integrations to improve efficiency, functionality and commercial performance.
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Ensure product data, pricing, promotions and content remain accurate, compliant and consistent across all digital sales channels.
What We're Looking For
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At least 5 years' experience in an ecommerce trading or ecommerce management role, ideally within fashion, retail or activewear.
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Previous experience managing and developing a team.
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Strong understanding of ecommerce trading, digital merchandising and the key commercial levers that drive online performance.
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Proven experience managing website and app trading, with exposure to additional digital channels such as TikTok Shop highly advantageous.
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Highly analytical, with the ability to interpret performance data, identify opportunities and translate insights into commercial action.
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Strong commercial acumen and a track record of delivering revenue growth, improving conversion and achieving trading targets.
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Experience working cross-functionally with marketing, CRM, creative, operations and technology teams.
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A good understanding of CRO, A/B testing, customer journey optimisation and digital marketing channels.
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Comfortable managing multiple priorities in a fast-paced, ambitious and growing business.
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Proactive, hands-on and solutions-focused, with the confidence to take ownership and make commercially informed decisions.
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Excellent communication and stakeholder management skills.
Salary & Benefits
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Competitive salary.
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Sliding-scale annual bonus scheme.
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Flexible working hours.
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Enhanced employer pension contributions.
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Private healthcare.
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26 days' annual leave plus bank holidays.
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40% staff discount.
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Death-in-service benefit providing 4x annual salary.
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Free on-site gym.
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Free on-site EV charging facilities.
BH37899
Ecommerce Lead in Warrington employer: Zachary Daniels Careers
Join a well-established automotive company in Wokingham, where your expertise as an MOT Tester is truly appreciated. With a strong commitment to employee development, you will benefit from competitive salaries, generous bonuses, and a comprehensive benefits package that prioritises your health and wellbeing. Experience a supportive work culture that fosters growth and offers genuine career progression opportunities in a thriving environment.
StudySmarter Expert Advice🤫
We think this is how you could land Ecommerce Lead in Warrington
✨Get Your Retail Game On
Start by getting to know the local retail scene. Make a list of stores that align with your vibe and visit them. You'll be surprised at how many job openings come from chatting with staff or managers in-store. Plus, showing that you have a genuine interest in their brand can make you stand out when applying for that full-time role!
✨Join Retail Networks and Forums
Tap into retail-specific communities and forums, whether online or in-person. Platforms like Retail Week or local retail meetups can provide invaluable insights and connections. You never know who might drop a tip about an upcoming job at companies like Zachary Daniels Careers, so don’t miss out on building those relationships!
✨Be Ready for Busy Season Opportunities
Keep your eyes peeled for seasonal hiring windows, especially in the run-up to major shopping periods. Retailers often look for full-time staff to carry through busy times and may even keep you on after the season. Stay proactive by regularly checking in with your favourite retailers about their hiring plans.
✨Show Off Your Customer Service Skills
Retail’s all about customer interactions, so make sure you showcase any relevant experience in your conversations and interviews. Share specific examples of your customer service skills and how they’ve led to positive outcomes. This is your moment to shine when applying to roles at places like Zachary Daniels Careers!
Some tips for your application 🫡
Show Off Your Customer Service Skills:In retail, customer service is key! Make sure your CV highlights any experience where you've dealt with customers, whether it’s resolving issues or enhancing the shopping experience. Use concrete examples to demonstrate your problem-solving skills and ability to handle difficult situations with ease.
Tailor Your CV for Retail:When applying for a full-time role like this one at Zachary Daniels Careers, customise your CV to reflect retail-specific buzzwords. Include any relevant skills such as inventory management or visual merchandising, and if you have experience with POS systems, shout about it! This will show you’re serious about joining the retail team.
Craft a Genuine Cover Letter:Don’t just repeat your CV in your cover letter! Use it as a chance to explain why you're excited about the opportunity at Zachary Daniels Careers and how your values align with their brand. Mention specific aspects of the company that resonate with you and let your enthusiasm shine through!
Highlight Your Adaptability:In retail, things can get busy and unpredictable, so demonstrate how adaptable and flexible you are. Share examples of times you've had to adjust your approach on the fly or take on new responsibilities. This will show Zachary Daniels Careers that you’re ready to jump in and contribute right away!
How to prepare for a job interview at Zachary Daniels Careers
✨Show Off Your Customer Service Skills
Retail is all about providing an exceptional customer experience, so be ready to discuss your past customer service stories. We should have examples on hand of how we've handled difficult situations or gone above and beyond to meet a customer's needs. These anecdotes will bring your application to life!
✨Familiarity with Point of Sale Systems
Many retail roles require us to work with Point of Sale (POS) systems, so it's a good idea to brush up on any relevant software you’ve used before. If you’re familiar with systems like Shopify or Square, don’t forget to mention this during the interview. Highlighting technical proficiency can set us apart from other candidates!
✨Understand Product Knowledge
Be prepared to discuss the products that the store sells and how we can contribute to their sales. Showing enthusiasm for the products and a willingness to learn can impress interviewers. We should research popular items or trends in the industry before the interview, so we can speak confidently about them.
✨Be Ready for Role-Playing Scenarios
Many retail interviews include role-playing scenarios where we might have to deal with a difficult customer or upsell a product. Practising these scenarios with a friend or family member can help us feel more comfortable. The key here is to showcase our problem-solving skills and ability to remain calm under pressure!
