At a Glance
- Tasks: Lead strategic media planning for top skincare brands across Europe.
- Company: Join Beiersdorf, a global leader in healthcare and skincare.
- Benefits: Competitive salary, innovative projects, and opportunities for professional growth.
- Other info: Dynamic role with a focus on innovation and collaboration.
- Why this job: Make a real impact with data-driven strategies and emerging media channels.
- Qualifications: 3+ years in leadership with a focus on media strategy and team development.
The predicted salary is between 60000 - 80000 £ per year.
Location: 2 days p/w onsite in Southbank London
Start: ASAP (4-6 weeks onboarding time)
Interview: 1 stage process
As Media Planning Director, you'll lead strategic media planning for Beiersdorf's Dermatological and Healthcare brand portfolio across a selection of European markets. Driving media excellence through innovation, data-driven strategies, and strong team leadership, you'll deliver measurable impact for leading global skincare brands.
Experience:
- Minimum 3+ years in a leadership role
- Proven track record developing and executing integrated media strategies across multiple channels
- Demonstrated experience managing and developing high-performing teams in healthcare, beauty, skincare, or FMCG category (preferred)
- Experience working with European markets and multinational brands
Core Competencies:
- Strategic Thinking: Ability to develop innovative, data-driven media strategies that drive business outcomes
- Media Expertise: Deep understanding of traditional media (Linear TV, radio, print, OOH) and digital channels (programmatic, social, video, CTV, BVOD, SVOD)
- Leadership: Effective team management, delegation, and mentoring; ability to foster collaboration and professional growth
- Client Management: Strong relationship-building skills; ability to understand client business goals and translate into strategic recommendations
- Analytical: Proficiency in data analysis, market research, and using insights to inform strategy
- Communication: Excellent presentation and stakeholder management skills; ability to articulate complex strategies clearly
- Operational Excellence: Budget management, project coordination, and attention to detail
- Technology Savvy: Comfortable with media planning tools, analytics platforms, and emerging technologies (AI, automation); openness to innovation
THE OPPORTUNITY
- Strategic Planning: Develop and implement data-driven, innovative media strategies across digital, traditional, and emerging channels (Linear TV, SVOD, BVOD, CTV, social, digital, print, OOH) aligned with client business objectives and KPIs
- Client Partnerships: Build and maintain strong relationships with Beiersdorf stakeholders; serve as primary contact representing client needs internally and to external media partners; provide tailored strategic advice based on market insights and competitive analysis
- Media Strategy & Optimisation: Identify optimal media channel mix; oversee campaign performance; recommend strategic optimisations; deliver comprehensive post-campaign analysis and actionable insights
- Budget Management: Allocate budgets across channels for optimal ROI; track media expenditures; ensure adherence to financial plans
- Measurement & Accountability: Establish clear success metrics for all campaigns; determine media effectiveness; present performance data and recommendations to stakeholders
- Team Leadership: Mentor and lead planning team; foster collaborative, high-performing environment; support professional development and career growth
- Market Intelligence: Stay informed on industry trends, audience behaviours, competitive activities, and emerging technologies (including AI/automation); leverage insights to refine strategies
- Cross-Functional Collaboration: Work seamlessly with internal teams, media vendors, and external agencies to ensure media plans align with brand strategies
Planning Director in London employer: YunoJuno
Beiersdorf is an exceptional employer, offering a dynamic work environment in the heart of Southbank, London, where innovation and strategic thinking thrive. With a strong focus on employee growth, you will have the opportunity to lead high-performing teams while driving impactful media strategies for renowned skincare brands across European markets. The company fosters a collaborative culture that values creativity and professional development, making it an ideal place for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Planning Director in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for YunoJuno and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like YunoJuno are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with YunoJuno on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at YunoJuno. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Planning Director in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit YunoJuno. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of YunoJuno:Show us that you’ve done your homework! In your application, briefly mention what you admire about YunoJuno’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at YunoJuno
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at YunoJuno will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At YunoJuno, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
