Marketing Communications Lead for Brabazon in Bristol

Are you a creative, personable and enthusiastic individual, looking for a new and varied challenge in marketing communications? Would you like to be actively involved in an exciting project that will transform North Bristol? If so, we have an exciting career prospect for you!

YTL Developments is looking for a highly motivated and effective individual to work closely with the Head of Marketing and Communications and Marketing and Sales Director, delivering first-rate marketing communications for Brabazon. Brabazon is a 20-year project that will see the former Filton Airfield transformed into a thriving new neighbourhood and urban community for Bristol with over 6,500 new homes, creative workplaces and a vibrant town centre, set amongst landscaped public squares and parkland. Significant investment will also be made to improve infrastructure, with a new railway station, Metrobus connectivity and dedicated cycleways being delivered.

Whether you're looking for a Fixed Term Contract (FTC) or a Permanent position, we welcome your application!

What you'll do

• You will be a key member of the marketing team, responsible for all written communications across all marketing channels, from press releases and media relations to website blogs, email campaigns, sales brochures and customer communications.
• Your role and responsibilities will include:
• Management of the production and planning of all written copy, including:
• Offline marketing content and collateral, such as brochures, flyers, press adverts, press releases, home user guides, branded merchandise and signage.
• Online marketing content and collateral such as websites, blogs, news articles, press releases, interactive sales tools, social media content, digital ad copy, e-newsletter content.
• Project management of relevant individual workstreams for collateral design and production, including partner/supplier identification and selection, briefing agencies, suppliers and partners, creative direction, error-checking, proofreading, and quality management.
• Following internal approval processes and meeting deadlines to achieve best value on project procurement as well as delivery on time and budget.
• Providing research and insight into all current and potential customer groups, including customer demographics and the customer journey to help shape the marketing communications strategy.
• Working with the Marketing Manager on the delivery of all offline marketing materials, shaping the customer journey and balancing the visual and verbal expression of our brands.
• Working with the Digital Marketing Manager on the operation of all digital marketing content systems and software, specifically including keyword research and search engine optimisation (SEO).
• Management of and compliance with brand guidelines for both the company and the various place and project brands, specifically in relation to communications and tone of voice.
• Optimising the systems and processes used by the marketing team to ensure efficient operations.
• Compliance with all relevant consumer protection and data protection legislation.

What you'll need

• The ideal candidate will have previously worked in a leading role in a professional PR, marketing communications or journalism environment, whether in an agency, in-house, or within a reputable media outlet or publisher.
• You will have high-level experience in copywriting and content creation for a variety of audiences. In particular, you will have a clear track record of writing compelling and persuasive content for consumers and homebuyers – from attention-grabbing emails to compelling social media posts and click-worthy news stories – while also being able to engage business audience groups.
• You will have some familiarity with the core principles and tools of digital marketing, particularly in relation to SEO, keyword research and social media. Some knowledge of effective ad copy for PPC/digital advertising would be an advantage.
• An intermediate to advanced level of proficiency with Microsoft Office will be essential.
• The successful candidate is likely to be degree-qualified and may have a post-graduate or professional qualification (such as Business or Marketing Studies, CIM Diploma, Google Digital Garage).
• Experience and familiarity with property development, construction or housebuilding would be advantageous but is not essential.
• Arguably, the most important qualities that you will bring to this role will be personal. We're looking for strong team players with excellent time management skills. Someone who can multi-task and influence both up and down the management chain, with contacts within and outside of the organisation.
• Someone who will invest time in coaching and mentoring junior staff, but can be relied upon to get the job done themselves if there's a hard deadline to meet.

In return, you will have autonomy and real influence in driving the marketing for the most exciting new city district in the South West.

What you'll receive

• A combined pension contribution of up to 20%.
• Career progression and professional development opportunities.
• 25 days' holiday rising to 28 with length of service.
• The opportunity to buy up to ten days' holiday and sell up to five every year.
• A healthcare package that allows you to claim back healthcare costs.
• Life assurance of up to eight times your salary.
• A new electric car in exchange for part of your gross salary, subject to conditions.
• Cashback and discounts from more than 3,000 retailers.
• One paid volunteering day each year.
• Enhanced family leave and pay arrangements.
• An interactive health and wellbeing platform.
• Support from mental health first aiders.
• A £1,000 referral fee if you recommend someone to work for us.

Who we are

YTL UK is part of the international YTL Group based in Kuala Lumpur. The UK companies include:

• Wessex Water – one of the top-performing water and sewerage companies in England and Wales, serving 2.9 million people across the South West.
• YTL Developments – a major UK developer currently redeveloping a 350 acre former airfield into an award winning, exciting mix of houses, apartments, schools, commercial space, restaurants and hotels, to make a truly sustainable new community.
• YTL Construction UK – a top 20 UK contractor providing fully integrated services to infrastructure, residential, commercial, industry, energy and environmental sectors.
• YTL Arena – the development and operation of an entertainment complex that includes a 20,000 capacity arena, conferencing and exhibition space plus a number of other retail, environmental and specialist businesses.

Our people tell us that YTL UK is a great place to work, which is why so many of them stay with us! You will have a unique opportunity to develop and progress your career within such a diverse group. We are passionate about diversity and inclusion – with that in mind, all applicants are welcome. We are delighted to have signed the Armed Forces Covenant and are a Disability Confident Employer. If you require reasonable adjustments to be made during the recruitment process, please inform a member of our Recruitment team.