Glasgow, United Kingdom | Posted on 10/27/2026
YourShortlist® helps UK businesses make better technologypurchasing decisions.
Our members have access to a free, independent servicedesigned to help them understand their requirements, navigate the technologymarketplace and identify suitable suppliers for their projects.
We already have a community of more than 20,000 UK membersand a growing network of affiliate organisations introducing YourShortlist® totheir own customers and contacts.
As we continue to grow, we want to build much stronger andmore regular relationships with that community – ensuring members seeYourShortlist® as an ongoing source of useful insight, education and support,rather than simply a service they engage with when a technology project isalready underway.
We are therefore looking for a Member Growth &Engagement Manager to lead this next stage of our member strategy.
The Role
This is a newly created role with responsibility for growingand engaging the YourShortlist® member community.
You will develop campaigns and initiatives that keepYourShortlist® visible and relevant throughout the year, helping membersidentify technology requirements earlier and generating opportunities for ourspecialist SDR team to qualify.
You will also work closely with our growing network ofaffiliate partners, helping them communicate the YourShortlist® propositioneffectively to their customer bases and turning those partnerships into aconsistent source of new member registrations and engagement.
This is not an SDR or direct sales role.
Instead, you will sit at the top of the engagement funnel –using digital marketing, communications, content, partnerships and events tocreate interest, build relationships and generate inbound opportunities.
Our SDR team will remain responsible for fully understandingand qualifying individual technology projects.
What Success Looks Like
Success in this role will mean that YourShortlist® developsan active and engaged member community rather than a database of businessesthat only hear from us when they have an immediate requirement.
You will help us:
- Growour membership through successful affiliate relationships
- Increasethe frequency and quality of engagement with existing members
- Buildgreater awareness of the breadth of support available throughYourShortlist®
- Identifypotential technology projects earlier in the buying journey
- Generatea growing pipeline of inbound opportunities for our SDR team
- Buildmeasurable and productive affiliate partnerships
Create an increasingly recognisable and trustedmember brand
Requirements
Member Engagement
Develop and deliver an ongoing engagement strategy for ourexisting community of 20,000+ UK members.
Create regular reasons for members to interact withYourShortlist®, including:
- Membernewsletters and email campaigns
- Educationalcontent and technology insights
- Webinars,workshops and member events
- Socialand digital campaigns
- Technologyguides and resources
- Surveys,polls and market insight activity
- Campaignslinked to emerging technology trends and common business challenges
Build segmented and personalised member journeys, ensuringcommunications are relevant to different organisations, industries, roles andtechnology interests.
Develop campaigns designed to identify members consideringfuture technology investments before a formal procurement project has begun.
Work with the SDR team to create effective handoverprocesses for members who demonstrate project intent or request furthersupport.
Build an annual member engagement calendar and ensureYourShortlist® maintains consistent communication with its member communitythroughout the year.
Affiliate Growth & Engagement
Act as the day-to-day engagement contact for YourShortlist®affiliate partners.
Build strong working relationships with affiliates andensure they clearly understand how YourShortlist® can add value to theircustomers and members.
Develop joint campaigns that affiliates can easily sharewith their audiences, including:
- Emailcampaigns
- Newslettercontent
- Webinarsand events
- Educationalresources
- Landingpages
- Co-brandedcampaigns
Make it easy for affiliates to introduce and promoteYourShortlist® within their customer communities.
Work with affiliate partners to identify opportunities fortargeted campaigns based on the interests and requirements of their customerbases.
Track affiliate activity and performance, identifying thepartnerships and campaigns generating the strongest engagement, memberregistrations and project opportunities.
Proactively identify ways to increase activity from existingaffiliates and support the wider business in developing new affiliaterelationships.
Digital Marketing & Campaign Management
Take ownership of digital campaigns designed to increasemember engagement and generate inbound enquiries.
Use email marketing, CRM automation, social media anddigital content to develop structured member journeys and nurture campaigns.
