TikTok Affiliate & UGC Executive
Location: United Kingdom
Salary: £35,000-£50,000 DOE + Bonus
Our client is a rapidly growing, digital-first consumer brand with a strong e-commerce presence and an expanding international footprint. The business has built significant momentum through its direct-to-consumer channels, retail partnerships and rapidly growing social commerce platforms, with a strong focus on product innovation, customer experience and scalable growth.
The Opportunity
The business is seeking an experienced TikTok Affiliate & UGC Executive to lead the day-to-day development and growth of its TikTok Shop Affiliate and user-generated content programmes.
This is a commercially focused role rather than a traditional social media position. The successful candidate will be responsible for recruiting and activating creators at scale, developing high-performing affiliate partnerships and turning creator-generated content into measurable revenue.
Key Responsibilities
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Own the day-to-day management and growth of the TikTok Shop Affiliate programme, driving revenue, customer acquisition and brand awareness.
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Develop and execute strategies to recruit, activate and retain a high volume of productive affiliates.
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Identify and onboard creators whose audiences, content styles and commercial potential align with the brand.
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Build a scalable affiliate ecosystem that delivers consistent content output and measurable commercial returns.
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Develop and maintain strong, long-term relationships with creators, affiliates and content partners.
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Manage creator outreach, negotiations, onboarding, product seeding, campaign briefs and ongoing communications.
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Coordinate creator activity around product launches, promotional periods, seasonal campaigns and key commercial initiatives.
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Drive the production of authentic, high-quality UGC that supports product discovery, conversion and ongoing sales.
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Identify high-performing creators and develop repeat collaborations to maximise long-term value.
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Monitor affiliate sales, conversion rates, creator productivity, content performance and return on investment.
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Use reporting and performance insights to identify opportunities to improve creator activation, commission structures and campaign effectiveness.
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Evaluate creator performance and reallocate resources towards partnerships that deliver the strongest commercial results.
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Support the development of performance targets, reporting processes and scalable workflows for the affiliate function.
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Stay ahead of emerging TikTok Shop features, creator trends, affiliate strategies and competitor activity.
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Identify opportunities to improve the creator proposition and strengthen the brand's position within social commerce.
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Work closely with leadership and relevant internal teams to align creator activity with product availability, marketing calendars and wider business priorities.
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Establish efficient processes that support the continued growth of the affiliate and UGC function.
Candidate Profile
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Approximately 4-6 years' experience across affiliate marketing, influencer marketing, creator partnerships or social commerce.
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Demonstrable experience managing or scaling TikTok Shop Affiliate programmes.
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A strong understanding of TikTok Shop's commercial ecosystem, including creator recruitment, affiliate commissions, product seeding and sales attribution.
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Experience building and managing creator relationships at scale, with a clear understanding of what drives creator activation and ongoing performance.
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Strong communication, negotiation and relationship management skills.
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Experience within e-commerce, FMCG, health and wellness, beauty or another consumer goods category would be advantageous.
Why Consider This Opportunity?
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Join a fast-growing consumer business with significant ambitions across e-commerce and social commerce.
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Take ownership of a commercially important channel with considerable scope for growth.
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Work closely with senior leadership and have a direct impact on revenue generation.
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Build and scale a creator affiliate network rather than simply maintaining an established programme.
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Operate with autonomy in a fast-paced environment where initiative, commercial thinking and results are valued.
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Help shape the future of the business's TikTok Shop, affiliate and UGC strategy.
BH37726
TikTok Affiliate & UGC Executive in London employer: Zachary Daniels Careers
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