Communications and Digital Marketing Officer

Communications and Digital Marketing Officer

Contract: 2-year fixed term (potential to extend)

Location: Central London or Hybrid (see below)

About the Youth Endowment Fund

We’re here to prevent children and young people becoming involved in violence. We do this by finding out what works and building a movement to put this knowledge into practice.

The Youth Endowment Fund (YEF) is a charity with a GBP200m endowment and a mission that matters. We exist to prevent children and young people becoming involved in violence across England and Wales by funding great initiatives, finding out what works and working for change.

Key Responsibilities

Your job will be essential to this. You will support the Public Affairs and Communications team to communicate our work as thoughtfully, impactfully and creatively as possible through engaging media communications and PR campaigns, video-led social media content and strategic digital marketing.

Your responsibilities will mostly fall under the following three areas:

Digital Marketing, Social Media and Video:

• Editing, updating and maintaining content on the website, and collaborating with relevant staff teams to ensure content is up to date.
• Supporting with monthly digital content generation for YEF social media channels, including the planning and creation of short videos and boosting engagement for the YEF podcast.
• Supporting with segmented email marketing and newsletter content.
• Monitoring and evaluating our performance across digital platforms in order to expand the number of unique site visits to key website and social media pages, including the Toolkit, YouTube and LinkedIn.

Communications, Media and PR:

• Drafting, managing and distributing stakeholder communications across public affairs and media for new YEF publications and outputs.
• Identifying and generating monthly media opportunities through outreach with journalists and collating media, publication and journalist lists.
• Managing organisational inbox and other communications streams.
• Managing the distribution and development of the case study template and supporting with the successful launch of the grantee storytelling programme.

Team Support and Administration:

• Organising and note-taking for weekly team meetings and tracking the timely completion of minutes and actions.
• Identifying and generating new public speaking and audience engagement opportunities for Director of Public Affairs and Communications.

About you:

• You don’t want your days to pass without making a difference. You want to play a significant part in a charity that is making a difference.
• You are interested in applying research to understanding and solving social problems affecting people in British society.
• You are passionate about telling human stories that use creative writing, design, photography and videography to engage diverse audiences.
• You have experience of using WordPress, Mailchimp or other digital marketing tools, this can be used strategically to get people outside of an organisation to pay attention to and engage with its work.
• You have experience creating social media assets (using software such as Canva or Adobe Illustrator) and increasing audience engagement on social media platforms.
• You are a team player who works in an organised, communicative and selfless way.
• You are committed to equality, diversity and inclusion. You believe and act in a way that celebrates and encourages a range of experiences, backgrounds and values.

You may ideally have, but they are not essential:

• Experience of working for an organisation that works with, or on issues affecting, children and young people.
• Digital marketing and communications experience in an organisation whose audiences include youth workers, teachers, the police and policymakers.
• Short-form video production and editing skills, particularly in service of TikTok, Instagram Reels and YouTube Shorts.
• Experience of working with journalists, publications and online platforms on bringing content, media and PR campaigns to life.

While it’s not a criteria, we’re especially interested to hear from applicants who have lived experience of violence affecting children and young people.

Hybrid Working

The office is based in Central London. Those living in and around London are expected to be in the office a minimum of 2 days per week. If you live outside of London and work remotely, you’ll be expected to work from the London office 2 days per month.

To apply

Please click on the “Apply for this” button and submit your CV, your completed monitoring form and ensure your covering letter answers the following three questions below.

Application Questions:

1. Can you share an example of a creative idea you have worked on that helped secure press coverage?
2. Describe a time you had to increase engagement on a social media platform for a campaign or client. What strategies did you employ, and what were the results?
3. Why is preventing violence amongst children and young people important to you, and how can storytelling help to achieve this goal?

Please submit your application by Monday 24th March at 9:00 am

Interview process

This will be a one stage interview process. Interviews will take place the week of 31st March 2025

We do not sponsor work permits and you will be required to provide proof of your eligibility to work in the UK.

Benefits include:

• GBP1,000 professional development budget annually
• 28 days holiday plus Bank Holidays
• Employee Assistance Programme – 24hr phone line for free confidential support
• Volunteering days – 4 half days per year
• Death in service – 4 times annual salary
• Flexible hours. Core office hours 10am – 4pm
• Financial support including travel and hardship loans
• Employer contributed pension of 5%

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