Senior Paid Media Executive - Fast-growing fashion brand
- Salary - Upto £38k
- Location - Manchester
- 50% staff discount
- Payday events
- 25 days holiday plus bank holidays
Zachary Daniels are partnered with a fast-growing founder-led premium womenswear brand with a strong presence in the UK and an increasingly global customer base.
The Role:
We're looking for a highly hands-on Paid Media Manager to take ownership of our paid media strategy, performance and day-to-day execution across Meta, Google Ads, TikTok and Pinterest. This is a key role within the business, sitting at the heart of our commercial, creative and e-commerce teams.
Key Responsibilities:
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Own the day-to-day management of paid media across Meta, Google Ads, TikTok and Pinterest.
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Build, launch, manage and optimise campaigns across Paid Social, Search, Shopping and Performance Max.
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Manage budgets and pacing in line with revenue, ROAS, CPA and wider trading targets.
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Monitor key performance metrics including ROAS, CPA, MER, CTR, CPC, CVR, CPM and revenue.
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Identify performance issues and take action across budgets, bidding, audiences, creative, placements and campaign structure.
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Translate trading priorities including new launches, new-in, best sellers, seasonal moments and promotions into effective paid media campaigns.
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Analyse product and category performance to identify opportunities to scale or reduce investment.
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Partner closely with E-commerce and Creative teams to align paid activity with commercial priorities.
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Work closely with Creative, Influencer and UGC teams to develop high-performing, platform-native paid creative.
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Analyse performance across creative concepts, hooks, formats, creators, messaging, products and offers.
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Own weekly and monthly paid media reporting.
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Clearly communicate performance, insights, challenges and recommended actions.
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Analyse data across advertising platforms, GA4, Shopify and blended business metrics.
About You:
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3+ years' hands-on paid media experience, ideally within e-commerce.
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Strong experience managing Meta Ads and Google Ads.
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Experience across additional paid social channels, particularly TikTok and Pinterest.
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Proven experience managing multiple paid channels independently.
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Experience managing meaningful paid media budgets against ROAS, CPA and revenue targets.
Why Apply:
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Own the Paid Media function - take full ownership of strategy, performance and day-to-day execution.
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Real autonomy - make decisions, test ideas and shape the paid media strategy without layers of sign-off.
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Significant commercial impact - directly influence revenue, customer acquisition and profitable growth.
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Multi-channel ownership - work across Meta, Google, TikTok and Pinterest.
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Shape creative strategy - work closely with Creative, UGC and Influencer teams to develop high-performing campaigns.
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Senior Paid Media Executive in Manchester employer: Zachary Daniels Careers
Join a well-established automotive company in Wokingham, where your expertise as an MOT Tester is truly appreciated. With a strong commitment to employee development, you will benefit from competitive salaries, generous bonuses, and a comprehensive benefits package that prioritises your health and wellbeing. Experience a supportive work culture that fosters growth and offers genuine career progression opportunities in a thriving environment.
