Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead marketing strategy for the nonprofit sector, driving awareness and engagement.
- Company: Join a fast-growing B2B SaaS company revolutionising accounting software for mid-market businesses.
- Benefits: Enjoy fully remote work, competitive salary, and opportunities for professional growth.
- Why this job: Make a real impact in the nonprofit sector while collaborating with passionate teams.
- Qualifications: 5+ years of marketing experience, with 2+ years in the nonprofit sector required.
- Other info: This role offers the chance to influence cross-functional projects without direct reports.
The predicted salary is between 36000 - 60000 £ per year.
1 week ago Be among the first 25 applicants
This range is provided by YourPrime. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
Direct message the job poster from YourPrime
Nonprofit Marketing Manager (B2B SaaS – Accounting Software)
Position: Nonprofit Marketing Manager
Reports to: Chief Marketing Officer
Location: Fully Remote (UK)
Company Overview
A leading provider of cloud-based accounting software, delivering innovative financial management solutions to mid-market businesses in the UK. The platform is designed to drive efficiency, accuracy, and growth, enabling businesses to streamline their operations through cutting-edge technology. As a fast-growing B2B SaaS scale-up, the company is committed to helping organisations enhance their financial performance with powerful, intuitive software.
Role Overview
The Nonprofit Marketing Manager is responsible for leading the marketing strategy for the nonprofit sector, a key vertical market for the company. This role plays a crucial part in expanding market presence within the nonprofit industry by leveraging sector-specific knowledge to drive awareness, demand, and engagement. Reporting directly to the CMO, this role collaborates with cross-functional teams to position the company as the preferred accounting software solution for nonprofit organisations.
The role requires an experienced marketer with a strong understanding of the nonprofit sector, including its challenges, key networks, and routes to market. The successful candidate will bring a blend of strategic insight and hands-on execution, as well as a commercial mindset to identify and leverage growth opportunities. While the position does not include direct reports, the ability to influence and lead cross-functional projects is essential.
Nonprofit Marketing Manager (B2B SaaS – Accounting Software) – Key Responsibilities
- Sector-Specific Marketing Strategy: Develop and manage the marketing strategy for the nonprofit vertical, ensuring alignment with business objectives and revenue targets. Tailor marketing efforts to reflect the unique needs of nonprofit organisations.
- Industry Expertise: Utilise in-depth knowledge of the nonprofit sector to engage with key stakeholders, industry networks, and events. Build strong relationships with sector experts to enhance market positioning.
- Lead Generation & Nurturing: Work closely with the growth marketing and content teams to deliver targeted multi-channel lead nurturing campaigns. Support inbound and outbound sales initiatives to effectively engage nonprofit prospects at various sales funnel stages.
- Event Marketing: Identify, plan, and oversee the company’s presence at key nonprofit industry events, including conferences, webinars, and exhibitions. Develop an event strategy that generates high-quality leads and increases brand visibility.
- Content & Communications: Collaborate with content and communications teams to produce sector-specific collateral, such as whitepapers, case studies, and thought leadership pieces, addressing nonprofit sector challenges and trends.
- Partnerships & Alliances: Establish and maintain strategic partnerships with nonprofit associations and networks. Explore sponsorship and partnership opportunities to expand reach and credibility within the sector.
- Performance Measurement: Utilise RevOps to track and measure the effectiveness of nonprofit marketing activities, providing actionable insights to refine strategies and improve results.
- Cross-Functional Leadership: Lead and influence cross-functional initiatives by working closely with teams in sales, customer success, and product to ensure a cohesive go-to-market strategy for the nonprofit vertical.
Nonprofit Marketing Manager (B2B SaaS – Accounting Software) – Skills & Experience
- Sector Expertise: At least 5 years of marketing experience, with a minimum of 2 years focused on the nonprofit sector. Strong understanding of nonprofit organisations’ operational models, challenges, and purchasing behaviour.
