At a Glance
- Tasks: Lead marketing strategy across Europe, driving growth and innovation for Taco Bell.
- Company: Join a dynamic team at Taco Bell, a leader in the fast-food industry.
- Benefits: Enjoy hybrid working, generous holiday allowance, and private healthcare.
- Other info: Opportunity for career growth and a vibrant work culture.
- Why this job: Make a real impact on brand strategy and consumer engagement across Europe.
- Qualifications: 7+ years in marketing with strong strategic and stakeholder management skills.
The predicted salary is between 56700 - 69300 £ per year.
Reporting to the Chief Marketing Officer, the Regional Marketing Manager – ONEUROPE will partner with franchise leadership, Taco Bell International and cross‑functional teams to identify growth opportunities, develop scalable solutions and strengthen marketing capability across the European network. The role will own key regional platforms such as Customer Usage Occasions and the Magic Formula, translate market insights into actionable strategies, and lead complex initiatives that accelerate growth in both established and emerging markets.
Responsibilities
- Lead marketing strategy for a portfolio of European franchise markets, identifying performance and growth opportunities.
- Partner with franchise leadership to shape brand, value, innovation and growth strategies that balance equity and commercial results.
- Own regional Customer Usage Occasion (CUO) and Magic Formula platforms, defining strategy, scaling opportunities and driving adoption.
- Translate consumer, market and business trends into strategic recommendations and scalable solutions for ONEUROPE.
- Manage complex regional initiatives, including new market acceleration, capability development and cross‑market growth programmes.
- Influence senior stakeholders across Europe and globally to align priorities, unlock opportunities and improve execution.
- Strengthen marketing capability across the franchise network by sharing best practice, tools and frameworks.
- Collaborate with the EU Marketing Director and CMO on regional strategy, governance and prioritisation to ensure alignment with the ONEUROPE plan.
- Develop and maintain a regional calendar and tiered framework that supports coordinated marketing activities.
- Monitor and report on regional performance metrics, providing insights to drive continuous improvement.
Qualifications
- Minimum 7 years of experience in brand, international or consumer‑facing marketing.
- Proven track record of leading complex, cross‑market initiatives and delivering commercial growth.
- Strong strategic and commercial acumen with ability to balance long‑term brand building and short‑term performance.
- Demonstrated skill in solving ambiguous business challenges and creating scalable frameworks.
- Excellent stakeholder management and influencing skills without direct authority.
- Outstanding communication ability, adaptable style for senior and global audiences.
- Advanced proficiency in Microsoft PowerPoint and Excel.
- University degree or equivalent experience; MBA or postgraduate qualification is a plus.
- Fluency in English; additional European language proficiency is advantageous.
- Willingness to travel across European markets as required.
Work Hard, Play Hard:
- Hybrid working (6 days a month at our Restaurant Support Centre based in Woking)
- Company and performance related bonus
- Generous pension with up to 11% company contribution
- Private healthcare with optional family cover
- Annual holiday allowance starting at 25 days with the option to buy or sell up to 5 additional days
- Holiday allowance increases after 5 years of service
- Enhanced parental leave with flexible return to work options
- Wellbeing reimbursement to support physical, mental and personal wellbeing
- Flexible benefits including Dental Insurance, Health Screening and Gym Discounts
Marketing Manager (Europe) in Woking employer: YUM
As a Total Rewards Analyst at Yum!, you will be part of a dynamic and inclusive work culture that values collaboration and innovation. With a focus on the UK and Republic of Ireland, this role offers exceptional opportunities for professional growth within a global organization renowned for its iconic brands like KFC and Taco Bell. Enjoy competitive compensation packages, comprehensive benefits, and the chance to contribute to meaningful transformation initiatives in a supportive environment that prioritises employee development.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager (Europe) in Woking
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for YUM and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like YUM are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with YUM on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at YUM. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager (Europe) in Woking
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit YUM. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of YUM:Show us that you’ve done your homework! In your application, briefly mention what you admire about YUM’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at YUM
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at YUM will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At YUM, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
