At a Glance
- Tasks: Shape corporate voice and manage PR for a leading toy company.
- Company: Join YuMe Toys, an award-winning consumer products company.
- Benefits: Competitive salary, dynamic work environment, and growth opportunities.
- Why this job: Make an impact in corporate communications and elevate brand reputation.
- Qualifications: 5-8 years in PR or corporate communications, strong writing skills required.
- Other info: Work with a creative team and engage with media across Europe.
The predicted salary is between 36000 - 60000 £ per year.
Award-winning toy and consumer products company YuMe Toys is seeking an experienced Manager, Corporate Communications & PR to join its UK-based Marketing team. Reporting into the Director of Global Marketing, this role is responsible for shaping and managing YuMe and Maxx Marketing’s corporate voice, overseeing PR and media relations, and protecting and elevating the company’s reputation across B2B and consumer-facing channels. This position plays a critical role in executive visibility, trade and consumer media engagement, and strategic storytelling as YuMe continues to expand its global footprint and consumer-facing presence.
Key Responsibilities
- Corporate Communications & Brand Voice
- Own YuMe and Maxx Marketing’s corporate presence on LinkedIn, including publishing approved content and managing public-facing engagement.
- Sharpen our corporate brands’ tone of voice and visual identity in the context of B2B communications pieces.
- Draft and manage corporate editorial content, ensuring full internal approval prior to publication.
- PR & Media Relations
- Maintain strong relationships with B2B and B2C trade, consumer, and online media outlets.
- Identify opportunities to increase share of voice in the US and key European markets.
- Draft and distribute press releases with direct media follow-up.
- Identify awards, gift guides, and feature opportunities and manage submissions.
- Editorial, Advertising & Partnerships
- Draft creative briefs and coordinate development of advertising artwork.
- Manage editorial and artwork deadlines to ensure opportunities are not missed.
- Negotiate advertising rates and packages within approved budgets.
- Track delivery of negotiated editorial and advertising commitments.
- Manage the trade publication advertising budget.
- Negotiate and manage approved trade partnerships and sponsorships for industry events.
- Executive, Events & Reputation Management
- Coordinate executive interviews (written and in-person) and corporate features, including drafting talking points and attributed quotes.
- Support event-related press communications, launches, and announcements.
- Attend key tradeshows to brief media, manage photoshoots, and support executive briefings.
- Manage crisis communications in alignment with senior leadership, escalating issues as appropriate.
- Planning & Reporting
- Develop and maintain the company website news/blog section.
- Plan and recommend strategic corporate news beats in alignment with the Director of Global Marketing.
- Produce and circulate monthly corporate communications reports company-wide.
Requirements
- Bachelor’s degree in Communications, Public Relations, Marketing, Journalism, or a related field.
- 5–8 years of experience in corporate communications, PR, or media relations, ideally within consumer products, toys, licensing, or entertainment industries (experience in toys or entertainment licensing is a plus but not required).
- Proven experience managing media relationships and delivering consistent PR coverage.
- Strong written and verbal communication skills with the ability to tailor messaging for executive, trade, and consumer audiences.
- Highly organized with strong project management skills and attention to detail.
- A proactive problem-solver mindset with the ability to navigate ambiguity and manage risk.
- Comfortable working cross-functionally with Sales, Creative, and senior leadership.
- Self-starter with a strong work ethic and the ability to manage multiple priorities in a fast-paced environment.
- Ability to work on occasional weekday evenings, and periodically on weekends for special events and tradeshows.
- Proficiency in Microsoft Office (Word, Excel, PowerPoint); familiarity with media monitoring tools is a plus.
Application Process
Please submit your resume and cover letter on the recruitment portal if you are interested to apply for this position. Only local candidates would be considered. All responses will be kept strictly confidential. Only shortlisted candidates will be contacted.
Maxx Group is an equal opportunity employer that employs individuals based on job-related qualifications regardless of race, religion, sex, national origin, age, disabilities, or any basis prohibited by law.
Manager - Corporate Communications & PR in London employer: YuMe Toys
Contact Detail:
YuMe Toys Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Manager - Corporate Communications & PR in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend events, and engage with professionals on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its recent news. Tailor your responses to show how your skills align with their goals, especially in corporate communications and PR. We want to see that you’re genuinely interested in YuMe Toys!
✨Tip Number 3
Showcase your creativity! Whether it’s through a portfolio of past campaigns or a unique presentation style, let your personality shine. Remember, this role is all about strategic storytelling, so make sure your communication reflects that.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to follow our process. Good luck!
We think you need these skills to ace Manager - Corporate Communications & PR in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that match the job description. Highlight your background in corporate communications and PR, especially if you've worked in consumer products or similar industries.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for the role. Share specific examples of your achievements in media relations and how you’ve shaped corporate voices in previous roles.
Showcase Your Writing Skills: Since this role involves a lot of writing, consider including samples of your work or mentioning any relevant projects. We want to see your ability to craft engaging content that resonates with both B2B and consumer audiences.
Apply Through Our Website: Don’t forget to submit your application through our recruitment portal! It’s the best way for us to receive your details and keep everything organised. Plus, we love seeing applications come directly from our website!
How to prepare for a job interview at YuMe Toys
✨Know Your Stuff
Before the interview, dive deep into YuMe Toys and Maxx Marketing. Understand their corporate voice, recent PR campaigns, and how they engage with both B2B and B2C audiences. This knowledge will help you tailor your responses and show that you're genuinely interested in the role.
✨Showcase Your Communication Skills
As a Manager in Corporate Communications & PR, your ability to communicate effectively is key. Prepare examples of past experiences where you've successfully managed media relations or crafted compelling narratives. Be ready to discuss how you can sharpen the brand's tone of voice and visual identity.
✨Be Ready for Scenario Questions
Expect questions about crisis communications and managing executive visibility. Think of specific scenarios where you've navigated challenges in PR or media relations. This will demonstrate your proactive problem-solving mindset and ability to handle ambiguity.
✨Engage with Their Content
Familiarise yourself with YuMe's presence on LinkedIn and other platforms. Engage with their posts and think about how you would enhance their corporate presence. This shows initiative and gives you a chance to discuss your ideas during the interview.