At a Glance
- Tasks: Lead and execute innovative marketing strategies for a trendy fashion brand.
- Company: Fast-growing womenswear brand with a strong online presence.
- Benefits: Competitive salary, birthday off, product discounts, and annual gift card.
- Other info: Exciting growth opportunities in a dynamic and supportive environment.
- Why this job: Join a creative team and make a real impact in the fashion industry.
- Qualifications: Proven marketing experience and leadership skills.
Head of Marketing | North West | £Competitive | Consumer Brand
While professional experience and qualifications are key for this role, make sure to check you have the preferable soft skills before applying if required.
We are partnering with an established consumer business to recruit a Head of Marketing.
This is an exciting opportunity for an experienced marketing leader to take ownership of the marketing function, shaping the strategy and delivering activity that strengthens the brand, engages customers and supports wider commercial objectives.
The Head of Marketing will sit at the heart of the business, working closely with senior leadership and teams across ecommerce, trading, buying and merchandising to create a joined-up approach to brand, customer and performance marketing.
The Head of Marketing will take responsibility for developing and delivering the marketing strategy, leading integrated campaigns and ensuring activity is insight-led, commercially focused and aligned to the wider customer proposition.
This is a broad role requiring someone who can balance strategic thinking with hands-on delivery, bringing together brand marketing, digital activity, customer engagement and commercial performance.
Key Responsibilities
- Develop and deliver the overall marketing strategy, aligned to wider business and commercial objectives
- Lead the planning and execution of integrated 360 campaigns across relevant channels
- Develop and evolve the brand positioning, ensuring consistency across customer touchpoints
- Own the marketing calendar, ensuring activity is aligned to seasonal, product and commercial priorities
- Work closely with ecommerce and trading teams to ensure marketing activity supports online performance
- Lead customer acquisition, engagement xgikmsk and retention activity across relevant digital and traditional channels
- Oversee activity across paid media, paid social, CRM, email, content, partnerships and other relevant channels
- Lead go-to-market activity for key product launches, campaigns and commercial initiatives
- Use customer insight, market trends and performance data to inform marketing strategy and decision-making
- Monitor campaign performance and wider marketing KPIs, identifying opportunities to improve effectiveness and return on investment
Head of Marketing employer: Zachary Daniels Careers
Join a well-established automotive company in Wokingham, where your expertise as an MOT Tester is truly appreciated. With a strong commitment to employee development, you will benefit from competitive salaries, generous bonuses, and a comprehensive benefits package that prioritises your health and wellbeing. Experience a supportive work culture that fosters growth and offers genuine career progression opportunities in a thriving environment.