Create targeted campaigns based on member behaviour,previous conversations, technology interests and known business requirements.
Work with internal and external resources to developengaging campaign content and creative assets.
Continuously test and improve messaging, audiences, calls toaction and campaign formats.
Ensure campaigns are appropriately tracked so thatengagement can be measured from initial communication through to member enquiryand qualified opportunity.
Content & Events
Develop an ongoing programme of valuable, non-sales-ledcontent for the YourShortlist® community.
Identify topics that will genuinely help UK businessesunderstand technology, digital transformation and emerging trends.
Coordinate webinars, roundtables, educational sessions andother events that encourage members and affiliate audiences to engage with thebrand.
Work with technology specialists, partners and internalsubject-matter experts where appropriate to create credible and useful content.
Repurpose content across email, social media, website andother digital channels to maximise reach and engagement.
Data, CRM & Reporting
Use CRM and marketing data to understand member behaviourand identify opportunities for improved engagement.
Ensure member and campaign data is accurately recorded andmaintained.
Develop clear reporting around key performance indicatorsincluding:
- Newmember registrations
- Affiliate-generatedmembers
- Eventregistrations and attendance
- Inboundenquiries
- Membersidentifying new technology requirements
- Opportunitiespassed to the SDR team
- Qualifiedprojects generated from engagement activity
- Affiliateactivity and conversion performance
Use this insight to continuously refine the memberengagement and affiliate strategy.
What Success Looks Like
Success in this role will mean that YourShortlist® developsan active and engaged member community rather than a database of businessesthat only hear from us when they have an immediate requirement.
You will help us:
- Growour membership through successful affiliate relationships
- Increasethe frequency and quality of engagement with existing members
- Buildgreater awareness of the breadth of support available throughYourShortlist®
- Identifypotential technology projects earlier in the buying journey
- Generatea growing pipeline of inbound opportunities for our SDR team
- Buildmeasurable and productive affiliate partnerships
- Createan increasingly recognisable and trusted member brand
About You
We are looking for someone who combines strong digitalmarketing skills with excellent relationship-building and communicationability.
You may currently work in growth marketing, customermarketing, membership marketing, digital marketing, partnerships or communityengagement.
You will ideally have experience of:
- Emailmarketing and marketing automation
- CRM-drivencustomer or member journeys
- Audiencesegmentation and database marketing
- Contentmarketing
- Socialmedia and digital engagement
- Managingnewsletters and regular customer communications
- Runningwebinars, events or online engagement programmes
- Managingexternal partners, affiliates or strategic relationships
- Measuringcampaign performance and using data to improve results
Experience within technology or B2B services would be usefulbut is not essential.
More important is an ability to understand our members,identify what will encourage them to engage and turn that understanding intoeffective campaigns and activity.
Personal Attributes
You will be:
- Commerciallyminded and focused on measurable outcomes
- Creativeand full of ideas for engaging different audiences
- Confidentbuilding relationships with external organisations
- Astrong written and verbal communicator
- Comfortableworking with CRM, email and digital marketing platforms
- Highlyorganised and capable of managing multiple campaigns simultaneously
- Analyticalenough to understand what is working and what needs to change
- Proactiveand comfortable taking ownership of a newly created role
Collaborative and able to work effectively withSDR, marketing, account management and leadership teams
Why Join Us?
This is an opportunity to shape a newly created role andhave a significant influence on how YourShortlist® develops its memberproposition.
You will inherit an established UK member base of more than20,000 organisations alongside a growing affiliate network, giving you asubstantial audience from day one.
Rather than simply maintaining an existing programme, youwill have the opportunity to build the engagement strategy – developing thecampaigns, content, events and member journeys that turn YourShortlist® into anactive business community and generate measurable commercial impact.
The role will be based from our Glasgow HQ, with the optionto work on a hybrid basis.
We recognise that talented people have differentrequirements and commitments, and we are always happy to discuss flexibleworking arrangements.
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