At a Glance
- Tasks: Lead digital strategy and performance across growth, retention, and ecommerce.
- Company: Fast-growing wellness brand with a passionate community.
- Benefits: Pension scheme, private healthcare, annual bonuses, 25 days' holiday, and free gym access.
- Other info: Join at an exciting expansion stage and work closely with senior leaders.
- Why this job: Shape the future of a thriving wellness business and lead a dynamic digital team.
- Qualifications: 8+ years in ecommerce or digital growth, with leadership experience.
The predicted salary is between 72000 - 88000 £ per year.
Location: Lancashire
Pension scheme. Private healthcare. Annual company performance-based bonus. 25 days' holiday plus bank holidays. Company events and team activities. Employee discount on company products. Free on-site gym.
Our client is a fast-growing, science-driven wellness and performance brand with an exceptionally engaged community at its heart.
The Role: As Digital Director, you'll own the digital strategy and performance of the business across three core pillars: Growth & Acquisition, Retention & CRM, and Ecommerce & Conversion. You'll lead the channel specialists responsible for each area, ensuring they have clear targets, effective processes and the resources required to perform.
Key Responsibilities:
- Own the overall digital strategy and roadmap across acquisition, retention and ecommerce, aligned with wider commercial and brand objectives.
- Translate the broader marketing and brand strategy into a clear digital growth plan.
- Lead and develop the Growth, Retention and Ecommerce leads, creating a high-performing digital team.
- Identify future capability requirements and support the recruitment and development of new team members, agencies and freelance partners.
- Establish clear objectives, KPIs and accountability across each area of digital.
- Set overall acquisition targets including CAC, payback period and new customer growth, working closely with the Growth Lead.
- Own the allocation of the overall digital budget across acquisition, retention and ecommerce investment.
- Regularly review acquisition performance and identify opportunities to scale, optimise or course-correct.
- Set top-line retention and LTV targets, including repeat purchase, churn and subscription growth.
- Work closely with the Retention Lead to develop the overall customer lifecycle strategy.
- Own the Shopify ecommerce roadmap, including UX, merchandising, landing pages, conversion rate optimisation and site performance.
- Set targets for conversion rate, AOV and ecommerce revenue alongside the Ecommerce Lead.
- Own the digital reporting framework across GA4, Shopify analytics, attribution and marketing measurement.
- Partner closely with Brand and Creative to ensure campaigns translate effectively across paid, owned and ecommerce channels.
About You:
- 8+ years' experience in ecommerce, DTC or digital growth, ideally within a consumer, challenger-brand or high-growth environment.
- Experience across at least two of customer acquisition, retention/CRM and ecommerce, with a strong working understanding of the third.
- Proven experience leading senior channel specialists, Leads or Heads of function.
- Demonstrable experience owning or contributing to a significant digital P&L and budget.
- Strong commercial understanding of CAC, LTV, contribution margin, payback and forecasting.
- Experience operating within a fast-growing, founder-led or entrepreneurial consumer business.
- Experience within health, wellness, beauty, nutrition, FMCG or another high-consideration consumer category would be advantageous.
Why Apply:
- Join a high-growth consumer wellness business at a genuinely exciting stage of expansion.
- Take full ownership of the digital strategy and P&L, with significant influence over the future direction of the business.
- Lead the integration of acquisition, retention, CRM and ecommerce into one connected growth engine.
- Work directly with the founder, CMO and senior leadership team.
- Build and develop a high-performing digital team as the business scales.
- Have genuine autonomy to shape strategy, structure, investment and technology.
Digital Director employer: Zachary Daniels Careers
Join a well-established automotive company in Wokingham, where your expertise as an MOT Tester is truly appreciated. With a strong commitment to employee development, you will benefit from competitive salaries, generous bonuses, and a comprehensive benefits package that prioritises your health and wellbeing. Experience a supportive work culture that fosters growth and offers genuine career progression opportunities in a thriving environment.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Director
✨Showcase Your Expertise with a Public Portfolio
As a freelancer in the digital learning and education space, having a strong public portfolio is crucial. Create a website or a blog where you can share your projects, case studies, and even testimonials from past clients. This not only demonstrates your skills but also lets potential clients see your unique approach to digital learning.
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We think you need these skills to ace Digital Director
Some tips for your application 🫡
Show Off Your Digital Skills:In the digital learning and education space, it’s crucial to highlight your technical proficiencies. Make sure to include relevant tools you’ve used, like LMS platforms, authoring tools, or any e-learning software. We're interested in seeing how you've leveraged these skills in either previous projects or course development.
Portfolio is Key!:As a freelancer, your portfolio is your best friend. Showcase your previous digital learning projects, course designs, or any educational content you’ve created. Include links to anything you’ve developed—this is our way of seeing your creative flair and effectiveness in real-world applications.
Tailor Your Application for Each Project:Freelance roles often require a bespoke approach. When applying for Digital Director at Zachary Daniels Careers, personalise your cover letter to reflect your understanding of their specific needs in digital learning, and how your background aligns with their goals. Make it clear why you are the perfect fit for them!
Rates and Availability Matter:Being freelance means you need to be upfront about your rates and availability. Include that information in your application, so Zachary Daniels Careers knows what to expect. It gives a professional touch and sets the stage for clear communication from the get-go.
How to prepare for a job interview at Zachary Daniels Careers
✨Know Your EdTech Tools
Before your chat with Zachary Daniels Careers, make sure you're familiar with popular digital learning platforms like Moodle or Moodle plugins. Being able to discuss your experience with these tools will really set you apart, especially since they play a crucial role in the education tech space.
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As a freelancer, your portfolio is your best friend. Bring your A-game by showcasing case studies that highlight your ability to create engaging content or effective learning modules. Tailor what you show to the specific needs of Zachary Daniels Careers and make sure to point out how your work has improved learning outcomes.
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✨Pitching Your Rates Confidently
Since this is a freelance gig, come prepared to discuss your rates confidently. Know your worth and how your skills align with what Zachary Daniels Careers needs. Be ready to justify your prices based on your experience and the value you bring—they'll appreciate your professionalism!
