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For Companies At a Glance
- Tasks: Lead analytics projects, solve marketing challenges, and manage client relationships.
- Company: Join a dynamic team focused on integrating data into marketing strategies for growth.
- Benefits: Enjoy a collaborative culture, opportunities for innovation, and professional development.
- Why this job: Be a trusted advisor, drive impactful marketing insights, and push the boundaries of analytics.
- Qualifications: Experience in econometric modeling and strong analytical skills are essential.
- Other info: This is a 4-month contract role with potential for future opportunities.
The predicted salary is between 48000 - 72000 £ per year.
Our client is looking for a Business Director with a Marketing Science background to help support on their biggest client for a 4 month period.
The Marketing Sciences team is charged with accelerating our clients’ growth by integrating data and analytics into marketing decision making. We work with senior marketing and business decision makers to provide analytical solutions for their most pressing marketing challenges. Our role as a team is to:
- Find creative ways to use data and analytics to uncover powerful marketing insights that drive growth for our clients.
- Design and implement measurement and effectiveness frameworks that drive performance in marketing.
- Develop new analytical products and tools that can identify opportunities for growth and performance improvements in our clients’ marketing.
- Cultivate a culture of effectiveness in our client’s marketing by evangelising and enabling experimentation, testing, and constant learning.
ABOUT THE ROLE:
As a Business Director, you will be responsible for managing and developing Marketing Science relationships with senior clients (both internal and external). You will be expected to become a trusted advisor to them and will help solve their marketing challenges by diagnosing problems and designing and executing analytical solutions.
You will lead the delivery of analytics and marketing effectiveness projects for clients by supervising teams of analysts – providing business insight, technical leadership, and quality assurance.
In addition to project work, you will also support agency strategists and media planners by providing analytical decision support on day-to-day media planning and optimisation for clients. You will also be responsible for ensuring that insights generated on analytics projects are evangelised and embedded into decision-making.
While you will report into a Client Director, on day-to-day project work, you will be expected to work independently with minimal oversight.
You will also play a key role in new product development. It is important to us to constantly push the boundaries on the use of analytics in marketing. You will use your data science expertise both to improve our core offering in marketing effectiveness (econometrics / Marketing Mix Modeling) as well as to create new analytical products that we take to market.
You will also contribute to the running of the team, taking an active part in key initiatives on issues like process improvement, resource management, team well-being, and revenue generation.
Minimum Requirements:
- Proven experience at Business Director level.
- Proven experience of econometric modelling / market mix modelling (essential).
- Extensive experience using analytical methods within an agency / consultancy or marketing analytics team.
- Proven track record of delivering analytical projects for clients.
- Ideally, you will have a numerate/analytical degree such as statistics, econometrics, mathematics, sciences, or economics. Candidates from other backgrounds will also be considered if they demonstrate a high level of competence across all other criteria.
Consultative Abilities:
- Ability to build and grow strong relationships with senior internal and client-side stakeholders to become their trusted adviser.
- Strong problem solver with the ability to understand a client’s marketing and business challenges and provide analytics-led consultancy.
- Ability to diagnose marketing challenges, design analytics-led solutions, and write proposals to pitch them to senior client stakeholders.
- Understanding of marketing/advertising and the ability to communicate recommendations in this arena to clients.
- Ability to quickly pick up and learn the use of business tools to inform decision making. Prior experience/understanding of common marketing tools and systems is a plus.
- Strong presentation skills – both verbal and written. Proficient in communicating complex data-led insights in a simple way.
- Strong project planning and management skills.
- Able to develop more junior members of the team in their technical skills and non-technical abilities with previous line management experience.
- Business forecasting experience.
- Machine learning as applied in a marketing context.
- A/B testing and multivariate testing.
- Quantitative analytics of survey-based data (e.g., segmentation, driver models, multivariate analysis, etc.).
- Coding fluency or working knowledge of R for use in data and analytical work.
- Familiarity and fluency in developing data-led applications in R Shiny (or equivalent).
- Fluency or working knowledge in one or more of the following: Python, SQL, VBA, SPSS, Q.
Seniority Level
Not Applicable
Employment Type
Full-time
Job Function
Business Development
Industries
Marketing Services
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Business Director - Marketing Science employer: YunoJuno
Contact Detail:
YunoJuno Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Director - Marketing Science
✨Tip Number 1
Make sure to showcase your experience in econometric modeling and marketing mix modeling during the interview. Be prepared to discuss specific projects where you've successfully applied these techniques to solve client challenges.
✨Tip Number 2
Demonstrate your consultative abilities by preparing examples of how you've built strong relationships with senior stakeholders. Highlight instances where your analytical insights led to significant business decisions or improvements.
✨Tip Number 3
Familiarize yourself with common marketing tools and systems that are relevant to the role. Being able to discuss how you’ve used these tools in past roles will show your readiness to hit the ground running.
✨Tip Number 4
Prepare to discuss your project management skills, especially in leading teams and delivering analytics projects. Share examples of how you've managed timelines, resources, and team dynamics to achieve successful outcomes.
We think you need these skills to ace Business Director - Marketing Science
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience at the Business Director level, especially in econometric modeling and marketing analytics. Use specific examples that demonstrate your ability to deliver analytical projects and build strong client relationships.
Craft a Compelling Cover Letter: In your cover letter, emphasize your consultative abilities and problem-solving skills. Discuss how you can diagnose marketing challenges and design analytics-led solutions. Be sure to mention your experience with data science and any relevant tools or programming languages.
Showcase Your Analytical Skills: Provide concrete examples of how you've used analytical methods to drive marketing effectiveness. Highlight any experience with A/B testing, multivariate testing, and machine learning in a marketing context. This will demonstrate your capability to contribute to the team's goals.
Prepare for Interviews: Be ready to discuss your previous projects and how they relate to the role. Prepare to explain complex data insights in simple terms, as strong communication skills are essential. Think about how you can convey your vision for using analytics to push boundaries in marketing.
How to prepare for a job interview at YunoJuno
✨Showcase Your Analytical Expertise
Be prepared to discuss your experience with econometric modeling and marketing mix modeling. Highlight specific projects where you successfully applied these techniques to solve client challenges.
✨Demonstrate Consultative Skills
Illustrate your ability to build strong relationships with senior stakeholders. Share examples of how you've diagnosed marketing problems and provided analytics-led solutions that drove results.
✨Communicate Complex Insights Simply
Practice explaining complex data insights in a straightforward manner. Use examples from your past work to show how you effectively communicated recommendations to clients.
✨Prepare for Project Management Questions
Expect questions about your project planning and management skills. Be ready to discuss how you've led teams, ensured quality assurance, and delivered analytical projects on time.