- Marketing Experience: Proven B2B marketing background, with experience executing multi-channel campaigns, lead generation, and event marketing.
- Commercial Acumen: Strong commercial mindset with a focus on identifying and maximising growth opportunities within the nonprofit market.
- Leadership & Influence: Ability to lead cross-functional projects and collaborate effectively with internal and external stakeholders.
- Analytical & Data-Driven: Highly analytical approach to marketing, with the ability to measure performance metrics and optimise campaigns based on data insights.
- Industry Relationships: Established network within the nonprofit sector, including connections with associations, thought leaders, and event organisers.
Seniority level
-
Seniority level
Mid-Senior level
Employment type
-
Employment type
Full-time
Job function
-
Job function
Marketing
-
Industries
Software Development and Non-profit Organizations
Referrals increase your chances of interviewing at YourPrime by 2x
Get notified about new Marketing Manager jobs in United Kingdom.
London, England, United Kingdom 5 days ago
London, England, United Kingdom 5 days ago
England, United Kingdom $6,500.00-$7,000.00 2 weeks ago
London, England, United Kingdom 6 days ago
Hemel Hempstead, England, United Kingdom 4 days ago
London, England, United Kingdom 1 week ago
London, England, United Kingdom 2 weeks ago
London, England, United Kingdom 6 days ago
London, England, United Kingdom 2 weeks ago
London, England, United Kingdom 4 weeks ago
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr
Senior Marketing Manager employer: YourPrime
Contact Detail:
YourPrime Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager
✨Tip Number 1
Make sure to leverage your existing network within the nonprofit sector. Reach out to connections who may have insights into the company or role, and don’t hesitate to ask for introductions to key stakeholders.
✨Tip Number 2
Stay updated on current trends and challenges in the nonprofit sector. This knowledge will not only help you during interviews but also allow you to engage in meaningful conversations with industry professionals.
✨Tip Number 3
Attend relevant nonprofit industry events, webinars, or conferences. These gatherings are great opportunities to meet potential colleagues and learn more about the company’s presence in the sector.
✨Tip Number 4
Prepare to discuss specific marketing strategies that have worked in the nonprofit sector. Be ready to share examples of successful campaigns you've executed, as this will demonstrate your expertise and understanding of the market.
We think you need these skills to ace Senior Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in the nonprofit sector and B2B marketing. Use specific examples of campaigns you've led or contributed to that align with the responsibilities outlined in the job description.
Craft a Compelling Cover Letter: In your cover letter, emphasise your understanding of the nonprofit sector and how your skills can help the company achieve its marketing goals. Mention any relevant industry relationships you have that could benefit the role.
Showcase Analytical Skills: Demonstrate your analytical approach by including metrics from past marketing campaigns in your application. Highlight how you've used data to drive decisions and improve results, as this is crucial for the role.
Highlight Cross-Functional Leadership: Discuss your experience in leading cross-functional projects. Provide examples of how you've collaborated with sales, customer success, or product teams to achieve marketing objectives, as this is a key requirement for the position.
How to prepare for a job interview at YourPrime
✨Showcase Your Sector Knowledge
Make sure to demonstrate your understanding of the nonprofit sector during the interview. Discuss specific challenges and trends you've encountered, and how your experience can help address these issues for the company.
✨Highlight Your Marketing Achievements
Prepare to share concrete examples of successful marketing campaigns you've led, particularly in the B2B space. Use metrics to illustrate your impact on lead generation and brand visibility, as this will resonate well with the interviewers.
✨Emphasise Cross-Functional Collaboration
Since the role requires influencing cross-functional teams, be ready to discuss your experience working with sales, customer success, and product teams. Share examples of how you’ve successfully led projects that required collaboration across different departments.
✨Prepare Questions About Their Strategy
Show your interest in the company's future by preparing insightful questions about their current marketing strategy for the nonprofit sector. This not only demonstrates your enthusiasm but also gives you a chance to showcase your strategic thinking.
