At a Glance
- Tasks: Lead and shape social media strategy for a diverse portfolio of businesses.
- Company: Join YTL UK, a dynamic company with a commitment to innovation and collaboration.
- Benefits: Enjoy competitive salary, generous holiday, healthcare package, and career development opportunities.
- Other info: Be part of a diverse workplace that values inclusion and offers excellent career growth.
- Why this job: Make a real impact on social media while working with senior leaders and a talented team.
- Qualifications: Experience in social media strategy and team leadership required.
The predicted salary is between 45000 - 55000 £ per year.
We are looking for an experienced and strategic communications professional to join YTL UK as Interim Head of Social Media on a 12-month maternity cover contract.
This is an exciting opportunity to lead and shape social media activity across a diverse portfolio of businesses, including Wessex Water, YTL UK and YTL Construction UK.
Reporting to the Group Director of Corporate Affairs, you will be responsible for delivering a coordinated, high-performing social media function that enhances reputation, supports business objectives and drives audience engagement across the YTL UK Group of companies.
You will lead a small team and work with senior stakeholders across multiple businesses, providing expert advice on social media strategy, content, governance, paid campaigns, reputation management and emerging social media opportunities.
What you'll do
As Interim Head of Social Media, you'll lead and shape the social media strategy for YTL UK and its Group companies, ensuring a consistent and engaging presence that supports business objectives, strengthens reputation and delivers measurable impact.
Working closely with senior leaders and communications teams, you'll identify opportunities to grow audiences, enhance engagement and maximise the value of social media across the organisation.
You will
- lead the development and delivery of the Group's social media strategy, ensuring activity supports business objectives, protects reputation and drives engagement
- provide strategic advice and support to senior leaders and stakeholders, including executive profiling and thought leadership opportunities
- identify opportunities through emerging platforms, trends, technologies and audience insights to continually enhance social media performance
- oversee the planning and delivery of engaging social-first content and integrated campaigns across multiple brands and channels, ensuring a consistent and effective approach
- lead social media communications during incidents and reputational issues, maintaining governance, brand standards and best practice
- develop employee advocacy opportunities that enable colleagues to share and amplify stories from across the Group
- build strong relationships with stakeholders across communications, marketing, HR, customer services and operational teams to drive collaboration and knowledge sharing
- lead, coach and develop the social media team, while supporting social media practitioners across the Group to embed best practice and continuous improvement
- oversee community management, audience engagement and customer conversations, monitoring sentiment and emerging issues to identify risks and opportunities
- manage paid social activity, budgets and performance, using data and insights to optimise results, demonstrate value and provide recommendations to senior stakeholders.
- What you'll need
We're looking for someone who combines strategic thinking with hands-on delivery and thrives in a fast-paced communications environment.
You'll have
- a degree-level qualification in Communications, Public Relations, Marketing, Journalism, Digital Media or a related discipline, or equivalent professional experience
- significant experience developing and delivering social media strategies within a complex organisation
- experience leading and developing high-performing teams, alongside strong stakeholder management and influencing skills
- experience delivering integrated social media and communications campaigns, including paid social activity and budget management
- strong knowledge of social media management, listening and reporting tools, such as Hootsuite, Sprout Social, Brandwatch or equivalent
- excellent written and verbal communication skills, with the ability to advise and influence senior stakeholders
- strong analytical and project management skills, with the ability to use data and insights to inform decisions, manage multiple priorities and deliver measurable outcomes
- a strong understanding of social media governance, accessibility, reputation management and crisis communications
- knowledge of current and emerging social media platforms, trends and technologies
- the ability to work effectively under pressure and adapt to changing priorities.
A full UK driving licence is required for this role.
- What you'll receive
- A combined pension contribution of up to 20%.
- Career progression and professional development opportunities.
- 25 days' holiday rising to 28 with length of service.
- The opportunity to sell up to five days of holiday every year.
- The opportunity to buy up to ten days of holiday each year (subject to conditions).
- A healthcare package that allows you to claim back healthcare costs.
- Life assurance of up to eight times your salary.
- The opportunity to lease a new electric car through salary sacrifice (subject to conditions).
- Cashback and discounts from more than 3,000 retailers.
- One paid volunteering day each year.
- Enhanced family leave and pay arrangements.
- Access to an interactive health and wellbeing platform.
- Support from trained mental health first aiders.
- A £1,000 referral fee if you recommend someone who is successfully recruited by us.
Who we are
YTL UK is part of the international YTL Group based in Kuala Lumpur. The UK companies include:
- Wessex Water - one of the top-performing water and sewerage companies in England and Wales, serving 2.9 million people across the South West
- YTL Developments - a major UK developer currently redeveloping a 450-acre former airfield into an award-winning, exciting mix of houses, apartments, schools, commercial space, restaurants and hotels, to make a truly sustainable new community
- YTL Construction UK - a top 20 UK contractor providing fully integrated services to infrastructure, residential, commercial, industry, energy and environmental sectors
- YTL Live - the development and operation of an entertainment complex that includes a 20,000 capacity arena, conferencing and exhibition space
- plus a number of other retail, environmental and specialist businesses.
Our people tell us that YTL UK is a great place to work, which is why so many of them stay with us!
You will have a unique opportunity to develop and progress your career within such a diverse group.
We are passionate about diversity and inclusion - with that in mind, all applicants are welcome.
We are delighted to have signed the Armed Forces Covenant and are a Disability Confident Employer.
If you require reasonable adjustments to be made during the recruitment process, please inform a member of our Recruitment team.
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Head of Social Media in Bath employer: YTL UK Group
YTL Utilities UK is an exceptional employer, offering a unique opportunity for the Head of Information Security to lead and shape security within a critical national infrastructure organisation. With a strong focus on employee growth, the company provides extensive career progression opportunities, a generous benefits package including a combined pension contribution of up to 20%, and a supportive work culture that prioritises wellbeing and work-life balance. Located in a dynamic environment, YTL Utilities UK fosters innovation and collaboration, making it an attractive place for professionals seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Social Media in Bath
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for YTL UK Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like YTL UK Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with YTL UK Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace Head of Social Media in Bath
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit YTL UK Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of YTL UK Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about YTL UK Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at YTL UK Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at YTL UK Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At YTL UK Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
