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- Tasks: Lead marketing strategies for top toy brands and manage exciting campaigns.
- Company: Join YuMe Toys, an award-winning company known for its innovative licensed toys.
- Benefits: Enjoy a hybrid work schedule and opportunities for career advancement.
- Why this job: Be part of a creative team that shapes the future of beloved brands like Disney and Netflix.
- Qualifications: 5+ years in marketing, especially in licensing or consumer products, with strong digital skills.
- Other info: Collaborate with international teams and travel when needed to enhance your experience.
The predicted salary is between 48000 - 72000 £ per year.
Award-winning toy company YuMe Toys has an immediate requirement for a brand-centric and digital media-savvy Marketing Director to join our London team on a 4/1 hybrid work schedule. This opportunity offers tremendous potential for advancement, ideal for a B2C senior marketer with B2B experience.
The Marketing Director will design, implement, and evaluate the performance of marketing & communication strategies for YuMe Toys’ portfolio of licensed toys (Disney, Netflix, Hasbro, Among Us, and a growing roster of anime titles). The Marketing Director will be responsible for digital marketing & creative strategy, media planning, trade marketing, PR, consumer promotions and new product positioning.
The Marketing Director must have exceptional customer service, project management, problem-solving skills, and the confidence to present reports and communicate directly with clients. The incumbent will work independently and in coordination with the Accounts, Creative, and Operations teams, both local and international, as well as with outside agencies.
Execute the strategic marketing plan for YuMe Toys and build upon it. Lead and manage relationships cross-functionally and externally with retailers, distributors, and third parties to execute marketing campaigns. Ideation and management of marketing and PR campaigns to promote brand awareness and conversion, including social media and influencers. Collaborate on developing retail initiatives, working closely with licensors, sales teams, and other partners to ensure all activity aligns with the brand strategy and guidelines. Conduct brand presentations with retail buyers, sales reps, and distributors. Build annual marketing budgets and marketing plans. Spearhead the development of sales support materials such as the online marketing assets library. Maintain and improve the web content of YuMe Toys.
5+ years of marketing experience in the licensing (brand or entertainment), toy industry, or other relevant consumer products industry. Digital marketing strategy and execution experience are critical. Performance Marketing – PPC (Amazon Advertising, SEO, Email) Paid Social (FB Business Manager, YouTube) Content & Inbound Marketing PR & Influencer Marketing Mobile & Affiliate Marketing, Organic Social (TikTok, Instagram, Facebook, Twitch, YouTube, Twitter). Existing relationships with media, digital, research, creative, production, and PR agencies to tap into to help execute the marketing strategy. Ability and willingness to travel when necessary. Fluent in Microsoft Office Suite - Word, Excel, and PowerPoint.
Marketing Director (Brand) employer: YuMe Toys
Contact Detail:
YuMe Toys Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Director (Brand)
✨Tip Number 1
Network with professionals in the toy and licensing industries. Attend industry events, webinars, or local meetups to connect with potential colleagues and learn about the latest trends. Building relationships can often lead to job opportunities that aren't publicly advertised.
✨Tip Number 2
Showcase your digital marketing expertise by engaging with relevant online communities. Participate in discussions on platforms like LinkedIn or industry-specific forums, sharing insights and strategies. This not only demonstrates your knowledge but also helps you get noticed by hiring managers.
✨Tip Number 3
Research YuMe Toys thoroughly before any interviews. Understand their brand portfolio, recent campaigns, and market positioning. Being well-informed will allow you to tailor your discussions and show how your experience aligns with their goals.
✨Tip Number 4
Prepare to discuss your previous successes in managing cross-functional teams and executing marketing strategies. Use specific examples that highlight your problem-solving skills and ability to drive results, as these are crucial for the Marketing Director role.
We think you need these skills to ace Marketing Director (Brand)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing and brand management, particularly in the toy or consumer products industry. Use specific examples of past campaigns you've led and their outcomes.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the toy industry and how your skills align with YuMe Toys' mission. Mention your experience with B2C and B2B marketing strategies, and how you can contribute to their brand growth.
Showcase Your Digital Expertise: Include specific metrics and achievements related to digital marketing strategies you've implemented. Highlight your experience with PPC, SEO, and social media platforms that are relevant to the role.
Prepare for Interviews: Be ready to discuss your previous marketing campaigns in detail, including your approach to project management and collaboration with cross-functional teams. Prepare to present ideas on how you would enhance YuMe Toys' marketing strategy.
How to prepare for a job interview at YuMe Toys
✨Showcase Your Digital Savvy
Given the emphasis on digital marketing in the job description, be prepared to discuss your experience with various digital platforms. Highlight specific campaigns you've managed, focusing on metrics and outcomes to demonstrate your effectiveness.
✨Understand the Brand Portfolio
Familiarise yourself with YuMe Toys' portfolio, including their licensed brands like Disney and Netflix. Be ready to discuss how you would approach marketing for these brands and how your previous experience aligns with their needs.
✨Demonstrate Cross-Functional Collaboration
The role requires working with multiple teams. Prepare examples of how you've successfully collaborated with different departments or external partners in past roles, showcasing your project management and communication skills.
✨Prepare for Brand Presentations
Since you'll be conducting brand presentations, practice presenting your ideas clearly and confidently. Consider creating a mock presentation that outlines a marketing strategy for one of YuMe Toys' products to demonstrate your thought process.
