At a Glance
- Tasks: Lead CRM strategies to enhance customer engagement and drive sales through targeted campaigns.
- Company: Yours Clothing, a vibrant brand based in Peterborough.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Collaborative culture with a focus on innovation and data-driven decisions.
- Why this job: Join a creative team and make a real impact on customer experiences.
- Qualifications: Experience in CRM, strong analytical skills, and a passion for marketing.
The predicted salary is between 43731 - 53449 £ per year.
Yours Clothing in Peterborough Head Office is seeking a CRM Manager to lead planning, delivery and optimisation of customer communications across our brands. You will use customer insights, segmentation and a test-and-learn approach to create targeted campaigns across email, SMS, push, website and app channels to strengthen engagement and drive sales.
You will manage the CRM team, collaborate with trading and marketing, ensure data protection compliance, and report on campaign performance.
CRM Growth Lead: Lifecycle Marketing & Personalisation employer: Yours Clothing
Yours Clothing is an exceptional employer that fosters a vibrant and dynamic work culture, perfect for those passionate about fashion and customer service. With a commitment to employee growth, we offer comprehensive training and development opportunities, ensuring our team members thrive in their roles while contributing to our mission of being the leading plus size women's wear retailer in the UK and Europe. Join us in a fast-paced environment where your ideas are valued, and your dedication to customer satisfaction is rewarded.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Growth Lead: Lifecycle Marketing & Personalisation
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Yours Clothing and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Yours Clothing are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Yours Clothing on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Yours Clothing. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Growth Lead: Lifecycle Marketing & Personalisation
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Yours Clothing. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Yours Clothing:Show us that you’ve done your homework! In your application, briefly mention what you admire about Yours Clothing’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Yours Clothing
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Yours Clothing will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Yours Clothing, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
