Job Title: Product Marketing Specialist
Location: Fully Remote (UK-based)
Salary: £50,000 – £65,000 per annum
Company Overview
A high-growth SaaS vendor in the Finance and ERP space is seeking a Product Marketing Specialist to help elevate how its platform is positioned to the Office of the CFO. The business provides modern financial solutions that empower mid-market and enterprise Finance teams to streamline operations, ensure compliance, and gain real-time insights.
With strong momentum in the market and ambitious growth plans, the business is investing in its go-to-market function and is looking for a commercially minded marketer to lead the charge on messaging, enablement, and product storytelling.
Product Marketing Specialist - Role Overview
The Product Marketing Specialist will be responsible for defining and executing the messaging, positioning, and go-to-market strategy for the platform. Working closely with Product, Sales, and wider Marketing teams, the successful candidate will develop high-impact content and tools that clearly communicate the value of the platform to CFOs, Finance Directors, and Financial Controllers.
This is a fully remote role, offering flexibility, autonomy, and the opportunity to make a measurable impact within a scale-up environment.
Product Marketing Specialist - Key Responsibilities
- Develop and own the product positioning, messaging, and value proposition tailored to Finance buyers.
- Build and maintain sales enablement materials including pitch decks, battlecards, solution briefs, and product guides.
- Collaborate with Product, Sales, and Customer teams to gather insights and inform go-to-market strategies.
- Lead product and feature launches, coordinating messaging, internal enablement, and marketing assets.
- Conduct competitor and market analysis to support differentiation and influence roadmap positioning.
- Create product-focused content that supports awareness, demand generation, and sales conversion efforts.
- Work closely with the Head of Marketing to align on campaign messaging and asset creation.
Product Marketing Specialist - Skills & Experience Required
- Minimum 2 years\' experience in a Product Marketing role within a SaaS business.
- Strong understanding of ERP or Finance software and the needs of the Office of the CFO.
- Proven ability to create compelling messaging frameworks and enablement assets.
- Confident working cross-functionally with Product, Sales, and Marketing teams.
- Excellent communication, writing, and storytelling skills.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Specialist in Belfast
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for YourPrime and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like YourPrime are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with YourPrime on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at YourPrime. Bring your business cards and be prepared to chat about how you can contribute!
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit YourPrime. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of YourPrime:Show us that you’ve done your homework! In your application, briefly mention what you admire about YourPrime’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at YourPrime
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at YourPrime will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At YourPrime, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
