Work Pattern: 2 days from home – 3 days in office
PAYE Pay Rate: £22.37 per hour
About the Role
YPO is seeking an experienced Senior Marketing Manager to lead the development and delivery of marketing strategies for its Procurement Services sector.
The successful candidate will work closely with senior leaders, procurement teams and category managers to increase brand awareness, attract new customers, generate qualified leads and drive commercial growth.
This is a strategic and hands‑on marketing role, involving the planning and delivery of multi‑channel campaigns, digital marketing, content creation, customer engagement and performance analysis. You will take responsibility for marketing activity across the sector, ensuring campaigns align with organisational objectives and deliver measurable results.
Main Responsibilities
- Develop and deliver annual marketing strategies aligned with YPO’s organisational and commercial objectives.
- Lead and manage multi‑channel marketing campaigns to attract new customers and improve customer retention.
- Drive website traffic, generate qualified leads and support business development activities.
- Work closely with procurement teams, category managers and senior stakeholders to deliver marketing priorities.
- Oversee the creation of engaging marketing content for websites, blogs, publications, email campaigns and digital platforms.
- Manage end‑to‑end email marketing campaigns, including planning, delivery, reporting and optimisation.
- Monitor market trends, customer behaviour and competitor activity to identify new opportunities.
- Analyse campaign performance and use data to improve marketing effectiveness.
- Manage relationships with suppliers, external partners and creative agencies.
- Ensure consistent branding, messaging and positive customer experiences across all marketing channels.
- Manage marketing budgets, campaign timelines, forecasting and performance targets.
- Identify innovative marketing approaches and opportunities to improve commercial performance.
Typical Day Overview
The postholder will typically spend their day working with senior managers, procurement teams and category leads to plan and coordinate marketing activity. This may involve developing campaign strategies, reviewing digital marketing performance, overseeing email campaigns, managing website content and working with external agencies.
They will also analyse customer engagement and lead‑generation data, monitor market trends, attend stakeholder meetings and identify opportunities to improve brand awareness, customer retention and revenue growth.
Essential Skills and Experience
- Strategic Marketing: Experience developing and delivering marketing strategies.
- Campaign Management: Proven experience planning and managing multi‑channel marketing campaigns.
- Digital Marketing: Experience with websites, email marketing, digital platforms and online customer engagement.
- Lead Generation: Ability to attract new customers and generate qualified business leads.
- Content Marketing: Experience developing marketing content and managing brand communications.
- Data Analysis: Ability to analyse campaign performance, customer behaviour and marketing data.
- Stakeholder Management: Strong experience working with senior managers and cross‑functional teams.
- Commercial Awareness: Understanding of marketing’s contribution to business development, revenue and organisational growth.
- Project Management: Ability to manage multiple campaigns, budgets, deadlines and competing priorities.
- Communication: Excellent written and verbal communication skills
Essential Qualifications and Requirements
The original job description does not specify any mandatory academic qualifications or professional marketing certifications. However, the following would be relevant:
Essential Requirements
- Proven experience in a senior marketing, marketing management or strategic marketing role.
- Demonstrable experience developing and delivering marketing strategies and multi‑channel campaigns.
- Experience managing digital marketing, email campaigns, website content and lead‑generation activity.
- Experience managing marketing budgets, campaign planning and performance reporting.
- Strong understanding of customer acquisition, customer retention and brand management.
- Experience analysing marketing data and using insights to improve campaign performance.
- Excellent stakeholder management and communication skills, including working with senior managers.
- Commercial awareness and understanding of how marketing supports business growth.
Desirable Qualifications
- Degree or equivalent qualification in Marketing, Business Management, Communications or a related subject.
- Professional marketing qualification, such as CIM (Chartered Institute of Marketing).
- Relevant digital marketing qualifications or training.
Additional Requirement
– Fluent spoken English at Level 2 (Proficient), in line with the Fluency Duty requirements under the Immigration Act 2016.
OR122559 – Sector Marketing Manger G10 – Admin & Clerical in Wakefield employer: YPO
YPO is an exceptional employer that fosters a welcoming and inclusive work environment, dedicated to the professional growth of its employees. With a strong commitment to work-life balance, generous benefits including a Local Government Pension, and opportunities for flexible working arrangements, YPO ensures that every team member can thrive both personally and professionally. Located in Wakefield, the role of Training Academy Category Lead offers a unique chance to contribute to public sector procurement training while being part of a supportive and innovative organisation.
