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- Tasks: Lead the on-premise marketing strategy and drive dine-in business growth.
- Company: Join Pizza Hut UK & Ireland, redefining casual dining experiences for today's consumers.
- Benefits: Enjoy a people-first culture, innovative freedom, and collaborative team support.
- Why this job: Shape the future of dine-in marketing while making a real-world impact.
- Qualifications: Proven consumer marketing experience with strong strategic and project management skills.
- Other info: This is a 12-month fixed-term contract with opportunities for innovation.
The predicted salary is between 43200 - 72000 £ per year.
Pizza Hut UK & Ireland is on a mission to redefine the dine-in experience for today’s consumers. As the landscape of casual dining evolves, younger and more everyday guests are seeking out meaningful, in-person experiences. We’re embracing this shift and investing in a bold, modern approach to on-premise marketing. We’re looking for a strategic, commercially-minded Head of On-Premise Marketing to lead the charge for 12 months. This is an exciting opportunity to shape how we engage our dine-in guests across the UK and Ireland — and influence our omni-channel marketing strategy more broadly.
Key Responsibilities
- Strategy Development: Lead the development of a refreshed on-premise marketing strategy aligned to Pizza Hut’s brand positioning, guest needs, and broader business goals.
- Sales Growth: Drive initiatives that directly impact dine-in business growth, traffic, frequency, and average spend.
- Pricing & Promo: Lead strategy & execution of pricing & value promotion architecture in partnership with finance.
- Consumer Insight: Use data and insights to understand evolving consumer behaviours in the on-premise space and identify growth opportunities.
- Campaign Leadership: Own and activate integrated marketing campaigns specifically tailored to the dine-in channel, working in collaboration with creative, digital, and media teams.
- Cross-Functional Collaboration: Partner closely with Operations, Finance, Food Innovation, and Property teams to align marketing efforts with the full guest experience.
- Franchise Engagement: Collaborate with franchisees to test and scale marketing initiatives that drive dine-in performance.
- Global Connectivity: Work with global marketing partners to share learnings, align on best practices, and leverage global resources where appropriate.
- Performance Tracking: Measure and report on the effectiveness of campaigns and initiatives, using key metrics to optimise strategies over time.
About You
- Proven experience in consumer marketing, ideally with a focus on retail, hospitality, or multi-site environments.
- Strategic thinker with a track record of turning insight into action and delivering commercial results.
- Strong commercial acumen—ability to understand and leverage business drivers, market dynamics, and financial principles to make informed decisions that drive growth and profitability.
- Experience building or reshaping marketing strategies to meet changing consumer trends.
- Strong project management skills and the ability to lead cross-functional initiatives.
- Collaborative mindset with the ability to influence and inspire both internal and external partners.
- Confident communicator with experience engaging senior stakeholders and franchisees.
- A passion for customer experience, food, and brand-led creative thinking.
Why Join Us?
At Pizza Hut UKI, we’re creating more than just pizza — we’re building a people-first, purpose-led culture that celebrates bold thinking and real-world impact. In this role, you’ll have the unique opportunity to shape the future of our dine-in business, with the freedom to innovate and the support of a collaborative team.
Head of On-Premise Marketing (12 Month FTC) employer: Yum! Brands
Contact Detail:
Yum! Brands Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of On-Premise Marketing (12 Month FTC)
✨Tip Number 1
Familiarise yourself with Pizza Hut's current marketing strategies and campaigns. Understanding their brand positioning and recent initiatives will help you demonstrate your knowledge during interviews and show how you can contribute to their goals.
✨Tip Number 2
Network with professionals in the hospitality and retail sectors, especially those with experience in on-premise marketing. Engaging with industry peers can provide valuable insights and potentially lead to referrals that could strengthen your application.
✨Tip Number 3
Stay updated on consumer trends and behaviours in the dining sector. Being able to discuss recent shifts in consumer preferences and how they impact dine-in experiences will position you as a knowledgeable candidate who can drive strategic initiatives.
✨Tip Number 4
Prepare to showcase your project management skills by highlighting past experiences where you've led cross-functional teams. Be ready to discuss specific examples of how you’ve successfully collaborated with various departments to achieve marketing objectives.
We think you need these skills to ace Head of On-Premise Marketing (12 Month FTC)
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Head of On-Premise Marketing position. Tailor your application to highlight relevant experience in consumer marketing, particularly in retail or hospitality.
Craft a Compelling CV: Your CV should clearly showcase your strategic thinking and commercial acumen. Include specific examples of how you've driven growth and shaped marketing strategies in previous roles, especially those that align with the dine-in experience.
Write a Strong Cover Letter: In your cover letter, express your passion for customer experience and brand-led creative thinking. Highlight your collaborative mindset and ability to influence stakeholders, as these are key attributes for this role.
Showcase Relevant Skills: Make sure to emphasise your project management skills and experience in leading cross-functional initiatives. Use metrics and data-driven results to demonstrate your effectiveness in previous marketing campaigns.
How to prepare for a job interview at Yum! Brands
✨Understand the Brand and Its Vision
Before your interview, make sure you thoroughly understand Pizza Hut's mission to redefine the dine-in experience. Familiarise yourself with their current marketing strategies and how they align with consumer trends. This will help you articulate how your vision can contribute to their goals.
✨Showcase Your Strategic Thinking
Prepare examples from your past experiences where you've successfully developed and executed marketing strategies. Highlight how these strategies led to measurable results, particularly in consumer marketing within retail or hospitality sectors.
✨Demonstrate Cross-Functional Collaboration Skills
Be ready to discuss instances where you've worked closely with different teams, such as Operations or Finance. Emphasise your ability to influence and inspire others, showcasing your collaborative mindset which is crucial for this role.
✨Prepare for Data-Driven Discussions
Since the role involves using consumer insights to drive marketing initiatives, be prepared to discuss how you've used data to inform your decisions in previous roles. Bring examples of how you've tracked performance metrics and optimised strategies based on those insights.
