At a Glance
- Tasks: Lead the self-serve funnel, enhancing user journeys and driving conversions.
- Company: Dynamic B2B software vendor in the finance tech space.
- Benefits: Competitive salary, remote work, and opportunities for professional growth.
- Other info: Fast-paced environment with a focus on innovation and collaboration.
- Why this job: Join a growing team to shape product-led growth and make a real impact.
- Qualifications: Experience in B2B SaaS and strong data analysis skills required.
The predicted salary is between 75000 - 90000 £ per year.
Location: Remote (UK-based)
Salary: £75,000 – £90,000
Company Overview
- Established and growing B2B software vendor operating within the finance technology space
- Provides workflow and process automation solutions into finance teams and the Office of the CFO
- Serves SME and Mid-Market organisations across the UK and international markets
- Strong product-market fit with a consistent and expanding customer base
- Currently investing in Product-Led Growth (PLG) to build a scalable, self-serve acquisition and conversion engine alongside a sales-led approach
Role Overview
- Ownership of the self-serve funnel, from initial signup through to activation and paid conversion
- Focus on improving conversion, activation, and overall user journey performance
- Highly hands-on role centred around experimentation, data analysis, and execution
- Responsible for evolving an existing PLG motion into a more structured and scalable growth engine
- Strong emphasis on data, with end-to-end ownership from event tracking through to insight generation and action
Key Responsibilities
- Own the end-to-end self-serve funnel from user signup to paid conversion
- Identify and resolve drop-off points within onboarding journeys
- Design, execute, and analyse A/B tests across onboarding flows, messaging, and user experience
- Run a consistent, hypothesis-driven experimentation programme
- Analyse product and user data to identify friction points and growth opportunities
- Build and optimise lifecycle journeys, including onboarding and behavioural messaging campaigns
- Develop targeted in-app and email engagement to improve activation and conversion
- Enhance onboarding experiences and product interactions to increase adoption
- Work closely with Marketing to understand acquisition channels and improve conversion by segment
- Support the development of attribution models to better understand performance across the funnel
- Analyse cohort behaviour and funnel performance to inform decision-making
- Present clear, data-driven insights to senior stakeholders
- Collaborate with Product, Marketing, and Sales teams to align on growth initiatives
- Feed insights into product roadmap discussions to support adoption, retention, and expansion
- Leverage AI tools to accelerate experimentation, analysis, and delivery
- Support the development of early-stage growth capability within the team
Skills & Experience Required
- Proven experience owning a Product-Led Growth or self-serve funnel within a B2B SaaS environment
- Demonstrated success improving conversion across onboarding and activation
- Strong data fluency, including:
- Working with event-level product data
- Segmenting users and analysing cohort behaviour
- Building dashboards and communicating data-driven insights
- Translating analysis into clear product and growth actions
- Experience using product analytics, engagement, and feedback tools
- Track record of running regular A/B testing and experimentation programmes
- Hypothesis-driven approach to problem solving
- Commercial mindset, with the ability to link product activity to business outcomes
- Experience working cross-functionally with Product, Marketing, and Sales
- Ability to operate independently in a fast-paced environment
- Strong communication and stakeholder management skills
- Experience using AI tools to improve efficiency and output
Desirable Experience
- Experience working on SaaS products with onboarding or activation dependencies
- Familiarity with lifecycle messaging or in-app engagement platforms
- Exposure to finance, accounting, or fintech software environments
- Basic wireframing or prototyping capability
Senior Product Manager - Product Led Growth in York employer: YourPrime
As a leading B2B software vendor in the finance technology space, we pride ourselves on fostering a dynamic and inclusive work culture that prioritises employee growth and innovation. Our remote UK-based team enjoys competitive salaries, flexible working arrangements, and the opportunity to drive impactful product-led growth initiatives within a supportive environment that values data-driven decision-making and collaboration across departments.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Product Manager - Product Led Growth in York
✨Join Product Management Meetups
Get involved in local product management meetups or workshops. These events are perfect for meeting industry folks, sharing ideas, and staying updated on trends. Plus, you never know who might be hiring—it's a fantastic way to make connections that could lead to a job at places like YourPrime!
✨Show Off Your Product Sense
Create case studies or mini-projects showcasing your product management skills, and share them on platforms like Medium or LinkedIn. This not only puts your skills on display but also boosts your visibility in the product community. Imagine how impressed the hiring team at YourPrime would be by your initiative!
✨Utilise Online Communities
Dive into online product management communities like Product Coalition or Mind the Product. Engage in discussions, ask questions, and share your insights. These platforms are goldmines for networking and finding hidden job opportunities—many companies often scout talent from within these circles.
✨Leverage Your University Network
If you’ve recently graduated or are still in uni, tap into your alumni network for connections in product management. Many universities have their own job boards and affinity resources to help graduates land roles. Don't forget to keep an eye out for job openings at YourPrime through your school's career services!
We think you need these skills to ace Senior Product Manager - Product Led Growth in York
Some tips for your application 🫡
Show Off Your Product Passion:When applying for a product management role like Senior Product Manager - Product Led Growth, let your passion for developing products shine through in your cover letter. Share specific examples of products you've managed, how you solved user needs, and any successful outcomes you've achieved. This is your chance to showcase your understanding of the product lifecycle!
Highlight Your Cross-Functional Skills:Product management isn't just about understanding the product; it’s about collaborating with different teams! Make sure to emphasise your experience working with developers, designers, and marketers. Use your CV to showcase your ability to bridge gaps between these areas, and include relevant experiences that demonstrate your communication and leadership skills!
Include Your Metrics and Achievements:In a full-time product management application, data speaks volumes! Quantify your achievements wherever possible. Did you increase user retention by a certain percentage? Launch a product ahead of schedule? Include these metrics in your CV to paint a picture of your impact and effectiveness in previous roles.
Tailor Your CV to the Role:Make sure your CV is tailored for the Senior Product Manager - Product Led Growth position at YourPrime. Use keywords from the job description and ensure your relevant experiences are front and centre. Highlight any certifications or relevant training you’ve completed that will make you stand out as a strong candidate for the role. And remember, we’re excited to see your application on our website!
How to prepare for a job interview at YourPrime
✨Understand the Product Life Cycle
As a product management candidate, we need to get our head around the complete product life cycle. Be prepared to discuss real-world examples of how you’ve managed product development from ideation to launch. Bring specific insights on tools like JIRA or Trello that can help streamline these processes.
✨Showcase Your Cross-Functional Skills
Product management is all about collaboration. We should be ready to highlight how we’ve worked across teams—think marketing, engineering, and design. Prepare to discuss scenarios where you had to mediate differing opinions and how you got everyone on board with a shared vision.
✨Prepare for Case Studies
In a full-time role, we can expect to encounter case study questions during our interviews. Practise solving hypothetical product problems on the spot, such as prioritising features for a new app or improving user engagement metrics. This will show our analytical thinking and decision-making skills.
✨Know Your Metrics
Let’s face it, numbers are our best friends in product management. We should prepare to discuss key performance indicators (KPIs) and how we've used analytics to inform product decisions. Dive into examples where data has driven our strategy for improvements or justified product changes.
