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For Companies At a Glance
- Tasks: Shape Taco Bell UK's brand with bold, culturally relevant campaigns and manage the marketing mix.
- Company: Join Taco Bell UK, part of Yum! Brands, in a fast-paced, innovative environment.
- Benefits: Enjoy a competitive salary, performance bonuses, generous holiday, and private healthcare.
- Why this job: Be a marketing rebel, driving brand fame and making a real impact in a dynamic culture.
- Qualifications: 4-6+ years in brand marketing, with strong creative and commercial skills.
- Other info: Collaborate with senior leaders and thrive in a flat, high-visibility setup.
The predicted salary is between 36000 - 60000 £ per year.
At Taco Bell UK (part of Yum! Brands), we’re here to shake things up. We think differently. We move fast. We test, learn, iterate, and then go bigger. You’ll report directly to our CMO for UK & Europe, who’ll back you, coach you, and champion your growth. You’ll work in a flat, high-visibility set-up, with access to senior leaders locally and globally, and the freedom to make things happen.
The role: what you’ll own
As Brand Manager, you’ll shape Taco Bell UK’s brand and commercial success, making sure we show up loud, relevant, and impossible to ignore. You’ll be the voice of the German consumer, the guardian of the brand, and the engine behind our marketing calendar. You’ll be trusted to:
- Build brand fame and drive footfall with bold, culturally resonant campaigns
- Lead end-to-end national campaigns - from idea to execution to impact
- Own the full marketing mix (ATL, BTL, POS, digital, social, partnerships)
- Develop and manage the annual brand calendar and marketing budget
- Work with creative, media and digital agencies to deliver A-grade work
- Adapt global ideas, or kill them - to make sure they land locally
Culture, consumer & commercial impact
- Bring deep understanding of EU culture and consumer behaviour
- Spot opportunities across product, messaging and activation
- Balance creative bravery with commercial judgement
- Champion relevance — not just reach
Franchise & local activation
You’ll support franchisees to win locally by:
- Powering new store openings with buzz-worthy activation
- Creating toolkits and guidance that make great local marketing easy
- Ensuring Taco Bell shows up consistently, and unmistakably - everywhere
- Elevate our digital and social presence
- Deliver a seamless brand experience across in-store, delivery and digital
- Partner with tech, ops and supply chain to make ideas real - fast
Is this you?
- Have 4–6+ years’ experience in brand or consumer marketing
- Have led campaigns end-to-end and managed agencies like a pro
- Think creatively but act commercially
- Thrive in fast-paced, ambiguous environments
- Love collaboration, ownership and accountability
- Bring energy, curiosity and a challenger mindset
- Are fluent in English (German a bonus, not a blocker)
Work hard. Play hard. Get rewarded.
- Company & performance bonus
- Generous pension (up to 11% company contribution)
- Private healthcare (option to cover family)
- 25 days holiday + option to buy/sell 5 days (30 days after 5 years)
- Competitive parental leave & flexible return options
We’re not looking for a safe pair of hands. We’re looking for a marketing rebel, someone with sharp creative instincts, commercial firepower, and a restless drive to grow brand fame. Someone who doesn’t just like tacos…They live for culture, crave growth, and want to build a brand that refuses to blend in. Sound like you – then go on…? Apply now. Bring your boldest ideas. Leave the beige at the door.
Brand Manager (German Speaking) in Woking employer: Yum! Brands
Contact Detail:
Yum! Brands Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager (German Speaking) in Woking
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at Taco Bell or similar brands. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Show off your creativity! When you get the chance to meet with hiring managers, bring examples of your past campaigns or ideas that showcase your bold thinking. Make sure they see your passion for brand management!
✨Tip Number 3
Be ready to discuss culture! Since you'll be the voice of the German consumer, brush up on current trends and cultural insights. This will show you're not just a marketer, but someone who truly understands the audience.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Taco Bell team and ready to shake things up!
We think you need these skills to ace Brand Manager (German Speaking) in Woking
Some tips for your application 🫡
Show Your Brand Passion: When you're writing your application, let your love for branding shine through! Share specific examples of campaigns you've led and how they made an impact. We want to see your creative flair and how you think outside the box.
Tailor Your Application: Make sure to customise your CV and cover letter for the Brand Manager role. Highlight your experience in consumer marketing and how it aligns with Taco Bell's mission. We appreciate candidates who take the time to connect their skills with our needs.
Be Bold and Authentic: Don’t be afraid to show your personality in your application. We’re looking for a marketing rebel, so let your unique voice come through. Share your ideas on how you would elevate Taco Bell’s brand presence!
Apply Through Our Website: We encourage you to apply directly through our official careers page. It’s the best way to ensure your application gets the attention it deserves. Plus, it shows us you’re serious about joining our team!
How to prepare for a job interview at Yum! Brands
✨Know Your Brand Inside Out
Before the interview, dive deep into Taco Bell's brand identity and recent campaigns. Understand their target audience, especially the German consumer, and be ready to discuss how you can contribute to building brand fame with culturally resonant ideas.
✨Showcase Your Campaign Experience
Prepare specific examples of campaigns you've led from start to finish. Highlight your role in managing agencies and how your creative instincts drove commercial success. Be ready to discuss metrics and outcomes to demonstrate your impact.
✨Embrace the Fast-Paced Environment
Taco Bell thrives on speed and agility, so come prepared to discuss how you've navigated ambiguity in previous roles. Share stories that showcase your ability to think on your feet and adapt quickly to changing circumstances.
✨Bring Bold Ideas to the Table
This role calls for a marketing rebel, so don’t hold back! Prepare a few bold ideas or concepts that could elevate Taco Bell’s presence in the UK market. Show them you’re not afraid to challenge the status quo and think outside the box.
