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- Tasks: Lead marketing strategies for exciting toy brands like Disney and Netflix.
- Company: Join YuMe Toys, an award-winning company known for its innovative products.
- Benefits: Enjoy a hybrid work schedule and opportunities for career advancement.
- Why this job: Be part of a creative team that shapes brand awareness and engages with consumers.
- Qualifications: 5+ years in marketing, especially in licensing or consumer products, with digital expertise.
- Other info: Collaborate with global teams and manage relationships with major retailers.
The predicted salary is between 43200 - 72000 £ per year.
Award-winning toy company YuMe Toys has an immediate requirement for a brand-centric and digital media-savvy Marketing Director to join our London team on a 4/1 hybrid work schedule. This opportunity offers tremendous potential for advancement, ideal for a B2C senior marketer with B2B experience.
The Marketing Director will design, implement, and evaluate the performance of marketing & communication strategies for YuMe Toys’ portfolio of licensed toys (Disney, Netflix, Hasbro, Among Us, and a growing roster of anime titles). The Marketing Director will be responsible for digital marketing & creative strategy, media planning, trade marketing, PR, consumer promotions and new product positioning.
The Marketing Director must have exceptional customer service, project management, problem-solving skills, and the confidence to present reports and communicate directly with clients. The incumbent will work independently and in coordination with the Accounts, Creative, and Operations teams, both local and international, as well as with outside agencies.
Execute the strategic marketing plan for YuMe Toys and build upon it. Lead and manage relationships cross-functionally and externally with retailers, distributors, and third parties to execute marketing campaigns. Ideation and management of marketing and PR campaigns to promote brand awareness and conversion, including social media and influencers. Collaborate on developing retail initiatives, working closely with licensors, sales teams, and other partners to ensure all activity aligns with the brand strategy and guidelines. Conduct brand presentations with retail buyers, sales reps, and distributors. Build annual marketing budgets and marketing plans. Spearhead the development of sales support materials such as the online marketing assets library. Maintain and improve the web content of YuMe Toys.
5+ years of marketing experience in the licensing (brand or entertainment), toy industry, or other relevant consumer products industry. Digital marketing strategy and execution experience are critical. Performance Marketing – PPC (Amazon Advertising, SEO, Email) Paid Social (FB Business Manager, YouTube) Content & Inbound Marketing PR & Influencer Marketing Mobile & Affiliate Marketing, Organic Social (TikTok, Instagram, Facebook, Twitch, YouTube, Twitter). Existing relationships with media, digital, research, creative, production, and PR agencies to tap into to help execute the marketing strategy. Ability and willingness to travel when necessary. Fluent in Microsoft Office Suite - Word, Excel, and PowerPoint.
Director of Marketing & Brand employer: YuMe Toys
Contact Detail:
YuMe Toys Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director of Marketing & Brand
✨Tip Number 1
Network with professionals in the toy and licensing industries. Attend industry events, webinars, or local meetups to connect with potential colleagues and learn about the latest trends. Building relationships can often lead to job opportunities that aren't publicly advertised.
✨Tip Number 2
Showcase your digital marketing expertise by engaging with relevant online communities. Participate in discussions on platforms like LinkedIn or industry-specific forums where you can share insights and demonstrate your knowledge of performance marketing strategies.
✨Tip Number 3
Research YuMe Toys and their current marketing campaigns thoroughly. Understanding their brand positioning and recent initiatives will allow you to tailor your approach and demonstrate how your skills align with their goals during interviews.
✨Tip Number 4
Prepare to discuss your experience with cross-functional collaboration. Be ready to provide examples of how you've successfully worked with different teams, such as sales or creative, to execute marketing strategies, as this is crucial for the role.
We think you need these skills to ace Director of Marketing & Brand
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, especially in the toy industry or similar consumer products. Emphasise your digital marketing skills and any B2B experience that aligns with the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the toy industry and your understanding of brand-centric marketing. Mention specific campaigns you've led and how they relate to YuMe Toys' portfolio.
Showcase Your Achievements: In your application, include quantifiable achievements from your previous roles. For example, discuss how your marketing strategies increased brand awareness or sales figures, particularly in digital channels.
Prepare for Interviews: If selected for an interview, be ready to discuss your strategic approach to marketing and how you would execute campaigns for YuMe Toys. Prepare examples of past projects and be ready to present your ideas confidently.
How to prepare for a job interview at YuMe Toys
✨Showcase Your Digital Savvy
As a Marketing Director, you'll need to demonstrate your expertise in digital marketing strategies. Be prepared to discuss specific campaigns you've led, the tools you used, and the results achieved. Highlight your experience with PPC, social media, and content marketing.
✨Understand the Brand Portfolio
Familiarise yourself with YuMe Toys' portfolio, including their licensed brands like Disney and Netflix. During the interview, reference how your previous experiences align with promoting these brands and how you can contribute to their growth.
✨Emphasise Cross-Functional Collaboration
The role requires working closely with various teams. Share examples of how you've successfully collaborated with creative, sales, and operations teams in the past. This will show your ability to manage relationships and execute marketing campaigns effectively.
✨Prepare for Brand Presentations
Since you'll be conducting brand presentations with retail buyers and distributors, practice your presentation skills. Prepare a mock presentation that showcases your strategic thinking and creativity in marketing, as this will be crucial for the role.
